Ora (Rita Ora album)

Ora
Studio album by Rita Ora
Released 27 August 2012 (2012-08-27)
Genre
Length 42:44
Label
Producer
Singles from Ora
  1. "R.I.P."
    Released: 6 May 2012
  2. "How We Do (Party)"
    Released: 10 August 2012
  3. "Shine Ya Light"
    Released: 2 November 2012
  4. "Radioactive"
    Released: 8 February 2013

Ora is the debut studio album by British recording artist Rita Ora, released on 27 August 2012 through Roc Nation.[1][2] Ora enlisted a variety of producers such as The-Dream, Chase & Status, The Runners, Diplo, The Invisible Men and Stargate, and features guest appearances from will.i.am, J. Cole and Tinie Tempah. Musically, Ora is mainly a pop and R&B album that incorporates dance elements. Samples of the album's standard edition were made available to preview on the iTunes UK store on 9 August.[3]

Upon its release, Ora received mixed reviews from music critics. The album debuted at number 1 on the UK Albums Chart and was certified platinum retrospectively by the BPI in July 2013.[4][5] It gained moderate success overseas, entering the top 25 in Australia and New Zealand. The album's release was preceded by two singles—"How We Do (Party)" and "R.I.P."—both of which entered the UK Singles Chart at number 1 and achieved standard chart positions in charts abroad.[4] The album also includes the number-one hit DJ Fresh collaboration, "Hot Right Now", which is featured as a bonus track. Ora was supported by the UK "Radioactive Tour" from January to February 2013.[6]

Background and development

Ora signed to American rapper Jay-Z's label, Roc Nation, in 2009.

In 2008, Ora signed to American record label, Roc Nation. She recorded an album's worth of material with a view to release it, but her label advised against it. Instead Ora began work on different songs to be included on her debut album.[7] She later commented that: "They [Roc Nation] gave me three years to do my album; two years to find myself and a year to record it."[8][9]

For the recording of the album, Ora enlisted the help of producers and writers such as will.i.am, Ester Dean, The-Dream, Stargate, The Runners, The Monarch, Stargate, Chase & Status, Greg Kurstin, Jules De Martino and Diplo.[10][11]

Ora described the album cover as: "Everything was inspired basically by being bossy, by being independent, and by taking your own. We made sure that everything had character."[12] She explained the title of the album: "Ora is my surname, but it also means time in my country, Kosovo, in Albanian language, and it definitely took me a long time to get this album — three years to be exact."[13] On 22 July 2012, the official deluxe version album cover was revealed.[14] A US edition of Ora was cancelled, instead her second album will be her US debut.[15]

Composition

When Ora spoke on the album she stated: "The crazy thing is I wanted the album to sound exactly like the subway, almost as if its just so free and raw."[16] When speaking about the sound of the album and its concept, Ora said the album "definitely has pop in it, but (...) you can hear influences of jazz in there, you can hear influences of Monica and Aaliyah, and then you can hear Gwen Stefani."[17] Ora described the sound of her album saying "I love No Doubt and Eric Clapton and Bruce Springsteen. It's old school mixed with a pop kind of stream with a grit. It's got attitude to it but it's not ignorant. It's just a cool album in my eyes."[18]

Reception

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic[19]
Bring the Noise7/10[20]
Contactmusic.com7/10[21]
The Digital Fix6/10[22]
Digital Spy[23]
Drowned in Sound6/10[24]
The Guardian[25]
musicOMH[26]
The New Zealand Herald[27]
Time Out[28]

Ora has received mostly mixed reviews from music critics. At AllMusic, Fred Thomas alluded to how the album "manages to be more captivating than her peers by merit of her real approach to her songs, but sonically the album is somewhat interchangeable", but suggested that multiple listens make this release a "masterpiece of unrepentantly commercial pop".[19] Tamsyn Wilce of Bring the Noise suggested that the singer "stick with making the brilliant pop hits as seen in the first half of the album".[20] At Contactmusic.com, Dom Gourlay affirmed that the release "is still a worthy introduction to the world of arguably the UK's most credible and slightly left of centre pop star in years".[21] Digital Spy's Robert Copsey stated that "the culmination of 24 months of trend watching, market positioning and image primping on the resulting Ora does, more often than not, make it feel like a highly calculated exercise, but that doesn't mean she hasn't turned out some genuinely well-crafted songs".[23]

Holly Newins of The Digital Fix told that "is surprisingly convincing, especially with the dance hall influence that is blatant across the album", which she found that the listener will have songs that they will and will not be a fan of.[22] Furthermore, she said because Jay-Z's involvement that "the ratio of hits to misses doesn't matter anyway", and that he will make sure Rita Ora "will be on your radio for a long time to come".[22] Drowned in Sound's Marcus J. Moore called the album "certainly catchy, and the maker is enthralling", yet the album lacks "any intricate rhythms here and the messages aren't profound".[24] At The Guardian, Michael Cragg found that "there's just too much anonymity".[25] At The Independent, Andy Gill evoked that "the album does not give evidence Rita Ora is anything like Gwen Stefani, which she considers her influence, but rather a Rihanna coming from the United Kingdom".[29] Laurence Green of musicOMH vowed that "the defining feeling here is of something completely and utterly 'produced' – a factory line-up of the biggest names and beats in contemporary pop, machine tooled into something so sleek it's in danger of slipping through the ether entirely".[26] Scott Kara of The New Zealand Herald told that on the release "she wears her influences on her sleeve".[27] At Time Out, Sharon O'Connell criticised the album because it contains "so little of Ora here", and suggested that "all Ora really gets to do is channel a sound now so ubiquitous it's carpet-bombed our consciousness".[28]

Commercial performance

Ora debuted at number one on the UK Albums Chart with first-week sales of 41,509 copies.[4][30] Throughout 2012, the album sold 242,500 copies, becoming the thirty-fifth best selling album of the year.[31] In 2013, the album was certified platinum by the British Phonographic Industry for sales of 300,000 copies.[5]

Singles

British rapper Tinie Tempah, was featured on the single "R.I.P."

"How We Do (Party)" was released as the album's lead single in North America, Australia and New Zealand on 20 March 2012. The song borrows lyrics from The Notorious B.I.G.'s 1993 single "Party and Bullshit". The single peaked at number 5 in New Zealand and at number 9 in Australia.[32] The song also reached number 62 on the Billboard Hot 100. It was released as the second single in the UK, on 12 August 2012, Ireland and the rest of Europe. The song reached number 1 in Ireland, becoming her first number-one single there. It also reached number 1 in the UK, becoming her third number one single (second as a solo artist) and making Ora the first artist in 2012 to score three number 1 singles on the UK charts.

"R.I.P.", featuring Tinie Tempah, was released as the lead single in Ireland on 4 May 2012, in the United Kingdom on 6 May 2012, and the rest of Europe.[33] Produced by Chase & Status, the song debuted at the top of the UK Singles Chart, becoming her first solo number-one single, and second overall.[34] It was released as the album's second single in New Zealand, Australia and North America.

"Shine Ya Light" was officially released as the third UK single on 4 November 2012.[35] It peaked at number ten in the UK Singles Chart, making it Ora's fourth top 10 UK single overall in 2012.[36] It also served as a third single in Ireland, where it peaked at number 25.

"Radioactive" was released as the fourth and last single from Ora in the UK on 11 February 2013. The song peaked at number 18 on the UK Singles Chart.

Promotional singles

"Roc the Life" was released in the United Kingdom on 23 July 2012 as a promotional single,[37][38] with a music video that featured footage of Ora on her UK tour appearing in September.[39] A music video for "Facemelt" was directed by British photographer Rankin and it was released on Hunger TV on 30 April.[40]

Promotion

Live performances

In April, Ora sang a live acoustic version of "How We Do (Party)" on Wired 96.5 radio in Philadelphia.[41] In April 2012, Ora performed "How We Do (Party)" and "R.I.P." live while supporting Drake on his Club Paradise Tour in the UK.[42] Ora performed "R.I.P." live in studio for 4Music's show, The Crush, with a live band.[43] On 23 June 2012, Ora performed at Radio 1's Big Weekend, where she sang "Facemelt", "Roc the Life", "How We Do (Party)", "Shine Ya Light" and "R.I.P." Ora performed at various British music festivals in 2012, including Wireless Festival, T in the Park 2012 and V Festival. She performed "Shine Ya Light" on The X Factor on 4 November 2012.[44] On 18 August 2012, Ora performed at The Jonathan Ross Show.

Radioactive Tour

In January and February 2013 she embarked on a 12-date UK tour[45] where according to The Independent 'stage-school trained Ora can rely on more traditional showbiz values to succeed' to put on a show.[46] She worked with designer Emilio Pucci on aspects of the presentation of the show.[47]

Track listing

Ora
No. TitleWriter(s)Producer(s) Length
1. "Facemelt"  
Switch 1:33
2. "Roc the Life"  
Nash 4:01
3. "How We Do (Party)"  
 4:07
4. "R.I.P." (featuring Tinie Tempah)
 3:48
5. "Radioactive"  
  • Kurstin
  • Furler[b]
 4:11
6. "Shine Ya Light"  
 3:30
7. "Love and War" (featuring J. Cole)
 3:35
8. "Uneasy"  
 3:02
9. "Fall in Love" (featuring will.i.am)
will.i.am 4:13
10. "Been Lying"  
 3:44
11. "Hello, Hi, Goodbye"  
 3:58
12. "Hot Right Now" (DJ Fresh featuring Rita Ora) (bonus track)
  • DJ Fresh
  • The Invisible Men[b]
 3:02
Total length:
 42:44
Notes

Charts

Weekly charts

Chart (2012) Peak
position
scope="row" Australian Albums (ARIA)[55] 24
scope="row" Austrian Albums (Ö3 Austria)[56] 51
scope="row" Belgian Albums (Ultratop Flanders)[57] 101
scope="row" German Albums (Offizielle Top 100)[58] 63
scope="row" Irish Albums (IRMA)[59] 2
scope="row" New Zealand Albums (RMNZ)[60] 24
scope="row" Scottish Albums (OCC)[61] 1
scope="row" Swiss Albums (Schweizer Hitparade)[62] 15
scope="row" UK Albums (OCC)[63] 1

Year-end charts

Chart (2012) Position
UK Albums Chart[64] 35

Certification

Region Certification Certified units/Sales
United Kingdom (BPI)[65] Platinum 300,000^

^shipments figures based on certification alone

Release history

Region Date Format Label Edition
Ireland[66] 24 August 2012 CD, digital download Roc Nation, Columbia Standard, deluxe
United Kingdom[49] 27 August 2012
Australia[67] 15 September 2012 Standard
Germany 19 October 2012[68] Standard, deluxe
Portugal[69] 21 January 2013

References

  1. ↑ "ORA: Amazon.co.uk: Music". Amazon.co.uk. Retrieved 2012-08-21.
  2. ↑ "Rita Ora's Debut 'ORA' Due in September". Rap-Up.com. 2012-06-15. Retrieved 2012-08-21.
  3. ↑ "ORA by Rita Ora – Preorder ORA on iTunes". itunes.apple.com. Retrieved 2012-08-21.
  4. 1 2 3 "Unstoppable: Rita Ora scores debut Official Number 1 album". officialcharts.com. 2012-09-02. Retrieved 2013-08-15.
  5. 1 2 Hart, Tina (19 July 2013). "BPI sales certification to be automated". musicweek.com. NewBay Media.
  6. ↑ "UK Radioactive Tour Now On Sale". ritaora.com. 2012-12-07. Retrieved 2013-08-12.
  7. ↑ "Rita Ora: 'You have to make yourself… unforgettable'". standard.co.uk. 2013-02-01. Retrieved 2013-07-20.
  8. ↑ "Rita Ora: Jay-Z is 'family' | Showbiz | Entertainment | STV". Entertainment. 2012-06-10. Retrieved 2012-08-21.
  9. ↑ "Rita Ora Wants to Make You Smile with Her Debut Album". Rap-Up.com. Retrieved 2012-08-21.
  10. ↑ "New Music: Ester Dean – "Let It Grow (Celebrate the World)"". rap-up.com. Retrieved 24 February 2012.
  11. ↑ "Rap-Up TV: Rita Ora talks roots, Roc Nation, & Rolling with Jay-Z and Beyonce". rap-up.com. Retrieved 10 February 2012.
  12. ↑ "Rita Ora Sexes Up the LA Streets for Album Photoshoot". Vibe. 2012-04-19. Retrieved 2012-08-21.
  13. ↑ "Rita Ora's Debut 'ORA' Due in September". Rap-Up.com. 2012-06-15. Retrieved 2012-08-21.
  14. ↑ "Ultimate Music – Rita Ora "ORA" (Deluxe Version) [iTunes+]". Ultimate Music.
  15. ↑ "Exclusive: Rita Ora Talks US Debut (2nd UK Album) / Says "It Will Shock People" | ..::That Grape Juice // ThatGrapeJuice.net::.. || Thirsty?". Thatgrapejuice.net. 2013-01-16. Retrieved 2013-04-01.
  16. ↑ "Rita Ora EPK". YouTube. Retrieved 2012-08-21.
  17. ↑ "Rap-Up TV: Rita Ora dishes on debut, working with Drake and Kanye West". rap-up.com. Retrieved 20 March 2012.
  18. ↑ "Rita Ora Inspired by Gwen Stefani + Kanye West". Popcrush.com. 2012-04-19. Retrieved 2012-08-21.
  19. 1 2 Thomas, Fred (2012-08-27). "Ora – Rita Ora : Songs, Reviews, Credits, Awards". AllMusic. Retrieved 2013-04-01.
  20. 1 2 Tamsyn Wilce (2012-08-27). "ALBUM REVIEW: Rita Ora – Ora". Bring the Noise. Retrieved 2013-05-12.
  21. 1 2 Dom Gourlay (2012-08-27). "Rita Ora – Ora Album Review". Contactmusic.com. Retrieved 2013-05-12.
  22. 1 2 3 Holly Newins (2012-09-05). "Rita Ora – ORA". The Digital FIx. Retrieved 2013-05-13.
  23. 1 2 Robert Copsey (2012-08-28). "Rita Ora: 'ORA' – Album review – Music Album Review". Digital Spy. Retrieved 2013-04-01.
  24. 1 2 Marcus J. Moore (2012-08-31). "Rita Ora – Ora". Drowned in Sound. Retrieved 2013-05-12.
  25. 1 2 Michael Cragg (30 August 2012). "Rita Ora: Ora – review | Music". The Guardian. London. Retrieved 2013-04-01.
  26. 1 2 Laurence Green (2012-08-27). "Rita Ora – Ora". musicOMH. Retrieved 2013-05-12.
  27. 1 2 Scott Kara (2012-09-13). "Album review: Ora – Rita Ora". The New Zealand Herald. Retrieved 2013-05-12.
  28. 1 2 Sharon O'Connell (2012-08-27). "Rita Ora – 'Ora' album review". Time Out. Retrieved 2013-05-12.
  29. ↑ Andy Gill (2012-09-08). "Album: Rita Ora, Ora Roc Nation (Columbia) – Reviews – Music". The Independent. London. Retrieved 2013-04-01.
  30. ↑ "Official Charts Analysis: Sales of Little Mix singles top 500k". Retrieved 2 January 2013.
  31. ↑ "The Official Top 40 Biggest Selling Albums Of 2012 revealed!". Retrieved 2 January 2013.
  32. ↑ "NZ Top 40 Singles Chart | The Official New Zealand Music Chart". Nztop40.co.nz. Retrieved 2012-08-21.
  33. ↑ "New Music: Rita Ora F/ Tinie Tempah – "R.I.P."". rap-up.com. 29 February 2012. Retrieved 1 March 2012.
  34. ↑ Rita Ora Tops UK Singles Chart. MTV, Retrieved 14 May 2012
  35. ↑ "Rita Ora: 'Shine Ya Light' – Music video". digitalspy.co.uk. Retrieved 2013-08-18.
  36. ↑ . officialcharts.com. Retrieved 15 August 2013
  37. ↑ "iTunes Store". itunes.apple.com. Retrieved 2012-08-21.
  38. ↑ Carley, Brennan (23 July 2012). "Rita Ora Praises Roc Nation in 'Roc the Life' Single: Listen". billboard.com. Nielsen Inc. Retrieved 2015-08-24.
  39. ↑ Daniels, Colin (17 September 2012). "Rita Ora releases 'Roc The Life' video – watch". digitalspy.co.uk. Hearst Magazines UK. Retrieved 2015-08-24.
  40. ↑ "Rita Ora – Facemelt". hungertv.com. 2013-04-30. Retrieved 2013-05-15.
  41. ↑ "Watch: Rita Ora Soars For Wired 96.5 (Acoustic Performance) | ..::That Grape Juice // ThatGrapeJuice.net::.. || Thirsty?". Thatgrapejuice.net. 2012-04-18. Retrieved 2013-04-01.
  42. ↑ Rita Ora Performs 'R.I.P.' At Drake's 'Club Paradise' Tour. rap-up.com. 3 April 2012.
  43. ↑ Rita Ora Performs "R.I.P." Live For 4Music's The Crush. singersroom.com. 9 April 2012.
  44. ↑ Ora, Rita (9 October 2012). "@RITAORAFACTS: Keep Sunday 4th November in your diary! @RitaOra is not only releasing #ShineYaLight but performing it on @TheXFactor too YAY". Twitter. Retrieved 11 October 2012.
  45. ↑ "Rita Ora Announces 2013 'Radioactive' UK Tour". Retrieved 2015-08-24.
  46. ↑ Mugan, Chris (6 February 2013). "Rita Ora, Shepherd's Bush Empire, London". The Independent. Retrieved 2015-08-25.
  47. ↑ "Gig review: Rita Ora". www.yorkshireeveningpost.co.uk. Retrieved 2015-08-25.
  48. ↑ "ORA Deluxe [Explicit]: Rita Ora: Amazon.co.uk: MP3 Downloads". Amazon.co.uk. Retrieved 2013-04-01.
  49. 1 2 "ORA (Deluxe Version) by Rita Ora – Preorder ORA (Deluxe Version) on iTunes". itunes.apple.com. Retrieved 2012-08-21.
  50. ↑ "iTunes – Musik – "ORA (Deluxe Version)" von Rita Ora". iTunes.
  51. ↑ "iTunes – Musik – "ORA (Deluxe Version)" von Rita Ora". iTunes.
  52. ↑ "iTunes – Music – ORA (Deluxe Version) by Rita Ora". iTunes.
  53. ↑ "Ora (Limited Deluxe Edition inkl. 3 Bonustracks / exklusiv bei Amazon): Amazon.de: Musik". Amazon.de. Retrieved 2013-04-01.
  54. ↑ "Amazon.co.jp： ORA(期間生産限定盤): 音楽". Amazon.co.jp. Retrieved 2014-04-10.
  55. ↑ "Australiancharts.com – Rita Ora – Ora". Hung Medien.
  56. ↑ "Austriancharts.at – Rita Ora – Ora" (in German). Hung Medien.
  57. ↑ "Ultratop.be – Rita Ora – Ora" (in Dutch). Hung Medien.
  58. ↑ "Longplay-Chartverfolgung at Musicline" (in German). Musicline.de. Phononet GmbH.
  59. ↑ "GFK Chart-Track Albums: Week 35, 2012". Chart-Track. IRMA.
  60. ↑ "Charts.org.nz – Rita Ora – Ora". Hung Medien.
  61. ↑ "Official Scottish Albums Chart Top 100". Official Charts Company.
  62. ↑ "Swisscharts.com – Rita Ora – Ora". Hung Medien.
  63. ↑ "Official Albums Chart Top 100". Official Charts Company.
  64. ↑ "The Official Top 40 Biggest Selling Albums Of 2012 revealed!". Officialcharts.com. Retrieved 2013-04-01.
  65. ↑ "British album certifications – Rita Ora – Ora". British Phonographic Industry. Enter Ora in the field Keywords. Select Title in the field Search by. Select album in the field By Format. Select Platinum in the field By Award. Click Search
  66. ↑ "iTunes – Music – ORA (Deluxe Version) by Rita Ora". itunes.apple.com. 2012-08-24. Retrieved 2013-04-01.
  67. ↑ "ORA | CD & DVD Music, Music Genres, Pop/Rock : JB HI-FI". Jbhifionline.com.au. Retrieved 2012-08-21.
  68. ↑ http://www.musicline.de/de/product/887254583622
  69. ↑ "Rita Ora lança "Ora" o seu primeiro disco de originais a 21 de Janeiro | O site oficial da Sony Music Portugal". Sonymusic.pt. Retrieved 2013-04-01.
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