Beach Cricket Tri-Nations series

The XXXX Gold Beach Cricket logo

The XXXX Gold Beach Cricket Tri-Nations series is a beach cricket competition created and sponsored by Australian beer brand XXXX.[1] It was launched on 27 September 2006, and the event coincided with the 2006-07 Ashes series being played in Australia with the first series being played in January 2007.

The first series involved cricketing legends from Australia, England and the West Indies. It was won by England, who beat Australia in the Grand Final on 4 February 2007. Due to the popularity to the initial series, a new 2008 series was held with teams from Australia, England and New Zealand competing, which also saw the addition of Glenelg Beach in Adelaide included in the schedule alongside the existing locations of Maroubra Beach in Sydney, Scarborough Beach in Perth and Coolangatta Beach on the Gold Coast.

2009 saw the series reduced to just one location, Coolangatta Beach. The series did not return in 2010.

Rules

The series incorporated rules that are a hybrid of the regular game and that of indoor cricket. As with the regular game boundaries score 6 runs if hit over the perimeter, and 4 if the ball hits the ground before passing or touching the perimeter.

There are eight overs in an innings, with the final two overs declared "Captain's Choice" in which each sides captain is allowed to field the batsmen and bowlers of their own choosing. For the first six overs batsmen and bowlers are swapped out every two overs.

When a batsman is dismissed, he keeps batting however, he loses runs. A score is decreased by 5 runs when the batsman has been dismissed by two-handed catch, and by 7 runs with a one-handed catch. It is possible to score into negative numbers.

A batsman cannot be dismissed LBW if he plays a shot.

The series uses a plastic drop-in pitch to allow the ball to bounce, and batting and bowling only take place facing one direction. The Coolangatta arena initially featured an open boundary along the surf, allowing fielding to be possible in the water; however this was later removed due to crowd control concerns.

Competition results

2007 series

Finals played in Maroubra, New South Wales, on Sunday, 4 February 2007:

2008 series

Leader board

Team Played Won Lost Points
New Zealand New Zealand 117417
England England 105513
Australia Australia 9366

Finals played in Coolangatta, Queensland, on Sunday, 20 January 2008:

2009 series

Team Played Won Lost Bonus Points
New Zealand New Zealand 862316
South Africa South Africa73428
Australia Australia 93606

Records

Minimum of 8 overs.
Team

Individual

* batted twice (Captains Choice)

Trophies

Winners of the round robin competition receive a beer glass, while the runners-up receive a can of XXXX Gold beer. Winners of the finals are presented with a beer glass mounted on a wooden stand. In 2009 the trophies were:

Promotions & Marketing

For the 2008 series, XXXX was giving away free XXXX Gold Beach Cricket Aussie Team Shirts as part of sales of promotional cartons of XXXX GOLD. Television commercials were aired starring some of the Beach Cricket legends. Network Ten is the host broadcaster of the matches.[2]

Entertainment

Throughout the matches the players are miked up so both fans at the game and at home watching the televised match can hear the players talking. Also music is played throughout the day whilst the matches were being played.

When the players were fielding around the boundary, they take time out to sign autographs for fans situated around the boundary.

In between the matches there are performances on field, by the female cheerleading squad XXXX Angels. Also XXXX promotional staff hand out giveaways including XXXX Gold bucket hats, beach cricket balls and other promo items.

Controversy

XXXX's sponsorship of the series caused a number of controversies with Cricket Australia, which is sponsored by another beer brand, VB from Carlton & United Beverages.

The Gabba was forced to remove XXXX billboards promoting the series from the ground after the organisation threatened to take away the ground's rights to host future international matches. Cricket Australia claimed that XXXX's billboards were a form of "ambush marketing".[3]

Allan Border was also forced to resign as a national selector for taking part in the series against Foster's Group wishes.[4]

References

External links

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