Mogreet

Mogreet is a startup company that has developed a platform that delivers short videos, photos, audio, extended and Hispanic character text ^[1] to consumers' mobile phones using SMS or MMS (texting) technology. Marketers may either send the multimedia message to a list of previously 'opted in' mobile phone numbers, or consumers can send in a 'text-to-shortcode' SMS to receive the message(s).

The company initially developed its technology platform intending to use it to deliver video greeting cards to mobile phones,^[2] but it is now primarily focused on providing the service to marketers. Clients have included Pretty Little Liars,^[3] Glee,^[4] Entravision Communications,^[5] Fox Searchlight Pictures,^[6] Paramount,^[7] and Reebok's Speedwick apparel brand.^[8]

On March 19, 2013, the company launched a SaaS platform led by Jack Ukropina called Mogreet Express,^[9] enabling small and medium-sized businesses to use SMS and MMS in their marketing mix.^[10]

The company was founded in 2006 and is based in Venice (metro Los Angeles), California. Investors include Ascend Ventures, Black Diamond Ventures, Draper Fisher Jurvetson Frontier, and Spyglass Ventures.^[11]

References

1. ↑ http://socaltech.com/mogreet_targets_hispanic_market/s-0041602.html
2. ↑ http://www.labusinessjournal.com/print.asp?aid=62243128.240617.1762696.4799734.45969302.740&aID2=135583
3. ↑ http://www.socaltech.com/mogreet_powers_pretty_little_liars_mobile_campaign/s-0029085.html
4. ↑ http://www.fox.com/mobileterms.php
5. ↑ http://online.wsj.com/article/PR-CO-20120319-905529.html
6. ↑ http://finance.yahoo.com/news/Mogreet-Fox-Mobile-iw-13891536.html?x=1
7. ↑ http://www.mobilemarketer.com/cms/news/video/1785.html
8. ↑ http://www.mogreet.com/
9. ↑ http://express.mogreet.com/
10. ↑ http://pandodaily.com/2013/03/20/mogreets-new-self-serve-product-brings-high-engaging-mms-ads-to-smbs/
11. ↑ http://www.techcrunch.com/2008/11/06/mogreet-grabs-5-million-for-mobile-video-messaging-platform/