XHTO-FM
 | |
| City | Ciudad Juárez, Chihuahua (state), Mexico |
|---|---|
| Broadcast area | El Paso, Texas(U.S.A.)/Ciudad Juárez, Chihuahua (Mexico) |
| Branding | 104.3 HITfm |
| Slogan | Always At Least 18 Songs In A Row! |
| Frequency | 104.3 MHz |
| First air date |
1968 April 7, 1970 (concession) |
| Format | Contemporary Hit Radio |
| ERP | 28.71 kW[1] |
| Owner |
Grupo Radio México (Frecuencia Modulada de Ciudad Juárez, S.A. de C.V.) |
| Website | www.hitfmradio.com |
XHTO-FM, also known as "104.3 HITfm", is a Contemporary Hit Radio/Top 40 radio station serving the El Paso, Texas, area of the United States. The station is owned by Grupo Radio México (GRM Communications in USA) whose community of license is Ciudad Juárez, Chihuahua, Mexico. While its transmitter is in Mexico, XHTO broadcasts in Engilsh and it maintains its studios and sales office in El Paso.
History
XHTO was originally owned by Joaquín Vargas Gómez, founder of MVS Radio.
XHTO, which originally was a Spanish contemporary outlet, changed to an English-language top 40/contemporary hit radio (CHR) format in 2001. By 2003, it shifted directions to rhythmic contemporary music to compete directly against KPRR. As of September 2013, the station is back to a mainstream CHR presentation, albeit still featuring a dance/rhythmic lean, and reports to Mediabase as a mainstream Top 40.
References
- ↑ Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2016-03-31. Retrieved 2015-06-25.