Waste Management (album)

Waste Management
Studio album by t.A.T.u.
Released	December 15, 2009 (2009-12-15)
Recorded	2007-2009
Genre	Electronic, dance-pop, pop rock
Length	Standard version: 50:18[1] Transcendent version: 60:05[2]
Language	English Russian (1 track and 2 remixes)
Label	Coqueiro Verde T.A. Misterya Zvuka
Producer	T.A. Music, Billy Steinberg, Josh Alexander, Sergio Galoyan, Boris Renski (executive)
t.A.T.u. chronology
Весёлые Улыбки (2008) Waste Management (2009) Waste Management Remixes (2011)
Singles from Waste Management
"Snowfalls" Released: July 13, 2009 "White Robe" Released: November 10, 2009 "Sparks" Released: April 13, 2010

Waste Management is the third English language (sixth overall) studio album by Russian recording group t.A.T.u. released in the Russian Federation on 15 December 2009 by their own independent record label T.A. Music. Unlike their previous English studio album, it is the group's first studio album not released by Interscope Records due to their departure from the label in 2006. The album was no longer handled by their primary producers and songwriters, which included Martin Kierszenbaum and Trevor Horn. Instead, it was produced by producers including Billy Steinberg, Josh Alexander, Sergio Galoyan and Boris Renski, who served as their executive producer.

Unlike their previous studio albums, Waste Management is exclusively seated in the electronic dance music genres, including musical influences from dance, electronica, techno and eurodance. Upon its release, the album debuted with generally favorable reviews from music critics, who felt the production and musical composition suited the group well and considered it as one of their best release. The album did not do well commercial-wise, only managing to peak in countries including Canada, Mexico, Russia and Taiwan, becoming the group's least successful album to date.

The studio album generated three singles : "Snowfalls", "White Robe" and "Sparks", none of which managed to generate much interest nor appear in any music charts around the world. This was the group's last studio album before they split up in March 2011. Waste Management Remixes was released not long after.

Background and development

When the group announced the release of the lead single of their studio album, Весёлые Улыбки, they stated that the album would be entitled Upravleniye Otbrosami, which translates to "waste management". However, a press release had officially stated that it would be entitled Весёлые Улыбки instead, as it reflected sarcastic comments about the state of the Russian music business made by Volkova and Katina in an interview with Moscow's Time Out Magazine.^[3] Because of the name change, the album was postponed, but was eventually released in October 2008.

In March 2009, the group began production of the studio album. On their Myspace account, the group stated that t.A.T.u would no longer be a "full-time project" as they wanted to focus on their solo careers. Around April 2009, the group revealed their single "Snowfalls", stating that the studio album was still in production.^[4]

According to one of the press releases from the group's website, they said that the album's title "Waste Management" was related to "Happy Smiles", explaining "this album was all about 'Unhappily Unsmiling' in its very essence. To be more precise, it was [Waste Management]".^[5] Member Lena Katina said on her part that it was inspired by Pink Floyd, saying "You should listen to this version of our LP non-stop at least once to feel what we tried to create. We call this version “pinkfloydish” among us”.

She further explained “Pink Floyd was not the only band who did it this way, but we can say it was them who inspired us. [Waste Management] has got all songs bound together by short instrumental interludes composed by our author Evgeniy Matveitsev. This version of the LP is one continuous music trip”.^[5] The group stated that they decided to do this after they visited the "concept of continuity" in their music videos "220" and "Snowfalls", which were fused together.^[5]

In the press release, member Julia Volkova revealed :^[5]

Composition

The musical composition is different from the group's other studio albums. According to Allmusic, the album is influenced by pop rock music. According to the masters released on Discogs, the studio album is influenced by Electronic dance music and features styles of downtempo, synthpop and tech-house.^[6]

All of Waste Management's tracks were re-recorded in English, except "Martian Eyes". English lyrics, translated from Russian by Leonid Aleksandrovsky, go far beyond the original Russian lyrics of the album.^[5]

Release

Waste Management was first released in Australia, then in the United States, Japan, France, Germany, New Zealand, United Kingdom and Mexico on December 1, 2009 by TA Music. The album was later released in Russia in Compact Disc on January 1, 2010 and later released in South America. On September 19, 2011 it was released in Belarus (see track listing below).

Waste Management was also released as a one-track version called the Transcendent Version. This version is one continuous track running (only in the digital release) slightly over an hour. Interludes are placed between each track to make the album sound continuous. The bonus tracks are also included, but without any interludes between them. Lena Katina calls this version "one continuous music trip" and says Pink Floyd was the main influence in the creation of this version.^[7]

The CD format of the transcendent version was available on the tatu.ru website.^[8]

Critical reception

Professional ratings
Review scores
Source	Rating
Allmusic	[9]
Dealnay	(positive)[10]
Rateyourmusic	(favorable)[11]
Sputnikmusic	[12]
TheProphetBlog.net	(positive)[13]

Upon its release, Waste Management received generally positive reviews, though it was not immediately reviewed by mainstream music critics. Mark Fleming from Allmusic gave the album three-and-a-half stars out of five, saying "The provocative and controversial pop duo [t.A.T.u.] deliver a set of sleek electronic dance music [...] vocalists Lena Katina and Julia Volkova take their edgy musical stories to the dancefloor [...]"^[9] The highest rating from Rateyourmusic stated "An extremely ingenious and creative album. A well-produced, well-performed set of songs that really experiment and get deep into grimy, synthy electronic sounds."^[11]

Sputnikmusic's contributor pizzamachine found the album to be the group's best effort to date, rating it three-and-a-half stars out of five and saying "The girls of t.A.T.u have become veterans of this type of danceable, catchy, and fun, electropop rock [...] “Waste Management” is filled with expected synths/keyboards and the occasional auto-tuned vocals - the end result is a consistent and surprisingly solid album".^[12] Bradley Stern from Muumuse gave a favorable remark, describing it as "bittersweet" and stating that he would want to hear more of the album.^[13]

Chart performance

On January 29, 2010, Billboard reported that Waste Management had sold an estimated 1,000 copies ever since its release in the United States.^[14] The album failed to chart on the U.S. Billboard 200, becoming the duo's first studio album to do so.

Worldwide, Waste Management charted poorly, leading it to become the group's least successful album to date. It charted within the top ten in Russia and Mexico as well as moderately in Canada. Its highest position was on the Top 100 Mexico chart, where it debuted at twenty-four, in order to eventually peak at number three on the chart.

Singles

• "Snowfalls", the English version of the song "Снегопады", was released as the digital-only lead single from "Waste Management" on July 13, 2009. The Russian version also served as the fourth single of Весёлые Улыбки. The music video premiered on MTV Baltic and the official t. A.T.u YouTube Channel, MySpace and iLike on July 13, 2009.^[15] The song is available for purchase on AmazonMP3 and iTunes, the latter of which also has the music video for sale.^[16] The video is the same as the one for "Снегопады", dubbed with the English lyrics.
• The second single of the album, "White Robe", was released on November 10, 2009. The song is the English version of "Белый плащик". The song uses the same music video as the original version, but features the group lip-syncing the English lyrics instead. It didn't chart in any important music charts.
• The third single, "Sparks", premiered on MTV Brasil on April 13, 2010. The song is the English version of "220". "Sparks" peaked at no. 1 on MTV Latin America charts and the video clip weekly charts of MTV BRAZIL.

Track listing

Standard edit

1. "White Robe" (V. Kilar, L. Alexandrovski, M. Maxakova, T.A. Music) – 3:16
2. "You and I" (E. Buller, A. Kubiszewski) – 3:16
3. "Sparks" (V. Polienko, L. Alexandrovski) – 3:09
4. "Snowfalls" (Slowman, L. Alexandrovski, K. Salem, T.A. Music) – 3:15
5. "Marsianskie Glaza" (Марсианские Глаза) (Martian Eyes) (S. Galoyan, T.A. Music) – 3:10
6. "Little People" (Slowman, L. Alexandrovski, T.A. Music) – 3:28
7. "Waste Management" (E. Matveidzev) – 2:04
8. "Running Blind" (J. Schramm, L. Reinatz, C. Behrens, S. Martin, R. Schwenger, L. Dissing) – 3:39
9. "Fly on the Wall" (J. Alexander, B. Steinberg) – 3:59
10. "Time of the Moon" (V. Kilar, L. Alexandrovski, T.A. Music) – 3:24
11. "Don't Regret" (V. Kilar, L. Alexandrovski, T.A. Music) – 3:09

Bonus tracks:

12. "Beliy Plaschik (White Robe) (Fly Dream Remix)" – 5:32
13. "Running Blind (Transformer Remix)" – 3:53
14. "Don't Regret (Sniper Remix)" – 4:58

Transcendent version

1. "White Robe" (V. Kilar, L. Alexandrovski, M. Maxakova, T.A. Music) – 3:09
2. "You and I" (E. Buller, A. Kubiszewski) – 4:27
3. "Sparks" (V. Polienko, L. Alexandrovski) – 3:30
4. "Snowfalls" (Slowman, L. Alexandrovski, K. Salem, T.A. Music) – 4:12
5. "Marsianskie Glaza" (Марсианские Глаза) (Martian Eyes)" (S. Galoyan, T.A. Music) – – 4:10
6. "Little People" (Slowman, L. Alexandrovski, T.A. Music) – 4:19
7. "Waste Management" (E. Matveidzev) – 2:49
8. "Running Blind" (J. Schramm, L. Reinatz, C. Behrens, S. Martin, R. Schwenger, L. Dissing) – 4:41
9. "Fly on the Wall" (J. Alexander, B. Steinberg) – 5:09
10. "Time of the Moon" (V. Kilar, L. Alexandrovski, T.A. Music) – 4:36
11. "Don't Regret" (V. Kilar, L. Alexandrovski, T.A. Music) – 4:26
12. "Clock-Work" - 0:11

Bonus Tracks:

13. "Beliy Plaschik (White Robe) (Fly_Dream Remix)" - 5:32
14. "Running Blind (Transformer Remix)" - 3:51
15. "Don't Regret (Sniper Remix)" - 4:57

Most of the tracks are longer than the standard version due to the interludes added to tracks 2-11.

Release history

Charts

See also

• Vesyolye Ulybki / Happy Smiles
• Dangerous and Moving

Notes

• The Russian release of Waste Management is the same as the Latin American one; credits in the booklet are translated into Russian.
• The album included a 24-sided booklet.

References