Adidas Yeezy

Adidas YEEZY is the official sneaker and clothing collaborative project between athletic company Adidas and American hip hop artist Kanye West. It consists of menswear, and footwear in all sizes: Adidas Yeezy Boost 750, Adidas Yeezy Boost 350, and Adidas Yeezy 950 Duck Boot.[1]

An advertisement for west 2015 shoe collaboration with Adidas, the Yeezy 350.

On June 29, 2016, Adidas announced a new long-term contract with West which sees the Yeezy line extend to a number of stores and enter sports performance products.[2] The Yeezys will be seen in basketball, American football, association football, and more.[2]

Clothing

The collaboration's first season was noted for its stripped down, ready-to-wear style, which drew on military clothing and flesh-toned colors.[3] Vogue observed a pessimistic aesthetic and "a protective toughness, a body-conscious severity that made the clothes more than a simple accessory."[3]

Footwear

On December 3, 2013, Adidas confirmed a new shoe collaboration deal with and West.[4] West confirmed the release of the Adidas

The release of the Yeezy Boosts and the full Adidas collaboration was showcased in New York City on February 12, 2015, with free streaming to 50 cinemas in 13 countries around the world.[5] An initial release of the Adidas Yeezy Boost 750 was limited to 9000 pairs to be available only in New York City via the Adidas smartphone app; the Adidas Yeezy Boosts were sold out within 10 minutes.[6] The shoes released worldwide on February 28, 2015, were limited to select boutique stores with Adidas Consortium accounts and Adidas Originals stores.

On February 8, 2015, the name and design for the Kanye West and Adidas collaboration shoe was revealed. On February 10 Adidas revealed posters of the Yeezy Boost 750 all throughout their flagship stores. The Yeezy boost 750 was released at those flagship stores on February 14 only available to those who confirmed a reservation through the Adidas mobile app. On February 21 the Yeezy Boost 750 was available throughout a wider range of retailers than just adidas. The shoe retailed for $350.[7]

On June 11, 2016, Yeezy Season 2 began with the release of a third Yeezy shoe, the Yeezy Boost 750. The shoe was sold in an all-grey color scheme with a phosphorescent (glow-in-the-dark) gum outsole. This was the first time a glow-in-the-dark sole has been featured since the Nike Air Yeezy line. The shoe features improved materials such as higher quality suede and leather. Like the previous 750s, this was sold for a retail price of $350.

On June 27, 2015, the second shoe from the collaboration, the Yeezy Boost 350 was made available through a worldwide release.[8] The shoe was first released in a white and grey "Turtle Dove" Color scheme. On August 22, 2015, an all-black version of the Yeezy Boost 350 released, known as the "Pirate Black."[9] An olivine variant, the "Moonrock," was released exclusively to stores who were vendors for the Yeezy Season 1 clothing line.[10] The fourth and final version of Season 1's 350 Boost was the "Oxford Tan," which featured a light-brown color scheme.[11] In early 2016, a revised version of the Pirate Black Boosts was released. Revisions included additional support and padding to the heel.[12] However, both iterations are relatively identical in appearance. All variants of the shoe retailed for $200.[13]

In conjunction with Yeezy Season 1, Adidas released the Yeezy 950 Duckboot. The construction was of a Cordura upper and suede detailing. The Yeezy 950 Boot also featured a thick sole with deep grooves for grip. The shoe came in all colors of previous Yeezy Boost variants including an exclusive "Chocolate" brown. The shoe was released for a retail price of $585.

The Yeezy Boost 350 V2 was revealed at the Yeezy Season 3 show and was released on September 24, 2016. It is considered a remake of the previous Yeezy Boost 350 and features several outer changes, such as a different pattern, removed heel tab, and a large stripe running around the outer side of the shoe with the words "SPLY-350". The sole also has been updated to be transparent and features full-length visibility of the boost material midsole through a grid-pattern opening on the outsole. On November 23, 2016, three new colorways released, "Copper", "Green", and "Red", featuring an all black outsole and primeknit, with a large colored stripe with the words "SPLY-350".

The Yeezy 1050 Boots were teased a month before Yeezy Season 3 over Twitter. They were later confirmed at Yeezy Season 3.

References

  1. ↑ K. "Yeezy Supply". shop.yeezysupply.com. Retrieved February 3, 2016.
  2. 1 2 Rooney, JKyle (June 29, 2016). "Adidas announces long-term contract with Adidas Yeezys". Hotnewhiphop. Retrieved 29 June 2016.
  3. 1 2 Banks, Tim. "Yeezy Fall 2015 Ready-to-Wear Collection". Vogue. Retrieved March 26, 2016.
  4. ↑ Little, Lyneka (December 4, 2013). "Adidas Confirms New Deal with Kanye West". The Wall Street Journal. Retrieved December 6, 2013.
  5. ↑ "Kanye West to Live Stream Launch of Adidas Yeezy 750 Boost in Theaters". Pitchfork Media. February 11, 2015.
  6. ↑ "Kanye West's Yeezy 750 Boost Sneakers Restock After Selling Out". bet.com. February 28, 2015.
  7. ↑ Briguglio, Mario. "adidas YEEZY 750 BOOST Online Release Date". Retrieved 2015-09-30.
  8. ↑ "adidas Originals Officially Announces Yeezy Boost 350".
  9. ↑ Briguglio, Mario (February 18, 2016). "Adidas Yeezy 350 Boost "Black" Drops Tomorrow".
  10. ↑ Briguglio, Mario (November 13, 2015). "adidas Yeezy 350 Boost Moonrock Release Date - Sneaker Bar Detroit".
  11. ↑ Briguglio, Mario (December 29, 2015). "Everything You Need to Know About the adidas Yeezy 350 Boost "Oxford Tan"".
  12. ↑ "Here's What the New Yeezy Boost 350 Pretty Much Looks Like".
  13. ↑ Briguglio, Mario. "adidas Yeezy 350 Boost Low Release Date - Sneaker Bar Detroit". Retrieved 2015-09-30.

External links

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