WZZT

WZZT
City Morrison, Illinois
Broadcast area Rock River Valley
Branding Willie 102.7
Frequency 102.7 MHz
First air date April 10, 1991
Format Country
ERP 6,000 watts
HAAT 100 meters
Class A
Facility ID 37209
Transmitter coordinates 41°50′16.00″N 89°55′29.00″W / 41.8377778°N 89.9247222°W / 41.8377778; -89.9247222
Owner Withers Broadcasting Companies
(Withers Broadcasting Company of Rock River, LLC)
Sister stations WSDR, WSSQ

WZZT (102.7 FM) branded Willie 102.7 is a commercial radio station licensed to Morrison, Illinois, serving primarily Whiteside and Lee counties in the Rock River Valley. Owned by Withers Broadcasting Companies, the station airs a country music format.

History

WZZT launched on April 10, 1991; as of 1992, the station was owned by Whiteside Communications, Inc., and was transmitting at 3,000 watts.[1] In July 1993, it was announced that WZZT and its sister stations WSDR and WSSQ were to be sold to LH&S Communications, a company owned by Larry Sales and Howard Murphy which owned radio properties throughout the state of Illinois.[2][3] In 1998, WSSQ was acquired by the Withers Broadcasting Company.[4] During the late 2000s and early 2010s, WZZT aired coverage of local high school football, including a 2011 playoff run by Newman Central Catholic.[5][6] As of 2011, WZZT was airing a rock music format which also included classic hits.[7]

Current programming

Radio personality Brian Zschiesche is employed by WZZT, as well as sister stations WSDR and WSSQ.[8]

References

  1. "Directory of Radio Stations in the U.S.: Illinois" (PDF), Broadcasting & Cable Market Place 1992 via AmericanRadioHistory.com, R.R. Bowker, A Reed Reference Publishing Company, p. A-110, 1992
  2. Feder, Robert (July 13, 1993). "Sex Talk Matures On 'Private Lives' ". Chicago Sun-Times. Retrieved May 15, 2015 via HighBeam Research. (subscription required (help)). Seith's WSDR-AM and WSSQ-FM in Sterling and WZZT-FM in Morrison will be acquired by LH&S Communications...
  3. "Radio News Network Sold to Missouri Company". Wisconsin State Journal. February 28, 1996. Retrieved May 15, 2015 via HighBeam Research. (subscription required (help)). LH&S Communications, which is owned by Larry Sales and Howard Murphy, purchased WRN in September of 1994. LH&S also owns the Illinois Radio Network and radio stations WSDR, WSSQ and WZZT, which are all in Illinois.
  4. "Broadcasting Pioneer W. Russell Withers, Jr. Passes Away". WDTV.com. Withers Broadcasting Company of West Virginia. January 17, 2014. Archived from the original on March 4, 2016. Retrieved May 15, 2015. Withers Broadcasting Companies key milestones include the existing acquisitions: ... 1998 - WZZT 102.7 FM, Sterling, IL...
  5. Woessner, Dan (November 12, 2009). "Challenge dealt in Cards: Stillman's speed a tall order for Comets". SaukValley.com. Shaw Media. Archived from the original on May 26, 2016. Retrieved May 26, 2016. ... Radio: WZZT-FM (102.7), WLLT-FM (107.7)
  6. Reynolds, Ty (October 27, 2011). "Comets' offense built around big boys". SaukValley.com. Shaw Media. p. 2. Archived from the original on May 26, 2016. Retrieved May 26, 2016. ... Radio: WZZT-FM (102.7)
  7. "WZZT - 102.7 FM". RockRiverRadio.com. WSDR-WSSQ-WZZT Radio. 2011. Archived from the original on September 6, 2011. Retrieved September 1, 2011. The Morning Rock Show... offers a wide variety of rock 'n roll music... Classic Hits are played throughout the day... The Late Night Rock Show... offers a healthy balance of rock 'n roll...
  8. Staff report (April 11, 2015). "Pie auction set to help fight cancer". SaukValley.com. Shaw Media. Archived from the original on May 25, 2016. Retrieved May 15, 2015. Brian Zschiesche from WSDR, WSSQ, and WZZT will host the benefit.
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