BlueFocus Communication Group

BlueFocus Communication Group is an ad agency engaged in marketing.[1]

BlueFocus was founded by Oscar Zhao in July 1, 1996.[2] It was launched on the Shenzhen Stock Exchange in 2010.[3]

BlueFocus acquired a minority stake in Huntsworth, a London-based PR group, for £36.5 million in April 2013,[2][4] and in December 2013, acquired a majority holding in social media marketing organisation We Are Social for £18.7m.[5]

Since 2014, BlueFocus has engaged in international expansion.[1] It acquired a majority holding in Fuseproject, a U.S. design agency, for $46.7 million in July 2014,[6] and a majority holding in the North American assets of Canadian advertising company Vision7 International, including Cossette, an ad agency, and Citizen Relation, a PR company, in December 2014 for $210 million.[7]

By 2014, it was listed on the Shenzhen Stock Exchange with a market capitalisation of $3.8 billion,[2] and was ranked as the 17th largest ad agency in the world.[1] As of 2015, its clients included PepsiCo, Lenovo, Volkswagen, and BMW.[8]

In 2017, it attempted to merge its international efforts with US-based Fluent, but eventually discontinued the effort over political concerns.[9] In 2019, it advanced into an arrangement whereby its international subsidiaries were partially divested into a separate company Blue Impact, which was to be purchased by a special purpose acquisition company (SPAC) Legacy Acquisition led by ex-Procter & Gamble executives Edwin Rigaud and Darryl McCall to publicly list in the United States.[9][10]