Zurain Imam

Zurain Zaheen Imam (born January 7, 1968, Chittagong) is a US-Pakistani print and broadcast fashion journalist and PR writer

Imam's formative years were spent in England. His family home was in Richmond, Surrey and he attended Tower House School in Sheen before he attended boarding school at Holmewood House in Tunbridge Wells, Kent from 1977 till 1981. In 1981 his family moved back to Pakistan and he attended CAS from 1982 till 1987 from whence he attended Portland State University where he majored in English with a minor in Political Science and where he was a star reporter for the college newspaper 'The Vanguard.'

After receiving his B.A. degree he began a Masters program online in Media Studies, Strategic Planning and Magazine Development from New York University which he completed in the Summer of 2006.

Imam now lives in Karachi. He has been described as a "leading and influential fashion journalist" deemed "One of the 50 Most Important People in Entertainment" and "One of the 100 Most Memorable People in Fashion" by Diva magazine. Since 2005 Imam has been a member of the prestigious Lux Style Awards (LSA )Fashion Jury that nominates fashion candidates for the LSAs.

Zurain has been editor of "Fashion Collection" and has written for "Dawn Images"; "Express Tribune"; "Libas International";"Newsline"; "Visage"; "Diva"; "MR"; "FAQ"; "Xing!"; "SHE"; "Women's Own"; "Lines!" 'High Profile' "Niche", "Xpoze" and 'HIGH'. He has also written broadcast scripts for Pakistan's first music channel, "Indus Music" (later MTV Pakistan). He also has had a fashion based interview talk show called "I on Style" on the Vibe television channel. Up until March 2011 he was the Senior Assistant Editor at Karachi's hip fashion and lifestyle magazine 'Xpozé Monthly' and has worked as a Fashion Consultant and PR at Karachi Fashion Week and Islamabad Fashion Week. He has acted in a music video for the singer Sam called "Deewani" as a spy in bondage,^[1] and has made cameo appearances in the sitcom Minglish playing a soap opera-like evil fashion designer, taking inspiration from his designer friends. In late 2012 after his first stint of modelling for SHE Magazine when he was 20 in 1988, he modeled for designers Arsalan and Yahseer's 'Debonair' Collection, the photographs of which appeared in 'Lounge' (Pakistan Today)and 'Fashion Collection'. In September 2013 Zurain was appointed Creative Consultant and PR for The House of Arsalan Iqbal to oversee both 'AI Homme' and 'AI Femme', the brand's menswear and women's wear lines respectively. In February 2016 Zurain became a Senior Editor at the UK-based fashion magazine ODDA. In October 2016 he became Pakistan International Airlines (PIA)'s first outsourced PR writer.

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