Musikhjälpen

Musikhjälpen (Swedish: [mɵˈsiːkˌjɛlpən]; Music Aid) is the Swedish version of the Dutch Serious Request radio/television campaign. The show is an appeal for money which each year helps a certain cause. Three radio or/and television personalities are locked inside a glass house for 144 hours and they broadcast live on Swedish public service radio network Sveriges Radio and on public services television through SVT. People send text messages requesting a song, with each text costing 50, 100 or 200 Swedish kronor.

Gina Dirawi in the Musikhjälpen house in 2011

Musikhjälpen 2008

Theme – 67 miljoner flyktingar behöver din hjälp ("67 million refugees need your help")
Musikhjälpen-house in Malmö 2008.

2008 was the first year that Sweden participated with SVT Sveriges Radio and Radiohjälpen as main organizers. Each year since the show has been held and broadcast as Musikhjälpen.[1]

The 2008 glass house stood at Gustaf Adolfs torg in Malmö from 13 to 19 December. The show was broadcast around the clock at Sveriges Radio P3 and Din gata 100,6, and also on SVT2 at certain schedules during the day. It was hosted by the radiopresenters Kitty Jutbring, Henrik Torehammar and Ehsan Noroozi.[1] A daily half-hour highlights show Musikhjälpen: Extra was hosted by Fredrik Ekelund and Charlotte Lundgren. Singer Jason Diakité (also known by his stage name Timbuktu) was a reporter, and traveled a month before Musikhjälpen to Congo, where he met refugees and assisted the organization on the ground.

In its first year, Musikhjälpen gained 3,016,247 SEK in donations.[2]

Musikhjälpen 2009

Theme – Din musik stoppar malaria ("Your music stops malaria")
Musikhjälpen-house in Gothenburg 2009.

In 2009, the Musikhjälpen glass house stood at Avenyn in Gothenburg between 14–20 December. The theme for this year was malaria and as in 2008 the show was broadcast live around the clock at Sveriges Radio P3 and on SVT Play at certain times. The hosts were radio presenters Ametist Azordegan, Christer Lundberg and rapper Jason Diakité (aka Timbuktu), who all got locked into the glass house by singer Alice Cooper.[3] Traveling reporters this year were Ehsan Noroozi and Kitty Jutbring. The Musikhjälpen Extra host was Mela Tesfazion.

5,748,442 SEK was raised this year, around 2,300,000 more than in 2008.[3]

On 7 January 2010, it was revealed that the project had been defrauded during twenty minutes on the night of 19–20 December. The number shown in the television screens which showed how to wish for songs and give money had been changed.[4] No money was ever given to the fake number and no arrests were ever made.

Musikhjälpen 2010

Theme – Barn är inte till salu ("Children are not for sale")

In 2010, the glass house was located in Malmö for the second time in three years. Jason Diakité (Timbuktu) hosted again alongside morning-radio host Martina Thun and comedian Nour El-Refai.[5] Ametist Azordegan and Christer Lundberg were traveling reporters this year and theme was the trafficking of children. As before, the show was broadcast on Sveriges Radio P3 and SVT Play, and at times on SVT during 13–19 December.

By 18 December the previous year's total had already been broken; when the show was over 12,236,417 SEK had been collected to help the victims of trafficking.[6]

Musikhjälpen 2011

Theme – Alla flickor har rätt att gå i skolan ("All girls have the right to go to school")
Musikhjälpen-house at Gustaf Adolfs Torg in Gothenburg 2011.

In 2011, the glass house was located in Gothenburg for a second time, at the Gustaf Adolfs torg square between 12–18 December.[7] For the third time in a row, rapper Jason Diakité hosted the show, along with TV-personality Gina Dirawi and radio presenter Kodjo Akolor. The theme for this year was that all girls should have the right to get an education.[8] The travelling reporters for this year were comedian Klara Zimmergren and artist Daniel Adams-Ray, who visited Ethiopia.[9]

264 auctions were held which raised 2.1 million SEK. Among the auctioned items was Michael Jackson's platinum record for his Thriller.[10]

A total of 18,104,362 SEK was raised.[11]

Musikhjälpen 2012

Theme – Barnen i slummen har rätt till rent vatten ("Slum children have the right to clean water")

Malmö again hosted the event, from 10 to 16 December, for the third time.[12] For the second year in a row Jason Diakité (Timbuktu), Kodjo Akolor and Gina Dirawi were the hosts of the Musikhjälpen and were locked inside the glass house.[13] This became Timbuktu's fourth year as host of the show.

A total of 135,000 song-requests were registered,[14] and 23,301,823 SEK was raised, again a steady increase to the previous year.

Filip and Fredrik auctioned themselves off as receptionists, which raised 221,100 SEK.[15][16]

Musikhjälpen 2013

The glass house at Gustaf Adolfs torg in Gothenburg 2013.
Theme – Alla tjejer har rätt att överleva sin graviditet ("All girls have the right to survive a pregnancy")

Musikhjälpen was held in Gothenburg between 9–15 December 2013. This was the third time that Gothenburg had been the host city of Musikhjälpen. The show was broadcast from Gustaf Adolfs torg and this year the money was used to help pregnant girls in poorer countries.[17]

The show's hosts were Kodjo Akolor for the third time, artist Sarah Dawn Finer and radio presenter Emma Knyckare.[18][19][20]

For the first time since 2009, Musikhjälpen Extra was a daily show; it was hosted by Sofia Rågenklint. This year's travelling reporters were Bianca Kronlöf and Robin Olin, who went to Bangladesh to give daily live reports from the country.[21] It was the first time that the traveling reporters were at the foreign location live throughout Musikhjälpen's broadcast.

28,426,046 SEK was raised.[20][22]

Musikhjälpen 2014

Theme – Hjälp oss stoppa spridningen av HIV ("Help us to stop the spreading of HIV")

In an after-Musikhjälpen programme for the 2013 show on 29 May 2014 Sveriges Radio revealed that there would be a 2014 edition of the aid show. For the first time Musikhjälpen was held in Uppsala.[23] The glass house stood at Stora torget between 8 and 14 December.[24]

Hosts for this year were the artist Linnea Henriksson, Swedish rapper Petter and radio presenter Kodjo Akolor.[25] Travelling reporter for this edition was the blog- & TV-personality William Spetz, and destination for this year's travel was Mozambique.[26]

Musikhjälpen 2015

Theme – "Ingen ska behöva fly undan klimatet" ("No one should have to flee the climate")

Musikhjälpen was broadcast in 2015 for the first time from Linköping between 13 and 19 December. The theme for this year was "No one should have to flee the climate", with focus on climate related catastrophe which has forced million of people to flee.[27] This year Kodjo Akolor, Gina Dirawi and Linnea Henriksson presented the show during the live radio and television broadcasts which was on SVT and Sveriges Radio.[28] Samir Badran would have been the "publics ambassador", but decided to withdraw the same day as the broadcasts was about to start because of an Instagram post.[29] The day after it was announced that Farah Erichsén and Oscar Zia became new ambassadors.[30] The travelling reporter for this year was Clara Henry, who reported from the Philippines.[31]

The total sum of money raised was 31 105 000 (SEK) which was a new record.[32] The single thing that brought in the most money was a bidding on a "taco evening" along with singer Miriam Bryant which gave 103 025 (SEK) to the cause.[33]

References

  1. 1 2 "Det här är Musikhjälpen - Musikhjälpen arkiv 2008". Sveriges Radio. 2008-12-19. Retrieved 2013-12-07.
  2. ↑ "Musikhjälpen 2013". Sveriges Radio. Retrieved 2013-12-07.
  3. 1 2 "Alice Cooper hjälpte Musikhjälpen - Kultur & Nöje - Göteborgs-Posten". Göteborgs-Posten (in Swedish). Retrieved 2013-12-07.
  4. ↑ "Kupp mot SVT:s Musikhjälpen - Kultur & Nöje - Göteborgs-Posten". Göteborgs-Posten (in Swedish). 2013-12-03. Retrieved 2013-12-07.
  5. ↑ "Musikhjälpen 2013". Sveriges Radio. 2013-11-21. Retrieved 2013-12-07.
  6. ↑ "Petters VD-tävling: 540 111 spänn!! - Musikhjälpen 2013". Sveriges Radio. Retrieved 2013-12-07.
  7. ↑ "Musikhjälpen 2011 till Göteborg - Musikhjälpen 2013". Sveriges Radio. Retrieved 2013-12-07.
  8. ↑ "Alla flickor har rätt att gå i skolan - Musikhjälpen 2013". Sveriges Radio. Retrieved 2013-12-07.
  9. ↑ "De blir ögonvittnen - Musikhjälpen 2013". Sveriges Radio. 2011-11-13. Retrieved 2013-12-07.
  10. ↑ "Michael Jacksons platinaskiva på auktion". Göteborgs-Posten. 2011-12-16. Retrieved 2013-12-07.
  11. ↑ "REKORD: 18 104 362 kr! - Musikhjälpen 2013". Sveriges Radio. 2011-12-18. Retrieved 2013-12-07.
  12. ↑ "Musikhjälpen återvänder till Malmö" (Press release). Sveriges Radio. Retrieved 2013-12-07.
  13. ↑ "Repris för succétrio i Musikhjälpen: "Man kan jävlas hur mycket man vill"". Aftonbladet. 2012-11-15. Retrieved 2013-12-07.
  14. ↑ "Musikhjälpen 2012 samlade in 23,3 miljoner kronor" (Press release). Sveriges Radio. 2012-12-16. Retrieved 2013-12-07.
  15. ↑ "Nytt rekord för "Musikhjälpen"". Svenska Dagbladet (in Swedish). 2012-12-17. Retrieved 2013-12-07.
  16. ↑ "Säg HEJ till årets programledare! - Musikhjälpen 2013". Sveriges Radio. Retrieved 2013-12-07.
  17. ↑ "Alla tjejer har rätt att överleva sin graviditet - Musikhjälpen 2013". Sveriges Radio. Retrieved 2013-12-07.
  18. ↑ "Kodjo, Knyckare och Sarah Dawn Finer leder Musikhjälpen 2013 - P4 Kronoberg". Sveriges Radio. Retrieved 2013-12-07.
  19. ↑ Hallands Nyeheter: Rolfstorp slåss mot Vallentuna i Musikhjälpen (Swedish)
  20. 1 2 "28 miljoner kronor till Musikhjälpen". Norrbottens-Kuriren (in Swedish). 16 December 2013.
  21. ↑ "Bianca Kronlöf på reportageresa till Bangladesh - Musikhjälpen 2013". Sveriges Radio. Retrieved 2013-12-07.
  22. ↑ "28.426.046 kronor!!!!!! TACK SVERIGE! - Musikhjälpen 2013 | Sveriges Radio". Sverigesradio.se. 2013-12-15. Retrieved 2014-01-17.
  23. ↑ "Musikhjälpen 2014". Destinationuppsala.se. Retrieved 29 November 2014.
  24. ↑ "Uppsala ny värdstad för Musikhjälpen". svt.se. Retrieved 29 November 2014.
  25. ↑ Sveriges Radio. "Kodjo, Linnea och Petter är årets programledare". Retrieved 29 November 2014.
  26. ↑ Sveriges Radio. "Följ resan som William Spetz gör för Musikhjälpen". Sveriges Radio. Retrieved 29 November 2014.
  27. ↑ Sveriges Radio. "Linköping ny värdstad för Musikhjälpen". Retrieved 28 December 2015.
  28. ↑ Sveriges Radio. "Gina, Kodjo och Linnea leder Musikhjälpen 2015!". Retrieved 28 December 2015.
  29. ↑ Sveriges Radio. "Här förklarar Samir Badran varför han kliver av rollen som publikens ambassadör". Retrieved 28 December 2015.
  30. ↑ Sveriges Radio. "Farah och Oscar är årets ambassadörer!". Retrieved 28 December 2015.
  31. ↑ Sveriges Radio. "Möt årets resande reporter: Clara Henry". Retrieved 28 December 2015.
  32. ↑ Patrick Stanelius/TT. "Nytt rekord-år för "Musikhjälpen"". dalademokraten.se. Retrieved 28 December 2015.
  33. ↑ Sveriges Radio. "Musikhjälpen 2015: 268 000 engagemang och 31 105 000 kr". Retrieved 28 December 2015.
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