Orchard Central

Orchard Central

Facade of Orchard Central
Location 181 Orchard Road, Singapore
Opening date 2 July 2009
Developer Far East Organization
OCBC Bank
Management Orchard Central Private Limited
Architect DP Architects
No. of stores and services 400 maximum
Total retail floor area 387,988 square feet (36,045.3 m2)
No. of floors 14
Website Orchard Central
Orchard Central under construction, taken on 23 April 2008 from the Pan Pacific Singapore hotel

Orchard Central is a shopping mall in Singapore located along the main shopping belt at Orchard Road. It is the Singapore's first and only vertical mall and was officially opened on July 2, 2009. It sits on the land previously occupied by an open air carpark and has a 160m frontage along Orchard Road.[1]

Fronting prime Orchard Road, the 160 metre facade is an expansive stretch of glass adorned with state-of-the-art lighting, creating dramatic visual merchandising opportunities and unparalleled brand visibility. An iconic shopping mall rising 12 storeys above ground with 2 basement levels, Orchard Central offers over 250,000 sq. ft. of retail space, housing over 100 retail and dining outlets.

With a distinctive retail mix ranging from cool local and international fashion labels to edgy and quirky lifestyle wares. Orchard Central is the perfect treasure trove for unique finds.

Shoppers can savour the medley of gastronomical delights around the mall. With alfresco style dining options at its open-air Roof Garden or international food fare ranging from Japanese, Korean, Chinese to Western at the F&B themed floors, it will satisfy every palette.

Orchard Central has ingeniously differentiated itself through a myriad of new experiences including weaving fine art worth over S$9 million by acclaimed international artists into the shopping experience. Coupled with the specially curated retail mix, Orchard Central has indeed established itself as a retail mall with New Rules and New Experiences.


Background and features

Orchard Central was designed by DP Architects. It is designed as Singapore's first vertical mall, and it consists of 12 floors above ground and 2 basement levels. Unlike traditional mall designs, a central atrium is omitted and It also features a "super escalator", which takes pedestrians on street level directly up to Level 4. The mall is served by a total of 52 escalators (including 6 super escalators) and 12 glass elevators.[2]

The mall features a 140m shopping street discovery walk and a green roof which are both open 24 hours to public. Designed by Japanese design house Super Potato, the green roof features 3 large living walls and balcony rail on the 11th floor and 2 lower green walls on the 12th floor roof terrace.[3] There is also a biological pond located on the 12th storey of the green roof.[4]

Other features of the mall includes open sided galleries and multiple atriums.[5] The mall is connected to 313@Somerset and Orchard Gateway.

Art Trail

Orchard Central has artworks that are permanent displayed in clustered located around the mall. The display is worth over SGD$9 million. Artworks featured in the display were curated by National Arts Council. The total development cost of the project is estimated to be more than SGD$650 million.

Artworks featured in this display were specially commissioned, and they were done by artists from countries like the US, Japan, Australia and Denmark.

References

  1. Collin Anderson (2012). Evolution of a Retail Streetscape: DP Architects on Orchard Road. Images Publishing. pp. 165–. ISBN 978-1-86470-462-4.
  2. Ng Baoying (19 June 2009). "Orchard Central to woo shoppers by integrating with other malls". Channel NewsAsia.
  3. "GPW: Orchard Central Mall Greenwalls". Greenroofs. 31 December 2011. Retrieved 16 October 2014.
  4. "2009 Winners". Skyrise Greenery. 2009. Retrieved 16 October 2014.
  5. "Orchard Central". Open Buildings. Retrieved 16 October 2014.


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