Austin Reed (retailer)

Austin Reed flagship store on Regent Street in London (2011)

Austin Reed Group support services in Thirsk (2007)

Austin Reed was a British fashion retailer founded in 1900, and the brand was acquired by Edinburgh Woollen Mill in 2016.

Operations

Austin Reed also owns the CC brand (rebranded from Country Casuals).

Austin Reed was founded by tailor Austin Leonard Reed (1873-1954).

Austin Reed Timeline:

1900 - First London shop was opened in Fenchurch Street
1911 - Opening of flagship store in Regent Street
1929 - The first international outlet on the transatlantic liner RMS Aquitania
1930 - The opening of the Regent St Barbers Shop which is still around today
1938 - Opening of a concession on the RMS Queen Mary
1946 - Opening of a concession on the RMS Queen Elizabeth
1940s - Winston Churchill's famous siren suits were manufactured by Austin Reed
1980s - The launch of Austin Reed's womenswear
1998 - The Austin Reed Group acquires classic brand CC (Formerly known as Country Casuals) Richard Thompson acquired Chester Barrie from Austin Reed
In 2005, Kosugi-Sangyo was the Austin Reed ready-to-wear license holder in Japan with retail value of €50 million.^[1]
2009 - The Austin Reed Group acquires heritage brand Viyella
2010 - The launch of the Q Club on the third floor of the Regent Street store
2011 - Austin Reed move from the original 103-113 Regent Street Store to the opposite side (100 Regent Street)
2016 - Austin Reed enters administration. Five concessions located in Boundary Mills outlet villages will stay open following a buyout by Edinburgh Woollen Mill.

↑ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.

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