Bluradio

For the Italian radio station, see BluRadio.
Bluradio Bogotá
Broadcast area Bogotá
Branding HJMD
Slogan La Nueva Alternativa (The New Alternative)
Frequency 96.9 / 88.9 MHz
First air date July 2012 (test broadcasts)
6 September 2012 (2012-09-06)
Format News, talk, sports, soft AC
Affiliations Caracol TV, El Espectador
Owner Caracol TV
Website http://bluradio.com

Blu Radio is a radio station in Bogotá, Colombia, owned by Caracol TV.

In July 2012, Caracol TV leased HJMD (the frequency of Melodía FM Estéreo, an easy listening station) from Cadena Melodía,[1] in order to create a news radio station. Test broadcasts started soon after, with a soft AC format and simulcasting Noticias Caracol.

Bluradio started definitive broadcasts 6 September 2012.[2] The news director is Noticias Caracol presenter Juan Roberto Vargas, and the morning news programme will be presented by Néstor Morales, former Caracol Radio personality.

Its main competitors are W Radio, La FM, Caracol Radio, and RCN Radio.

Programming

Bluradio's schedule is similar to other FM talk stations in Bogotá, mainly W Radio and Caracol Radio: on weekdays, a news/debate morning show, a local programme on midday, variety and sports (mainly football) on the afternoons, and a simulcast of Noticias Caracol and a programme devoted to technology and internet on the evenings. Weekends include a morning show, sports programming (again, mainly football), and music.

Affiliates

Bluradio's owners intend to build a national radio network, whose flagship will be Bogotá's HJMD.

These stations rebroadcast at least part of the Bluradio programming:[3]

(When mentioned, the second city listed is the actual city of licence).

References

External links

Coordinates: 4°41′38″N 74°4′27″W / 4.69389°N 74.07417°W / 4.69389; -74.07417


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