Positivo Informática
| Sociedade Anônima | |
| Traded as | BM&F Bovespa: POSI3 |
| Industry |
Computer System Software IT Services |
| Founded | 1989 |
| Headquarters | Curitiba, Paraná, Brazil |
Key people |
Oriovisto Guimarães, (Chairman) Hélio Bruck Rotenberg, (CEO) |
| Products |
Computer Monitors Personal Computer Laptops Smartphones |
| Revenue |
 US$ 1.0 billion (2013)[1] |
 US$ 6.6 million (2013) | |
Number of employees | 6,400 (2010) |
| Website | www.positivoinformatica.com.br |
Positivo Informática is a Brazilian technology company headquartered in Curitiba, Paraná. It is the Information Technology arm of the larger organization Grupo Positivo.[2] It is the largest computer manufacturer in Latin America and the tenth largest in the world.
In addition to computers, produces educational software, electronic games and set-top box for Brazilian digital television. The company also serves as an OEM/ODM/EMS.[3]
The company invests in innovative solutions that integrate hardware, which results in products and services tailored to the consumer. It is present in more than 5000 Brazilian cities and has a strong performance in retail, public, and corporate markets.
It is listed on the Novo Mercado of BM&F Bovespa.
Market
Brazil market share
- 16.1% total PC sales (2009)
- 24.7% official market sales (2009)
- 29.9% retail market share[4]
Target market
In 2004, Positivo began actively targeting the retail market.[5] Positivo was primarily focused on middle-class families who likely had never been able to purchase a home personal computer previously. Positivo creates lower-cost computers which are more accessible to the growing middle class in Brazil given their low cost: with financing, the cheapest of these PCs can be paid off for $30/month, making it possible to reach families making ~$270/month.[6] These computers are designed to serve both as a TV and a personal computer.
Now, Positivo makes a wider range of computers costing up to $2000 targeted toward higher-income customers.
Products/Services
According to Grupo Positivo, Positivo Informática:[7]
- Manufactures microcomputers
- Develops education software
- Runs education portals (e.g., Portal Educacional, Portal Aprende Brasil, Portal Positivo and Portal Universitário)
- Provides teacher training and educational and technical support for Grupo Positivo partner schools
Certificates
- ISO 9001
- ISO 14001
References
- ↑
- ↑ See Grupo Positivo website
- ↑ http://www.eweek.com/c/a/Desktops-and-Notebooks/Intel-Classmate-PCs-Gain-New-Atom-Chips-Increased-Ruggedness-563338/
- ↑ Company History & Corporate Profile
- ↑ Reuter's, "Brazil's Positivo bets on booming computer sales," May 23, 2007
- ↑ CNET, "In Brazil, PC Buyers Accentuate Positivo," April 17, 2008
- ↑ See Grupo Positivo website
External links
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Wikimedia Commons has media related to Positivo Informática. |
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