Creambell

Creambell
Public company
Industry Devyani Food Industrie Ltd. (RJ corp.)
Founded 2003[1]
Headquarters New Delhi, India
Key people
 Nitin Arora (CEO)
Ravi Kant Jaipuria
(RJ corp. Chairman)
Products Ice cream, Processed food
Parent RJ corp.
Website www.creambell.com

Creambell is an ice cream company in India, established by the RJ Corporation in 2003. Creambell is located in 19 states in India.[1] The CEO is Nitin Arora and the company is owned by Ravi Jaipuria; promoted RJ Corp.[2]

History

The company started in 2003, in collaboration with French dairy major Candia. Creambell has approximately 15% market share in the Indian ice cream industry with a presence in 19 states which covers the top 40 cities in India. Creambell has three manufacturing plants across India: Baddi, Goa and Kosi near Agra, and 35,000 retail outlets across the country. According to Creambell, the company has grown six times from 2008 to 2013.[3] In 2015, Creambell launced Maxxum Mini range of ice cream sticks in 2 variants: Pina-Orange and Chocolate Cookie.[4]

Awards and recognitions

Creambell was declared as India's most promising brand for 2013 to 2014 at the WCRC Leaders' Asia Summit held at Marriott Hotel in London's Grosvenor Square.[5] The company received the highest honor at the Great Indian Ice Cream Contest 2013 conducted by Indian Diary Association.[6][4] In the Great Indian Ice-cream Contest, from 8 categories of award, Creambell topped the contest with 4 gold and 2 silver. Apart from these 6 awards Cream bell won 3 best in the class awards.[7]

References

  1. 1 2 "About Creambell". Retrieved 16 February 2015.
  2. ↑ Ambwani, Meenakshi Verma (17 December 2013). "Creambell to set up ice-cream plant in eastern region". The Hindu Business Line. Retrieved 16 February 2015.
  3. ↑ Askari, Faiz (17 January 2013). "Cream Bell's plant set to become India's biggest". Support Biz. Retrieved 16 February 2015.
  4. 1 2 "Creambell launches Maxxum Mini range of ice cream sticks in 2 variants". fnbnews. 6 August 2015. Retrieved 4 September 2015.
  5. ↑ "Creambell Ice Cream bags India's most promising brand award for '13-14". FNB News. Our Bureau. 30 July 2014. Retrieved 31 July 2014.
  6. ↑ "Creambell wins 'India's Most Promising Brand' Award at WCRC Leaders Asia Summit". India Infoline. India Infoline News Service. 30 July 2014. Retrieved 16 February 2015.
  7. ↑ "RJ Corp's Ice Cream Division "Cream Bell" pegs new record". Retrieved 16 February 2015.

Further Reading

External links

This article is issued from Wikipedia - version of the 7/4/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.