Cohn & Wolfe
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| Subsidiary | |
| Founded | Atlanta, Georgia, United States (1970) |
| Headquarters | New York City |
| Parent | Young & Rubicam |
| Website | www.cohnwolfe.com |
Cohn & Wolfe is a global communications & public relations firm renowned for its breakthrough creativity, award-winning brand marketing and world-class digital & social media campaigns. It is part of Young & Rubicam and part of WPP.
History
In 1970 Cohn & Wolfe was founded by Bob Cohn and Norman Wolfe in Atlanta, Georgia.
In 1999 the firm managed the campaign for Paxil, a drug produced by GlaxoSmithKline.[1][2] The firm also ran a publicity campaign on social anxiety disorder[1][2] which made Paxil the world's top-selling anti-depressant.[1][2]
References
- 1 2 3 Gambrill 2012, p. 67–68.
- 1 2 3 Light 2010, p. 104.
Bibliography
- Taylor, Catharine P. (2005-10-11). "The creepiest marketing story ever told". AdWeek.
- Carter, Ben; Brooks, Gregory; Catalano, Frank; Smith, Bud E. (2011). Digital Marketing For Dummies, UK Edition. For Dummies. John Wiley & Sons. ISBN 9781119997771.
- Coates, Tom (2005-10-04). "An apology from the Cillit Bang team…". plasticbag.org.
- Gambrill, Eileen (2012). Propaganda in the Helping Professions. Oxford University Press. ISBN 9780195325003.
- Light, Donald W. (2010). The Risks of Prescription Drugs. Columbia University Press. ISBN 9780231146937.
Further reading
- Riggs, Thomas (2006). "Cadbury Schweppes American Beverages". Encyclopedia of major marketing campaigns. 2. Gale Group. pp. 240–242. ISBN 9780787673567. — Cohn & Wolfe's campaign for Diet Rite
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