What Katie Did (company)

What Katie Did
Industry Fashion
Founded 1999
Headquarters London, England, United Kingdom
Key people
 Katie Thomas (née Halford)
Richard Thomas
Products Lingerie
Website www.whatkatiedid.com

What Katie Did is a British lingerie design house founded in 1999 by Katie Thomas.

History

In 1999, being unable to afford fully fashioned stockings, Thomas decided to invest GB£100 in nylons to sell at The London Fetish Fair.[1] This led to Thomas creating her own website.

In 2002, What Katie Did's first reproduction of the Bullet bra was launched, the first to be produced in the country.[2] The next year, the company opened a boutique in London Portobello.[3] In 2010, Thomas was asked to advise on an bra of Marilyn Monroe that was put up for auction.[4]

Thomas has also appeared advising on corsets on ABC's Nightline in 2012 and in the same year was nominated for Cosmopolitan's Businesswoman of the Year.[5]

Style

The brand recreates designs from the 1950s including the bullet bra, which has been worn by celebrities such as Madonna and Rihanna.[6][7][8] What Katie Did are also known for their steel boned corsets.[9][10]

Models

Models for the company include Bernie Dexter, Missy Malone, Jami Deadly and Miss Polly Rae.

References

  1. ↑ "Designer Interviews: Katie Halford of What Katie Did". The Lingerie Addict. 2011-08-01. Retrieved 2013-10-24.
  2. ↑ Nonita (2011-03-29). "Vintage Pin Up Style | Meet Katie Halford from 'What Katie Did'". Wambamclub.com. Retrieved 2013-10-24.
  3. ↑ "What Katie Did | 26 Portobello Green W10 5TZ". Timeout London. 1999-11-30. Retrieved 2013-10-24.
  4. ↑ "How Marilyn Monroe wore a Wonderbra prototype to boost her curves". London: The Daily Mail. 2010-07-06. Retrieved 2013-10-24.
  5. ↑ "#TheCosmos - who are the celebs of real life?". Cosmopolitan. 2011-11-02. Retrieved 2013-10-24.
  6. ↑ Coleman, Claire (2009-11-05). "Conical bras are flying off the shelves but would YOU wear one - and how do they work?". London: The Daily Mail. Retrieved 2013-10-24.
  7. ↑ "Rihanna wears What Katie Did for 777 tour". Lingerie Insight. 2012-11-20. Retrieved 2013-10-24.
  8. ↑ "Interview with Katie of What Katie Did". Pin-Up Parade. Retrieved 2013-10-24.
  9. ↑ Powell, Laura (2012-05-27). "The great corset comeback... and it could all be down to the economic squeeze". London: The Daily Mail. Retrieved 2013-10-24.
  10. ↑ Barford, Vanessa (2012-06-19). "BBC News - The re-re-re-rise of the corset". BBC News. Retrieved 2013-10-24.

Further reading

This article is issued from Wikipedia - version of the 10/20/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.