Welcome to Sweden (2014 TV series)

Welcome to Sweden
Genre Sitcom
Created by Greg Poehler
Opening theme "Living in America" by The Sounds
  • Andreas Grill
  • Nick Malmeström
  • Adam Nordén
Country of origin
  • Sweden
  • United States
Original language(s)
  • English
  • Swedish
No. of seasons 2
No. of episodes 20 (list of episodes)
Executive producer(s)
  • Fredrik Arefalk
  • Josephine Bornebusch
  • Lisa Dahlberg
  • Pontus Edgren
  • Jessica Ericstam
  • Felix Herngren
  • Iréne Lindblad
  • Amy Poehler
  • Greg Poehler
  • Eleonor Sager
  • Carrie Stein
  • Johanna Bergenstråhle
  • Benjamin Thuresson
Running time 22 minutes
Production company(s)
Original network TV4
Original release 21 March 2014 (2014-03-21) – 3 June 2015 (2015-06-03)
External links

Welcome to Sweden is a Swedish sitcom by comedian Greg Poehler, about an American accountant who quits his job to move with his girlfriend to her native country of Sweden. It premiered on TV4 on March 21, 2014.[1] The series is based on Poehler's own experiences as a former intellectual property lawyer from the United States who moved with his girlfriend to her native country of Sweden in 2006. An international production featuring both Swedish and American talent, themes, and dialogue, it is the first English-language production by TV4. The series also aired in the United States on NBC.

On July 28, 2015, four episodes into season two, NBC cancelled the series due to what Poehler described as "craptastically" low ratings, with NBC further stating that production was "officially done".[2] The remaining six episodes of season two were made available via online streaming at NBC's website.



Other characters


Season 1 (2014)

Season one is set in the summer, as Bruce first moves to Sweden. A successful money manager for wealthy celebrities, Bruce had happily lived in New York with his girlfriend Emma from Sweden, who he has been with for a year. Emma has moved back to Stockholm for a prestigious banking job, and Bruce is leaving to join her. The season follows the couple as Bruce, with no job and no friends, tries to deal with living in a new country with a different language and culture.[5]

Season one of Welcome to Sweden is a co-production of Syskon, Entertainment One (eOne) Television, TV4, and FLX. It was written by Greg Poehler, Josephine Bornebusch, and Niclas Carlsson, and directed by Carl Åstrand (Lunatic Speed).[6] It was executive produced by Amy Poehler (Syskon), Greg Poehler (Syskon), Frederik Arefalk (TV4), Carrie Stein (eOne), Pontus Edgren (FLX), and Felix Herngren (FLX). It was produced by Benjamin Thuresson (Lyckenisse Media), with US footage produced by Michelle Armour (Marobru). Eleonor Sager (FLX) and Josephine Bornebusch were associate producers.[5]

TV4 signed on as a producer on May 8, 2013,[7] and the first season began filming on May 13.[8] It was picked up for distribution in the United States by NBC on October 8.[9]

The first season of Welcome to Sweden broadcast in Sweden on TV4 between March 28 and May 14, 2014, airing Fridays before moving earlier in the week to Wednesdays beginning May 7. After achieving high ratings for its initial episodes, with 1.7 million viewers for the series premiere, Welcome to Sweden was granted a swift renewal by TV4, with the announcement for a ten-episode second season made at MIPTV 2014 in April 2014.[1]

On July 10, 2014, the series began airing in the United States on NBC on Thursdays at 9:00 pm.[10] and on The Comedy Network in Canada.[11] For the US broadcasts, some of the scenes had to be edited, including dubbing over obscene dialogue and pixelating nudity.[12] On August 4, after four episodes, NBC renewed the series for the second season. Although US ratings for the show were not considered particularly high in either total viewers or viewers in the 18-49 key demographic, NBC noted that the 18-49 viewership skewed to a more valuable upscale audience.[13][14][15]

No. in
No. in
TitleA Directed by Written by Swedish air date U.S. air date Swedish viewers
U.S. viewers
"Day One"
Carl ÅstrandGreg Poehler, Josephine Bornebusch, Niclas CarlssonMarch 21, 2014 (2014-03-21)July 10, 20141.6813.51[17]
Bruce Evans quits his job as a celebrity accountant in New York to move to Sweden with the love of his life, Emma. Already on his first day he has to face new challenges in his adopted country, and above all, he has to meet his girlfriend's strange family. Bruce arrives at the airport where Emma picks him up; as she has rented out her apartment during her time in the USA, they now have to stay with her family until they can find a new place to live.[18]
Guest star: Amy Poehler
"Learn the Language"
Carl ÅstrandGreg Poehler, Josephine Bornebusch, Niclas CarlssonMarch 28, 2014 (2014-03-28)July 17, 20141.4852.80[19]
Bruce and Emma are trying to adapt to their new lives in Sweden, and are especially frustrated over not having any place for private time with each other. Bruce tries to learn to speak Swedish. He also meets with one of his previous clients, and finds an unexpected friend.[20]
Guest star: Will Ferrell
"Proving Love"
Carl ÅstrandJosephine Bornebusch, Niclas Carlsson, Greg PoehlerApril 4, 2014 (2014-04-04)July 24, 20141.5152.90[21]
Bruce and Emma finally move into Emma's flat in Stockholm and Bruce must get used to the Swedish cultural differences. The couple does not get the reaction they expected from the Swedish Immigration officials when applying for Bruce's residency. Meanwhile, Bruce's belongings arrive from the States, causing more tension in their relationship.
Guest stars: Aubrey Plaza, Amy Poehler
"Get a Job"
Carl ÅstrandNiclas Carlsson, Greg Poehler, Josephine BornebuschApril 11, 2014 (2014-04-11)July 31, 20141.2002.52[22]
Bruce starts to look for work and a previous client of his, Gene Simmons, finds out that Bruce has moved to Stockholm.
Guest star: Gene Simmons
"Fitting In"
Carl ÅstrandJosephine Bornebusch, Niclas Carlsson, Greg PoehlerApril 18, 2014 (2014-04-18)August 7, 20140.9392.19[23]
While trying to make new Swedish friends, Bruce instead encounters problems with his older Iraqi friend. Bruce tries to hang out with Viveka in an attempt to get her to accept his and Emma's relationships.
Guest stars: Illeana Douglas, Patrick Duffy
Carl ÅstrandGreg Poehler, Josephine Bornebusch, Niclas CarlssonApril 25, 2014 (2014-04-25)August 21, 20141.3722.32[24]
Bruce gets a visit from his parents (Patrick Duffy, Illeana Douglas) who are shocked by life in Sweden. Emma tells Bruce that she believes she is pregnant.
Guest stars: Illeana Douglas, Patrick Duffy
Carl ÅstrandGreg Poehler, Josephine Bornebusch, Niclas CarlssonMay 2, 2014 (2014-05-02)August 21, 20141.3471.99[24]
Amy Poehler offers Bruce a huge raise if he'll go back to New York and resume his old job and when he doesn't accept the offer, she enlists the help of Aubrey Plaza. Plaza then flies to Sweden and begins to stalk Bruce in an attempt to get him to go back. Bruce attempts to hire Swedish celebrities as his clients.
Guest stars: Amy Poehler, Aubrey Plaza, Björn Ulvaeus, Björn Ranelid
Carl ÅstrandJosephine Bornebusch, Niclas Carlsson, Greg PoehlerMay 7, 2014 (2014-05-07)August 27, 2014 (online)[25]0.711TBA
A family affair stops Bruce and Emma's plans to move back to the United States. Bengt takes advice from Bruce on how to flirt with a woman. Emma allows her friend Marcus (Gustav Roth) to crash on their couch, only for Bruce to later discover he's an ex-boyfriend of hers.
Guest star: Malin Åkerman[26]
"Separate Lives"
Carl ÅstrandPeter Arrhenius, Niclas Carlsson, Greg Poehler, Josephine BornebuschMay 14, 2014 (2014-05-14)August 28, 20140.6931.80[27]
Bruce has returned to New York to help Amy Poehler with her financial problems. Emma tries to get her old boyfriend Marcus (Gustav Roth) to move out of her apartment. Wanting to feel young again, Viveka goes out partying with her daughter.
Guest star: Aubrey Plaza, Amy Poehler
Carl ÅstrandNiclas Carlsson, Greg Poehler, Josephine BornebuschMay 14, 2014 (2014-05-14)August 28, 20140.7641.53[27]
Bruce discovers the truth from Aubrey Plaza. Emma and Gustav want to reunite their parents. Bruce goes back to Sweden but encounters problems after landing.
Guest stars: Aubrey Plaza, Amy Poehler

Season 2 (2015)

The second season begins in the winter, six months after Bruce first moved to Sweden, as he prepares to propose to Emma. The season follows their engagement as they deal with relatives, customs, and career transitions along the way.[28] Filming for season two started in January 2015. The season aired Wednesdays in Sweden on TV4 from April 1 to June 3, 2015. It aired in the United States on NBC on Sundays at 8:00pm beginning July 19, 2015.[29]

Season two is a co-production of Syskon, Entertainment One (eOne) Television, TV4, and Jarowskij. It was executive produced by Amy Poehler (Syskon), Greg Poehler (Syskon), Josephine Bornebusch, Iréne Lindblad (Jarowskij), Frederik Arefalk (TV4), Carrie Stein (eOne), Jessica Ericstam (TV4) and Lisa Dahlberg (TV4).[28] Led by Ulf Kvensler, the writing staff also includes Greg Poehler, Peter Arrhenius, and new additions David Sundin and Bente Danielsson. Josephine Bornebusch bowed out of writing duties for season two due to her pregnancy.[30] The season was produced by Johanna Bergenstråhle (Jarowskij). Episode directors for the season include Ulf Kvensler, Steffan Lindberg, and Lisa James Larsson.[28]

Following its cancellation in the United States, the remaining episodes of the second season were streamed online through NBC's website and video on demand on August 5, 2015.[31]

No. in
No. in
TitleA Directed by Written by Swedish air date U.S. air date Swedish viewers
U.S. viewers
"Flash Mob"
Ulf KvenslerGreg PoehlerApril 1, 2015 (2015-04-01)July 19, 20150.7221.37[32]
Bruce asks Birger for permission to marry Emma. The bank's new head of marketing Diane (Neve Campbell) works to change the company's image through social media. Birger and Viveka think it's time for Gustav to move out. Bruce tries to come up with a creative way to propose to Emma and winds up using Gustav's idea, which backfires.
Guest star: Amy Poehler, Neve Campbell
"Searching for Bergman"
Ulf KvenslerUlf KvenslerApril 8, 2015 (2015-04-08)July 19, 20150.6541.13[32]
In an effort to establish himself as "the guy" in Sweden for American celebrities, Bruce helps actor Jason Priestley maneuver Stockholm and locate people who worked with Priestley's hero, director Ingmar Bergman. Emma's struggles to impress her CEO become more difficult when a male co-worker latches onto her proposal and makes it his own. Nancy gets mad when she only learns about Bruce's engagement to Emma through Gustav.
Guest stars: Illeana Douglas, Jason Priestley
Ulf KvenslerDavid SundinApril 15, 2015 (2015-04-15)July 26, 20150.7251.16[33]
Emma brings Bruce on the family skiing trip, while Birger tries his best to preserve its traditions. Gustav looks at an apartment.
Guest stars: Anja Pärson, Illeana Douglas, Rachel Mohlin
"Parental Guidance"
Ulf KvenslerGreg Poehler, Bente DanielssonApril 22, 2015 (2015-04-22)July 26, 20150.6771.12[33]
Bruce's parents come to visit and start making plans for the wedding. Birger and Viveka have yet to secure any offers for their summer house, and it appears Birger may have something to do with that.
Guest stars: Patrick Duffy, Illeana Douglas
155"Jag Älskar Dig"
"American Club"
Steffan LindbergPeter ArrheniusApril 29, 2015 (2015-04-29)August 5, 2015 (online)0.683N/A
Bruce goes out and tries to make some local friends, but misses some clues about the people he meets. Gustav has a plan for how to live for free. Bruce is bothered that Emma doesn't say "I love you" more often.
Guest stars: Paul Simon, Kodjo Akolor
"Swedish Bachelor Party"
Steffan LindbergDavid SundinMay 13, 2015 (2015-05-13)August 5, 2015 (online)0.740N/A
Celebrity American actor Jack Black witnesses a kidnapping. Bruce and Emma get thrown surprise bachelor and bachelorette parties.
Guest stars: Neve Campbell, Jack Black, Paolo Roberto, Kodjo Akolor
177"Mr. Bajskorv"
"Hitting the Wall"
Steffan LindbergUlf KvenslerMay 20, 2015 (2015-05-20)August 5, 2015 (online)0.544N/A
Bruce is recruited as the coach for a youth basketball team, but struggles with the language barrier. As Birger faces the potential loss of his carpentry space, Viveka coaches him in being more assertive. Emma suffers the fallout from her bachelorette party.
Guest star: Neve Campbell
"Drug Deal"
Steffan LindbergUlf KvenslerMay 27, 2015 (2015-05-27)August 5, 2015 (online)0.547N/A
Bruce tries to obtain some marijuana for Amy Poehler during her visit to Sweden. After nearly hitting the wall due to stress, Emma is placed on part-time sick leave, and is required to attend therapy group meetings, through which she tries meditation and stress management techniques. Gustav has to draw up a CV. Emma and Bruce consider the surname they will adopt in marriage.
Guest stars: Amy Poehler, Neve Campbell
"Little Brucie"
Lisa James LarssonBente Danielsson, Greg PoehlerJune 3, 2015 (2015-06-03)August 5, 2015 (online)0.582N/A
Emma is placed on full sick leave, which initially helps with her stress, but leads to conflict with Bruce as their differing worldviews become evident, leading her to question their future together. Aubrey Plaza has returned to Stockholm to apologize and reconcile with Bruce, but Bruce is skeptical about her intentions. Viveka tries to secure a DJ for the wedding.
Guest star: Aubrey Plaza
"Sexy Dancing"
Lisa James LarssonGreg PoehlerJune 3, 2015 (2015-06-03)August 5, 2015 (online)0.579N/A
After watching a viral video online, Emma wants to have the wedding party dance into the church, but a problem arises in rehearsal. Gustav introduces his girlfriend to the family.
Guest stars: Rachel Mohlin, Per Svensson, Amy Poehler, Aubrey Plaza
A.^ ^ The Swedish episode title is listed first, followed by the title used in the U.S. and Canada. The English titles are not necessarily translations of the Swedish ones.


The first season of Welcome to Sweden received positive reviews. On Rotten Tomatoes it has a rating 82%, based on 28 reviews, with an average rating of 6.6/10. The site's critical consensus reads, "Charming and smartly composed, Welcome to Sweden offers fun summer fare from the talented Poehler siblings despite its familiar tropes."[34] On Metacritic the season has a score of 72 out of 100, based on 22 critics, indicating "generally favorable reviews".[35]

Swedish reception controversy

In May 2014, a Swedish TV columnist gave the first season finale of Welcome to Sweden a bad review. In response, Greg Poehler subjected the columnist to on-line harassement, posting demeaning and offensive comments under an assumed name in the comments section. Due to the severity of the abuse, containing what was described as "personal attacks," the on-line news site traced the IP address to what was likely Poehler's own computer. Faced with the evidence, Poehler confessed and apologized.[36][37]

Awards and nominations

Year Award Category Recipients Outcome
2015 Monte-Carlo Television Festival Best International Comedy TV Series Entertainment One, FLX, Syskon Won
Outstanding Actress in a Comedy Series Josephine Bornebusch Nominated
Outstanding Actor in a Comedy Series Greg Poehler Nominated

International broadcast

In Indonesia, the series started on July 21, 2015 at 10:30 pm and can be seen on Star World with Indonesian subtitles. In Australia, the series premiered on The Comedy Channel on July 5, 2015.[38] In the United States, the series aired on NBC and on yes Oh in Israel.


  1. 1 2 Richford, Rhonda (7 April 2014). "MIPTV: TV4 Renews Greg Poehler's Welcome to Sweden". The Hollywood Reporter. Retrieved 2 June 2015.
  2. Hipes, Patrick (July 28, 2015). "Welcome To Sweden Cancelled At NBC". deadline.com. Retrieved 29 July 2015.
  3. Lindborn, Håkan (2014-03-18). "Det här är Bruce i Welcome to Sweden". TV4 (in Swedish). Retrieved 2014-03-22.
  4. Lindborn, Håkan (2014-03-19). "Det här är Emma i Welcome to Sweden". TV4 (in Swedish). Retrieved 2014-03-22.
  5. 1 2 "Welcome to Sweden | About the Show". NBC.com. Archived from the original on 27 December 2014. Retrieved 2 June 2015.
  6. Byttner, Karl-Johan (17 February 2014). "Full fart hos Lunatic Speed". Resumé (in Swedish). Bonnier Business Media. Retrieved 2 June 2015.
  7. "Sweden's TV4 Teams Up with Entertainment One, Syskon and FLX to Commission First-Ever English Speaking Comedy Series Executive Produced by Amy Poehler and Greg Poehler Entitled, "Welcome to Sweden"". Entertainment One. 8 May 2013. Retrieved 2 June 2015.
  8. "I dag startar inspelningarna av TV4:s internationella storsatsning Welcome to Sweden". TV4-Gruppen (in Swedish). TV4. 13 May 2013. Retrieved 1 January 2014.
  9. "NBC acquires new half-hour comedy series Welcome to Sweden from Entertainment One". Cannes: eOne Television. 8 October 2013. Retrieved 2 June 2015.
  10. "NBC Sets Rich Summer Scripted and Alternative Premiere Slate". NBCUniversal Media Village. NBC Entertainment. 26 March 2014. Archived from the original on 26 March 2014.
  11. "The Cömedy Netverk Ventures Åcross de Pond with the Exclusive Cänådiän Premiere of Welcome to Sweden, July 10". Bell Media. 26 June 2014. Retrieved 2 June 2015.
  12. Jesper Börjesson, Josephine Bornebusch (2014-10-11). Bioaktuella Josephine Bornebusch om filmen Hallonbåtsflyktingen - Nyhetsmorgon (TV4) [Josephine Bornebusch on the film Raspberry Boat Refugee - News Morning (TV4)] (in Swedish). Nyhetsmorgon. Event occurs at 6:28. Retrieved 2014-11-24.
  13. Nededog, Jethro (4 August 2014). "NBC Renews Amy and Greg Poehler Comedy Welcome to Sweden". The Wrap. Retrieved 11 June 2015.
  14. Andreeva, Nellie (4 August 2014). "NBC Renews Welcome To Sweden For Second Season". Deadline Hollywood. Retrieved 11 June 2015.
  15. Adams, Erik (5 August 2014). "Welcome To Sweden gets 10 more chances to humiliate Greg Poehler in Scandinavian fashion". The A.V. Club. The Onion. Retrieved 11 June 2015.
  16. "HotTop TV". MMS. Mediamätning i Skandinavien. Retrieved 1 June 2015.
  17. Bibel, Sara (July 11, 2014). "Thursday Final Ratings: 'Big Brother' Adjusted Up; 'Gang Related' Adjusted Down". TV by the Numbers. Retrieved July 12, 2014.
  18. "Synposis Episode 1". TV.nu. Retrieved 2014-03-21.
  19. Bibel, Sara (July 21, 2014). "Thursday Final Ratings: 'Big Brother' Adjusted Up". TV by the Numbers. Retrieved July 21, 2014.
  20. "Synposis Episode 2". TV.nu. Retrieved 2014-03-22.
  21. Kondolojy, Amanda (July 25, 2014). "Thursday Final Ratings: 'NY Med' Adjusted Up; 'Gang Related' Adjusted Down". TV by the Numbers. Retrieved July 26, 2014.
  22. Bibel, Sara (August 1, 2014). "Thursday Final Ratings: 'Big Brother', 'Rookie Blue' & 'NY Med' Adjusted Up". TV by the Numbers. Retrieved August 1, 2014.
  23. Bibel, Sara (August 8, 2014). "Thursday Final Ratings: Final Numbers for 'Big Brother', 'Rookie Blue', 'Welcome to Sweden' & More". TV by the Numbers. Retrieved August 9, 2014.
  24. 1 2 Bibel, Sara (August 22, 2014). "Thursday Final Ratings: 'Rookie Blue' & 'The Quest' Adjusted Down". TV by the Numbers. Retrieved August 24, 2014.
  25. Welcome to Sweden [NBCSweden] (27 August 2014). "We have a BONUS episode that's only available right here: bit.ly/WTSBonus Watch it now before tomorrow's season finale!" (Tweet). Retrieved 27 August 2014 via Twitter.
  26. ""This country sucks the life out of people" - Welcome to Sweden (TV4)". YouTube. 6 May 2014. Retrieved 21 August 2014. Malin Åkerman gästspelar i Greg Poehlers Welcome to Sweden / Malin Akerman guest stars in the upcoming episode of Welcome to Sweden
  27. 1 2 Bibel, Sara (September 2, 2014). "Thursday Final Ratings: 'Big Brother', 'The Quest', 'Welcome to Sweden' & 'World's Wildest Commercials' Adjusted Down". TV by the Numbers. Retrieved September 2, 2014.
  28. 1 2 3 "Welcome to Sweden | About the Show". NBC.com. Retrieved 2 June 2015.
  29. "NBC sets Aug. 5 premiere dates for two new comedies and robust list of reality series as network looks for fifth straight summer win in 18-49". NBCUniversal Media Village. Universal City: NBC Entertainment. 26 March 2015. Retrieved 9 June 2015.
  30. Häglund, Kjell (2 July 2014). "Efter sågningarna – nya manusförfattare ska rädda Welcome to Sweden". TVdags (in Swedish). Retrieved 2 June 2015. Nu görs stora förändringar inför säsong 2 av Welcome to Sweden: Solsidan-rutinerade Ulf Kvensler tar över manusgruppen där nu också David Sundin och Bente Danielsson ingår, och Jarowskij tar över produktionen. FLX lär vara nöjda med att ha kunnat sälja säsong 1 till amerikanska NBC och överlåter med varm hand en omvittnat stökig produktion till sin Solsidan-partner.
  31. "Greg Poehler on Twitter". Retrieved 2015-08-06.
  32. 1 2 Bibel, Sara (July 21, 2015). "Sunday Final Ratings: No Adjustments to 'Celebrity Family Feud', 'Big Brother', 'BattleBots' or 'Welcome to Sweden'". TV by the Numbers. Retrieved July 21, 2015.
  33. 1 2 Kondolojy, Amanda (July 28, 2015). "Sunday Final Ratings: 'Big Brother' Adjusted Up; No Adjustment for 'Celebrity Family Feud' or 'Welcome to Sweden'". TV by the Numbers. Retrieved July 28, 2015.
  34. "Welcome to Sweden: Season 1". Rotten Tomatoes. Retrieved August 23, 2015.
  35. "Welcome to Sweden - Season 1 Reviews". Metacritic. Retrieved August 23, 2015.
  36. http://tvdags.se/artikel/greg-poehler-erkanner-och-ber-tvdags-om-ursakt-for-nathatet
  37. http://www.expressen.se/noje/greg-poehler-erkanner-anonyma-natpahopp
  38. Knox, David (June 22, 2015). "Airdate: Welcome to Sweden". TV Tonight. Retrieved June 22, 2015.
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