XHEXA-FM

XHEXA-FM
City Mexico City, Mexico
Broadcast area Mexico City, State of México and parts of Hidalgo, Puebla, Morelos, Tlaxcala, and Querétaro.
Branding Exa FM
Slogan ¡Ponte Exa! (Put yourself in Exa)
Frequency 104.9 (MHz)
First air date January 19, 1972
Format Spanish & English Top 40 (CHR)
Power 89,400 watts[1]
Former callsigns XHVIP-FM (prior to sign-on), XHMRD-FM, XHBST-FM
Owner MVS Radio
(Stereorey México, S.A.)
Webcast Listen Live
Website www.exafm.com/ciudaddemexico

XHEXA-FM is a Spanish & English Top 40 (CHR) radio station that serves Mexico City and states surrounding the federal district. Broadcasting on 104.9 MHz, XHEXA-FM is owned by MVS Radio and is the flagship station of the Exa FM format.

History

XHBST-FM signed on in 1974, owned by the same Stereorey consortium that brought FM to major Mexican cities on stations such as XHV-FM 102.5 Mexico City and XHSRO-FM in Monterrey. It carried the "Stereo Best" format, which was very similar. Not long after, it changed formats completely to "FM Globo", a name it would use with varying formats including romantic music, Spanish pop and contemporary music. The station changed its callsign to XHMRD-FM in 1989, and on February 1, 2000, changed its name to "Exa FM", with a Top 40 CHR format, its name alluding to the format of airing blocks of six consecutive songs. Its callsign was later changed to XHEXA-FM to reflect its new name. The callsign had been in use for a brief time on an MVS Radio station in Hermosillo, Sonora, which returned to the XHBH-FM callsign when the XHEXA calls moved to Mexico City.

References


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