Kraš

Kraš prehrambena industrija d.d.
Public
Traded as ZSE: KRAS
Industry Confectionery production
Founded 1911 (as Union)
1950 (incorporated as Kraš)
Headquarters Zagreb, Croatia
Key people
 Damir Bulić (Chairman)[1]
Products Confectionery
Number of employees
 2457 (Kraš Group, 31 Dec 2013)[2]
Website www.kras.hr

Kraš (Croatian pronunciation: [krâʃ]) is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food.[3]

History

The company traces its origins from two factories from the early 20th century - "Union", founded in 1911, the oldest surviving chocolate manufacturer in southeastern Europe - and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honour of Josip Kraš, a union leader and prominent Croatian communist who was killed in World War II.

The company was state-owned during SFR Yugoslavia, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In the aftermath of Yugoslav breakup, Kraš lost two thirds of its market.[4]

In 1997 Kraš received the ISO 9001 certificate.

Products

Bajadera

The company's best known products include its line of milk chocolates now named Dorina; nougat dessert Bajadera; the candies KiKi, Bronhi, 505 sa crtom; biscuits Petit-Beurre, Napolitanke, and Domaćica; instant chocolate powder Kraš Express and the small chocolate Životinjsko Carstvo (themed animal kingdom). There is also "Kraš 1911" pralines and chocolate bars which are made in the memory of the beginning of their story. "Bananko" is a product very popular with kids. It is a chocolate glazed banana in a small package. Still one of the customer favourites are Dorina chocolate bars, probably because its many options of flavours ( such as milk, nougat, cookie, hazelnut..etc.) .[5]

See also

References

  1. ↑ "Management Board". kras.hr. Kraš. Retrieved 3 December 2015.
  2. ↑ "PRIVREMENI REZULTATI POSLOVANJA KRAŠ, D.D. I KRAŠ GRUPE ZA POSLOVNU 2013. GODINU" (PDF) (Press release) (in Croatian). Kraš. 14 February 2014. Retrieved 3 December 2015.
  3. ↑ "Podravka, Kraš i Viro najveći izvoznici hrane". tportal.hr (in Croatian). HINA. 11 February 2013. Retrieved 23 July 2013.
  4. ↑ "Bitka do zadnjeg bombona". Globus (in Croatian). Retrieved 23 July 2013.
  5. ↑ http://www.kras.hr/hr/katalog/kategorija-1-cokolade/proizvod-3-dorina

Sources

External links

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