mydala

mydala
Private
Industry Internet
Founded November 2009
Founder Anisha Singh
Ashish Bhatnagar
Arjun Basu
Headquarters New Delhi, India
Area served
 India
Key people
 Anisha Singh
Ashish Bhatnagar
Arjun Basu
Nidhika Sharma Jain
Services Electronic Commerce Mobile Commerce
Number of employees
 300+ (2014)
Website mydala.com

mydala is a local services marketing platform headquartered in India.

History and growth

The company was founded in 2009 by Anisha Singh, Ashish Bhatnagar and Arjun Basu. mydala was launched in November 2009.[1] The company's name, "mydala," comes from the Sanskrit word dala ("group"), reflecting the principle of its 'group buying’ niche.[2]

mydala[3] is a marketing platform, which connects merchants and consumers through channels on the Web, WAP, and mobile applications.[4]

In 2011, the mydala network had a reach of over 200 million users throughout India.[5] By 2014, it had partnerships with over 100,000 merchants in over 190 cities in India, with the potential to reach more than 100 million users through the internet, mobile devices, and TV platforms.[6]

In 2015, Bharti Airtel, the country's largest cellular operator, collaborated with mydala[7] to offer free coupons on recharges.

Funding

mydala has received two rounds of funding. The company was initially funded by promoters and an investment of INR 1.1cr from a group of angel investors, which included the founders of CX Partners.[8] Secondly, in 2011, mydala raised venture capital totalling US$6 million from Info Edge (India) Ltd.[9]

Recognition

See also

References

This article is issued from Wikipedia - version of the 11/25/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.