Suja Juice

SUJA Juice
Private
Industry Cold-pressed juice
Founded 2012
Headquarters San Diego, California, United States
Key people
 Annie Lawless, Eric Ethans, James Brennan, Jeff Church (Co-founders)[1]
Products Juices
Website www.sujajuice.com

Suja Juice is an Organic, Non-GMO, cold-pressed juice company based in San Diego, California. Suja produces cold-pressed Juices, Waters and Drinking Vinegars and with a wide range of cold-pressed organic offerings, Suja has a juice for every lifestyle. It is the largest independent producer of cold-pressed juice sold in the United States.[2]

History

Suja, meaning long, beautiful life, embodies the promise that flows from the cold-pressured beverages it delivers in each and every bottle. Suja was founded by four diverse San Diegans from different walks of life that came together in the most unexpected of circumstances to form what is now the fastest growing organic, cold-pressured and Non-GMO beverage company in the U.S.. Suja’s story all began from a shared dream to help people everywhere transform their lives through conscious nutrition.

Co-Founder Annie Lawless had been juicing her entire life and from a young age had been aware that what you put in your body affects how you look and more importantly, how you feel. Her friend Eric Ethans had a background as a raw food chef and spent his entire life researching and pairing ingredients to create healthy, delicious meals. The two met in San Diego and bonded over their mutual love of delivering convenient nutrition through foods and beverages that also tasted good. They were frustrated by the lack of pure, organic products on grocery store shelves and decided to create their own juices at home.

Meanwhile, James Brennan, a leading hospitality visionary, award-winning restaurateur and one of San Diego’s most successful entrepreneurs, met Eric and was instantly hooked on his homemade juice. Enter Jeff Church, a Harvard MBA and successful social entrepreneur, known for his role as founder and CEO of Nika Water, a social enterprise that donates 100 percent of its profits to clean water projects and poverty alleviation around the world.

The rest is history: Co-founders Annie, Eric, James and Jeff came together to form Suja Juice as we know it today, with a mission to get the best quality organic and Non-GMO juice into as many hands as possible. Through the large-scale use of organic, Non-GMO fruits and vegetables, and implementation of a breakthrough displacement technology called High Pressure Processing (HPP), Suja Juice has become the nation’s leading organic and cold-pressured juice brand.

In August 2015, The Coca-Cola Company took a 30% minority stake in the company for approximately $90 million,[3] and signed a deal for Suja Juice products to be sold via Coca-Cola’s distribution network and produced at Coca-Cola's bottling facilities, without changing the products' recipes.[4] Learn more about the investment.

In September, 2016, Suja was listed as the Fastest Growing Food & Beverage Company in Inc. 500.

Products

All Suja Juice products are made from Organic, Non-GMO fruits and vegetables, and are vegan, kosher, gluten-free, dairy-free, and soy-free. They use BPA-free, PETE plastic bottles for packaging and source locally to reduce their carbon footprint.[5]

Suja Juice has 5 product lines: Suja(including their 1-Day Renewal), Classic (including their 1-Day, 3-Day and 5-Day Fresh Starts), Elements, Probiotic Waters & Drinking Vinegars. They use High Pressure Processing (HPP), also known as Cold Pressure, instead of high heat pasteurization, to extend shelf life and help maintain essential vitamins, minerals and enzymes. The U.S. Food and Drug Administration has recognized HPP for preserving freshness and increasing shelf life without adding preservatives. The process also eliminates harmful bacteria while yielding a higher nutrient count.[6]

Suja Juice products are sold in the United States at retailers including but not limited to Whole Foods Market, Target, Kroger, Safeway & Amazon.com. You can use the Product Locator on their website to find Suja near you or shop their Classic juices and Fresh Starts on their website.

References

  1. ↑ "Suja Story". Suja. Retrieved 2016-06-26.
  2. ↑ "America's Most Promising Companies - #2, Suja Juice". Forbes.
  3. ↑ "Coca-Cola near deal for organic juice company Suja: sources". Reuters.
  4. ↑ "Coke Takes Minority Ownership Stake in Fast-Growing Suja Juice". coca-colacompany.com. August 19, 2015.
  5. ↑ "FAQ". Suja Juice.
  6. ↑ "FAQ". ColdPressured.org.
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