Peruchazhi

Peruchazhi

Theatrical release poster
Directed by Arun Vaidyanathan
Produced by Vijay Babu
Sandra Thomas
Written by Arun Vaidyanathan
Ajayan Venugopalan (dialogues)
Starring Mohanlal
Mukesh
Ragini Nandwani
Vijay Babu
Aju Varghese
Baburaj
Sean James Sutton
Music by Arrora
Cinematography Arvind Krishna
Edited by Vivek Harshan
Production
company
Distributed by Friday Tickets (Kerala)
Fox Star Studios (rest of India)
Release dates
  • 29 August 2014 (2014-08-29)
Running time
154 minutes
Country India
Language Malayalam
Budget 100 million[1]

Peruchazhi (English: Bandicota) is a 2014 Indian Malayalam-language political satire film written and directed by Arun Vaidyanathan. Originally written in Tamil, the film was translated into Malayalam with dialogue co-written by Ajayan Venugopalan. It features Mohanlal in the lead role, with Mukesh, Ragini Nandwani, Vijay Babu, Baburaj, Aju Varghese in supporting roles. Peruchazhi, produced by Vijay Babu and Sandra Thomas under the banner of Friday Film House, was distributed by Friday Tickets and Fox Star Studios. The background score and music were composed by Arrora, and the film used the Auro 11.1 sound format.

The film revolves around Jagannathan, a young politician from India, his transition to chief political adviser for the California governor's election campaign and his use of tactics standard in Indian politics to win the election. Principal photography began on 16 April 2014 and wrapped in July. Major portions of Peruchazhi were shot in Burbank, California. Set almost entirely in the United States, parts of the film were shot in Kochi and Trivandrum.

Peruchazhi was released on 29 August 2014 on 500 screens worldwide, the widest release ever for a Malayalam film. It was released simultaneously in India and the United States, with US distribution by Prime Media. Friday Film House's distribution company, Friday Tickets, released the film in Kerala and Fox Star Studios handled its release in the rest of India.

Plot

In California, Republican gubernatorial candidate John Kory is trying to raise his dismal poll numbers. Sunny Kurishingal, Kory's chief adviser, is running out of ideas to ensure Kory's victory. Sunny asks Francis Kunjappan, a Public Works Department minister and his friend, for advice on hiring a political consultant. Kunjappan, recommends his friend (and political rival) Jagannathan, hoping to rid himself of a threat to his ministerial position. Jagannathan, a young politician and sports enthusiast, knows no English but has a talent for solving serious problems prudently (as Kunjappan knows firsthand). However, Kunjappan thinks that Jaganathan’s unorthodox ideas will fail in the United States. Kunjappan meets Jagannathan and offers him the job for 300 million, enough to realize Jagannathan's dream project of a sports academy. Jagannathan accepts the assignment and flies to the US with his assistants, Pottakuzhi Jabbar and Vayalar Varkey.

They are met by Sunny, who explains their job and the US political system. Unlike India, there are only two major parties: Republican and Democratic. The Democratic Party is leading in California and their candidate, George Hopes, is well-liked by the public. Jagannathan must increase the Republican poll numbers, enabling them to win the election, and decides to use Indian political tactics; he influences the media, recruiting screenwriters to craft effective speeches. He meets a Chinese man, Dupli, who sells counterfeit electronic equipment.

Jagannathan is also looking for a girl to marry. He meets a prostitute, Jessy, and they fall in love. Kory's poll numbers are rising rapidly because of Jagannathan's tactics. One night, though, Sunny and Kory visit him with bad news. Sunny tells him that a compromising video of Kory and a girl has been leaked; although all copies have been destroyed, the original is believed to be in Hopes' locked room. Jagannathan takes the video from Hopes' house, giving Sunny a message that the tape has been destroyed. The election campaign is declared over, and John Kory is certain to win. When Sunny learns that the campaign budget has been overspent, they decide to withhold Jagannathan's fee. Sunny promises that if he makes the campaign cost-effective, he will be considered for a cabinet post.

Jagannathan asks for his fee one last time, saying that he needs it to ransom Jessy's child, but Sunny dismisses him. Knowing that he has been cheated, Jagannathan warns Sunny that he will make Kory lose the election the following day. He comes with the money, but it is not known where it came from. Kory loses the election, which is a shock to the Republican Party. Jagannathan calls Sunny and tells him that he joined Andy and Hopes, who paid his fee. With Dupli's help, Jagannathan replaced the voting machines with duplicates. The video was not destroyed; Jabbar made a copy, which was released to the media. Jagannathan and his friends return to India with Jessy, and he opens his sports academy.

Cast

Production

Writing

Vaidyanathan got the idea for the script during his stay in the United States, when he watched a debate between two political leaders on television: "It was fun and something unheard of in India. I thought that would make an interesting script".[2] According to Vaidyanathan, Peruchazhi is an original script, although the kind of humour used in the film was influenced by Cho Ramaswamy's 1971 Tamil political satire, Muhammad bin Tughluq, which he consider as still relevant and ahead of its time.[3] The title Peruchazhi refers to Bandicota (a rodent), about its choice Vaidyanathan said: "A bandicoot has its own instincts. For instance, we have no idea where it comes from and where it vanishes to. It just appears and takes what it wants in the process. Jagannathan, the character played by Lal Sir [Mohanlal], is like that. He will do anything to win".[4]

Vaidyanathan wrote two drafts of screenplay, one in English and one in Tamil.[4] He initially had no plan to direct the film in Malayalam, when he meet Mohanlal with its English script, he signed the project, after which he planned to make it in Malayalam.[5] Writer-director Ajayan Venugopalan, known for his Malayalam television sitcom Akkara Kazhchakal (set in the US), was chosen to translate the dialogue into Malayalam, he converted the story into a Malayali context. Venugopal said, the story was inspired by real life political stunts that happen in India in the name of democracy. It is "a spoof-cum-satirical take on what happens when an Indian politician gets to lead a Gubernatorial election in the U. S.", the characters are "larger than life" and the film will be a tribute to Mohanlal with many references from his earlier films.[6] Since Vaidyanathan wanted the protagonist to have international appeal, he named him "Ulaganathan" (conqueror of the world); in Malayalam the name was changed to "Jagannathan", its meaning unchanged.[4]

Casting and crew

Pooja Kumar with earrings, in a white top
Ragini Nandwani, in a black dress
Pooja Kumar (left) was initially signed as the female lead, but she was replaced by Ragini Nandwani.

According to Vaidyanathan, Mohanlal was never in his mind while writing the screenplay, but eventually, after writing he thought Mohanlal will be the apt person, whom he consider "an amazing humourist" with a "great comic timing". Mohanlal agreed to do the film right after briefing the script.[3] Mohanlal's name was suggested by Vaidyanathan's wife, a native of Kerala.[4] He plays Jagannathan, a politician from Kerala, his crooked strategies gave him the nickname "Peruchazi". Vaidyanathan define Jagannathan as a "gentle Chanakyan".[2] Mukesh (plays Francis Kunjappan) was among the first to be signed after Mohanlal.[7]

In October 2013, American actress and former Miss India USA Pooja Kumar was announced as the heroine, which will be her Malayalam debut. She was reported to play an Indian girl born and brought up in the United States.[8] However in early March 2016, North Indian actress Ragini Nandwani as the female lead, the makers zeroed in on Nandwani after considering several actresses.[9] Later the month, Baburaj and Aju Varghese was confirmed in the film as playing comical sidekicks to Mohanlal's Jagannathan.[10][11] Actress Poonam Bajwa was signed for an item number in a song.[12]

In early April 2014, standup comedian turned actor Ashvin Mathew announced through his social networking pages that he has been cast in a small comic role.[13] In the same time, producers Sandra Thomas and Vijay Babu announced that since they are travelling with the crew to the U. S. for the filming, they also appear in the film as a cost-cutting measure.[14] Babu plays Sunny Kurishingal, initially they approached a number of actor who fit the "requisites of a savvy Indian-American". But none of them was ready to afford the length filming schedule in the United States. Hence Babu himself took the part.[1] Taiwanese-American actor John Wusah was cast as Dup Lee after attending an audition in the United States for the role.[15] Aneesh G. Menon was confirmed in July 2016, as playing a politician in the film.[16]

Peruchazhi's songs and background score were composed by Arrora (Naveen Iyer).[17] Aravind Krishna was the film's cinematographer,[2] and N. Madhusudhanan was signed to provide visual effects.[18] Preethi S. Kanthan designed the costumes, according to Vaidyanathan, Jagannathan's dhoti (designed by Kanthan) was "inspired by Ancient Romen design. The same border is used on the toga worn by Julius Caesar and his ministers. The leaf in the border denotes power".[19] Raymonds provided the coats for the film's characters.[20]

Filming

In an event in September 2013, Mohanlal announced that the film will start in February 2014.[21] In March 2014, it was reported the filming will begin in the second week of April 2014.[9] Principal photography began in April 2014 in Kollam, Kerala.[22][23] Two sequences in the filma fight and an item song, which are taking place in the U. S. was shot with an artificial set created inside the compound of The Raviz Hotel, Kollam. The Kollam schedule was completed on 8 May 2014.[24] Filming in Kollam (for a film set in America) was criticized by some medias in Kerala. Replying to it Vaidyanathan said in an interview: "If you are making Titanic, you don't have to build an entire ship and make it sink. The news of us shooting in the U. S. got lesser prominence in the media than the shooting in Kerala, which was there for three or four days. There are certain things that we thought would be better if we shot it here [Kollam]. What matters in the end is the content on screen,".[5]

The cast and crew traveled to the United States on 12 May 2014, for a schedule which was expected to wrap on 16 June 2016. Filming took place for around 35 days in America.[25] In the U. S. schedule, most of the crew members were from the U. S. itself, with a total working hour of six hours per day. Los Angeles International Airport was one the location.[26] Peruchazhi was filmed almost entirely in Burbank, California, near Hollywood.[27] "Peruchazhi" is the first Malayalam film shot at the Universal Studios in Los Angeles. The production cost was around 45 million for the U. S. schedule.[28]

Although Peruchazhi is mostly set in the U. S., the film opens and ends in Kerala. For which a number of scenes was shot in Kochi and Thiruvananthapuram.[9] The film wrapped on 5 July at Sacred Heart College in Thevara, Kochi.[29] Peruchazhi was made with the Auro 11.1 sound format, making it the second Malayalam film to use it; the first was Swapaanam (2014), directed by Shaji N. Karun.[30] According to Sandra Thomas, Peruchazhi costs four times an average Malayalam film.[31] The total production cost of the film is estimated as 100 million.[1]

Release

It was released on 500 screens worldwide,[32] the widest release ever for a Malayalam film.[33] The film, released on 29 August, was distributed by Friday Tickets in Kerala and Fox Star Studios (with English subtitles) elsewhere in India.[34] It was distributed in the United States by Prime Media to 30 theatres, with English subtitles. The Middle East release was scheduled for 4 September 2014.[35][36] Achu & Achu's Creations distributed Peruchazhi in Australia, New Zealand, Africa, Japan, Singapore and Europe. Singapore Coliseum distributed the film in Singapore, while P J Entertainments handled the distribution in Europe. According to The Times of India, Peruchazhi was probably the first Malayalam film released simultaneously in the United States and Kerala.[37] The film's home-media rights were purchased by Empire Video, and it was released on DVD in November 2014.[38]

Marketing

The first poster for Peruchazhi was introduced at Dreams Hotel in Kochi, in conjunction with the 111-day celebration of the Friday Film House venture Philips and the Monkey Pen.[39] The film's advertisers mounted a campaign in which Mohanlal's character gradually becomes more detailed.[40] On 21 May 2014, Mohanlal's 54th birthday, Friday Film House released a 34-second trailer.[41] A full-length trailer was released on 1 August 2014 which, according to Zee News, "created a buzz in social media."[42][43] The two-minute trailer had 150,000 hits in 12 hours.[44]

Peruchazhi was promoted in train stations served by the Parasuram and Ernad Express, claimed by the film's producers as a first in the Malayalam film industry.[45][46] The production team introduced a game, "Be a Peruchazhi", on Google Play in September 2014.[47][48]

Criticism on title

During Peruchazhi's post-production, filmmaker Biju sarcastically remarked (in response to the report of a committee headed by filmmaker Adoor Gopalakrishnan) that the Government of Kerala would make it mandatory for films to be titled in Malayalam to receive subsidies: "On what criteria should a movie be given subsidy, is it the title or its artistic value?" He cited Peruchazhi, Koothara and Nee Ko Njaa Cha as examples on social media. The producers called his comments senseless and lacking context.[49][50][51]

Reception


Critical response

Nicy V. P. of the International Business Times gave the film four stars out of five, calling it a "clean entertainer". She wrote, "The film has a few moments, which will take you back to good old days of Mohanlal film. If you are a Mohanlal fan, the film will be a feast for you and Arun Vaidyanathan has nailed a good political satire for this festive season."[52] Nikhil Skaria wrote in his Malayala Manorama review, "The film is a festival entertainer and a big treat to Mohanlal fans".[53] IndiaGlitz gave Peruchazhi six out of ten stars in a lukewarm review: "Though the filmmaker demands the viewers to keep away logic while watching the stuff, at times it stoop down to absurdness which cannot be digested even while you just demand entertainment".[54] Akhila Menon of Filmibeat gave the film three stars out of five, writing that the film "is engaging at some places" but "shows some real flaws also". She added, "Arun Vaidyanathan succeeds in bringing out the real comic elements from the actors; but fails in molding a real political satire on screen. As a result, the movie looks artificial at places."[55] Aswin J. Kumar of The Times of India also gave the film three out of five stars: "The attempt at political satire in this film is feeble, mindless and boring. It's more like a mask over disfigurement, for there is hardly any scope for satire in a narrative riddled with superfluous acts of a star who has begun to show signs of insecurity."[56]

Sujit Chandra Kumar of Deccan Chronicle gave the film two-and-a-half stars: "Arun Vaidyanathan has packed [the film] with so much spice that even if one ingredient fails to please, there is still something else for that die-hard fan."[57] According to Sify, "Peruchazhi is meant for hardcore Mohanlal fans. There are some moments that remind us about those good old days of the superstar. If that is all you want from an entertainer, leave your brains back home and try this one at your own risk."[58]

Box office

Peruchazhi had an opening-day gross of 30 million (US$450,000), the most-successful worldwide opening for a Malayalam movie in history.[59] According to Sify, the film's box-office receipts fell sharply over the following weeks.[60]

Soundtrack

Peruchazhi
Soundtrack album by Arrora
Released
  • 19 August 2014 (2014-08-19)
Genre Film soundtrack
Length 28:01
Language Malayalam
Label Think Music India
Producer Arrora
Arrora chronology
Kalyana Samayal Saadham
(2013)
Peruchazhi
(2014)
Vil Ambu
(2016)

The film's soundtrack and background score were composed by Arrora, with lyrics by Rajeev Nair, R. Venugopal and Blaaze. Peruchazhi's audio rights were purchased by Think Music India. Its promotional songs were released on 13 August 2014, and the full album was released three days later.[61]

Mohanlal's punch line, "Nee Po Mone Dinesha" (from the 2000 film Narasimham), became a song in Peruchazhi. In popular Kerala culture, it is considered the best example of a punch line in Malayalam.[62][63][64]

Tracklist
No.TitleLyricsSinger(s)Length
1."Adichu Polikkam"  Rajeev NairKarthik, Arrora5:02
2."Enthu Cheiyyan"  R. VenugopalBombay Jayashri6:45
3."United States of Adipolica Theme"  BlaazeBlaaze5:12
4."Po Mone Dinesha"  Rajeev NairJyotsna Radhakrishnan4:42
5."Don't Mess With Me"  BlaazeBlaaze2:58
6."Po Mone Dinesha"  Rajeev NairAndrea Jeremiah4:42
Total length:28:01

References

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