Zee Cinema (Canada)

Zee Cinema

Zee Cinema logo
Launched July 2012
Owned by Ethnic Channels Group
Picture format 480i (SDTV)
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Sister channel(s) Zee TV Canada
Website Zee Cinema
Cogeco Channel 1065
Rogers Cable Channel 826
Bell Fibe TV Channel 785
Optik TV Channel 2392
SaskTel Channel 253

Zee Cinema is a Canadian Category B Hindi language specialty channel and is owned by Ethnic Channels Group.

Zee Cinema broadcasts programming primarily from the library of Zee Cinema, a Bollywood film channel from India. Programming includes classic and contemporary films and film-related television series.


On March 2, 2012, Ethnic Channels Group was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Bollywood SD – Hindi Movie Channel, described as "a national, niche third-language ethnic specialty Category B service devoted predominantly to Hindi movies and targeted to the Hindi-speaking community in Canada."[1]

Previous to Bollywood SD – Hindi Movie Channel launching, the Zee Cinema brand existed in Canada since 2005 through a partnership with Asian Television Network and a subsidiary of Zee Entertainment Enterprises, who launched a Canadian version of Zee Cinema called ATN Zee Cinema.[2]

ATN Zee Cinema was renamed ATN Movies OK on July 25, 2012. That same month after the rebrand, Bollywood SD – Hindi Movie Channel was launched as Zee Cinema through a newly formed licensing partnership between Ethnic Channels Group and a subsidiary of Zee Entertainment Enterprises.[3]


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