Choice37

Choice37
Birth name Robin Cho
Also known as Robin, Choice
Born Los Angeles, California, United States
Genres Hip hop, K-pop, R&B
Occupation(s) record producer, songwriter, DJ, MC
Instruments Piano, Turntables, Vocals
Years active 1997–present
Labels YG Entertainment
Associated acts Longevity Crew, YG Family
Website https://instagram.com/choice37/

Choice37 is an American-South Korean record producer, songwriter, dj, and mc. He became a producer for YG Entertainment in 2009. He has worked with some of the company's most notable artists including Big Bang, G-Dragon, Taeyang, T.O.P, 2NE1, Epik High, Lee Hi, WINNER, and iKON. He has DJ'd at UMF (Korea), WDF (Korea), Deadend (cakeshop Korea) and many YG Entertainment related events.

Background

Choice37 was born and raised in Southern California where he was a part of hip-hop trio Longevity Crew. In 1997, he began his journey as a base producer with influences from artists such as Michael Jackson, A Tribe Called Quest, Bjork, Stevie Wonder and Quincy Jones. In 2008 he moved to South Korea where he was introduced to Yang Hyun Suk by mutual friend and producer Teddy Park. This eventually led to his becoming a part of YG Entertainment. Today he is one of the most important composers and producers for the company.[1]

Discography

Name Album details Track listing
Diligence
  • Released: 22 August 2007
  • Language: English
  1. People Music (Intro)
  2. Conversate (Feat. Kero One & El Gambina)
  3. Wings (Feat. Braille)
  4. Tomorrow (Feat. Othello)
  5. Love Vs. Vanity (Interlude)
  6. Search
  7. Balance
  8. Piece (Feat. Blu)
  9. Rhythm (Interlude)
  10. Take your Time (Feat. Aloe Blacc)
  11. Back To Cuba (Feat. The Earl & Lauren Santiago)
  12. Hope (Feat. Lauren Santiago)
  13. Part Of Me (Feat. Jung)
  14. Conversate (feat. Kero One & El Gambina) (Freddie Joachim remix)
  15. Wonder (Outro)

Production

List of songs written and Produced by Choice37
Song Artist(s) Writer(s) Producer(s) Album Year
"A Boy" G-Dragon G-Dragon G-Dragon, Choice37 Heartbreaker 2009
"Butterfly" G-Dragon G-Dragon G-Dragon, Choice37 Heartbreaker 2009
"Solar (Intro)" Taeyang Choice37 Choice37, Taeyang Solar 2010
"After You Fall Asleep" Taeyang (featuring Swings) G-Dragon, Swings G-Dragon, Choice37 Solar 2010
"Love is Ouch" 2NE1 Masta Wu Choice37, Big Tone To Anyone 2010
"Of All Days" T.O.P T.O.P T.O.P, Choice37 GD & TOP 2010
"Intro (Thank You & You)" Big Bang G-Dragon G-Dragon, Choice37 Tonight (Big Bang EP) 2011
"Magic" Seung Ri Seung Ri Seung Ri, Choice37 V.V.I.P 2011
"Bad Boy" Big Bang G-Dragon G-Dragon, Choice37 Alive 2012
"One of a Kind" G-Dragon G-Dragon G-Dragon, Choice37 One of a Kind 2012
"Today" G-Dragon (featuring Kim Jong Wan) G-Dragon G-Dragon, Choice37 One of a Kind 2012
"Don't Hate Me" Epik High Tablo, Mithra Tablo, Choice37 99 2012
"Get Out The Way" Epik High Tablo, Mithra Tablo, Choice37 99 2012
"1, 2, 3, 4" Lee Hi Masta Wu Choice37, Lydia Paek First Love 2012
"Special" Lee Hi (featuring Jennie Kim Of YG New Artist) Tablo Choice37, Lydia Paek First Love 2013
"Falling in Love" 2NE1 Teddy, Choice37 Teddy, Choice37 Crush 2013
"R.O.D." G-Dragon (featuring Lydia Paek) Teddy, G-Dragon, Choice37 Teddy Coup d'Etat 2013
"Shake the World" G-Dragon G-Dragon G-Dragon, Choice37 Coup d'Etat 2013
"You Do (Outro)" G-Dragon G-Dragon G-Dragon, Choice37 Coup d'Etat 2013
"Window" G-Dragon G-Dragon, Teddy G-Dragon, Choice37, Teddy Coup d'Etat 2013
"Climax (Team B)" WIN B.I, Bobby, Kim Jin Hwan, Goo Ju Ne Lydia Paek, B.I, Choice37 Final Battle 2013
"Doom Dada" T.O.P T.O.P T.O.P, Choice37 Doom Dada 2013
"Trying To Do It" Jeong Hyeong-don & G-Dragon (Hyung Yong Don Jyeong) G-Dragon, Jeong Hyeong-don G-Dragon, Teddy, Choice37 Free Highway Music Festival 2013
"Crush" 2NE1 CL Choice37, CL Crush 2014
"Good To You" 2NE1 Teddy, G-Dragon Teddy, Choice37 Crush 2014
"Baby I Miss You" 2NE1 CL CL, Choice37, Peejay Crush 2014
"Dirty Vibe" Skrillex & Diplo feat. G-Dragon & CL Sonny Moore, Thomas Wesley Pentz, G-Dragon, Ted Hong Jun Park, Robin Cho Skrillex, Diplo Recess 2014
"Intro (Rise)" Taeyang Taeyang, Tablo, Choice37 Taeyang, Peejay RISE 2014
"1AM" Taeyang Teddy Teddy, Choice37, Boys Noize RISE 2014
"I'm Him" Minho from WINNER Song Min-ho Choice37, Song Min-ho, Teddy 2014 S/S 2014
"OLL ' Ready" Olltii Olltii Masta Wu, Choice37 Show Me The Money 3 Olltii vs. Yuk Ji Dam 2014
"OL LE RI" Yuk Ji Dam Yuk Ji Dam Masta Wu, Choice37 Show Me The Money 3 Olltii vs. Yuk Ji Dam 2014
"BE I" B.I B.I B.I, Choice37 Show Me The Money 3 Part. 1 2014
"That XX (Feat. Zico of Block B)" Olltii Olltii, Zico, G-Dragon, Teddy G-Dragon, Teddy, Seo Won Jin, Choice37, Masta Wu Show Me The Money 3 Bobby vs. Olltii 2014
"Happen Ending" Epik High (featuring Cho Won-sun of Roller Coaster) Tablo Tablo, Choice37 Shoebox 2014
"Come Here" (feat. Dok2, Bobby) Masta Wu Masta Wu, Dok2, Bobby Masta Wu, Teddy, Choice37 Come Here 2014
"Sober" Big Bang Teddy, G-Dragon, T.O.P Teddy, Choice37, G-Dragon D (Big Bang album) 2015
"OG (Be Original)" Innovator, Incredivle, SuperBee Innovator, Incredivle, SuperBee Choice37 Show Me The Money 4 Ep. 1 2015
"My Type" iKON (South Korean band) B.I, Bobby, Kush Choice 37, Kush, B.I Welcome Back 2015

Awards

Year Nominated work Award Result
2013 Himself Rhythmer Award 'Producer of The Year' [2] Won

References

  1. "Choice37 - Biography". hanzou-sama. last.fm. December 25, 2013. Retrieved May 25, 2015.
  2. "초이스37 – LA서부터 꿈 키운 힙합 키드, YG에서 꽃 피우다". 박배건, 송은하. http://board.rhythmer.net/. April 1, 2013. Retrieved May 25, 2015. External link in |publisher= (help)
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