WYUU

WYUU
City Safety Harbor, Florida
Broadcast area Tampa, Florida
Branding Maxima FM
Slogan Tu Musica Al Maximo
Frequency 92.5 MHz
First air date April 19, 1982 (as WOOT)
Format Latin Pop
ERP 50,000 watts
HAAT 149 meters
Class C2
Facility ID 18512
Transmitter coordinates 27°50′32″N 82°48′52″W / 27.84222°N 82.81444°W / 27.84222; -82.81444Coordinates: 27°50′32″N 82°48′52″W / 27.84222°N 82.81444°W / 27.84222; -82.81444
Callsign meaning U92 (station's former moniker as an oldies station)
Former callsigns WOOT (4/1982-8/1982)
WXCR (1982-1989)
Owner Beasley Broadcast Group
(Beasley Media Group, LLC)
Sister stations WBRN-FM, WHFS, WLLD, WQYK-FM, WRBQ-FM
Webcast Listen Live
Website Maxima FM

WYUU (92.5 FM) is a radio station broadcasting from Safety Harbor, Florida and serving the Tampa/St. Petersburg, Florida area. The station airs a Latin Pop format branded as "Maxima FM." Owned by Beasley Broadcast Group, its studios are in St. Petersburg while its transmitter is in Seminole.

History

After being issued a construction permit, the station signed on the air in August 1982 as WXCR with a classical music format. In 1989, the station flipped to oldies, branded as "U92." On April 18, 2002, a major change took place at WYUU. Sister station WRBQ-FM (104.7, also known as Q105), which aired a country format at the time, swapped formats with WYUU.[1] This was done at the behest of U92 program director Mason Dixon, who was once a popular personality on Q105 when it was a Top-40 powerhouse throughout the 1980s and wanted to return there (not to mention WRBQ boasts a stronger signal). WYUU thus became a country station and was dubbed "Country 92.5", before rebranding as "Kickass Country, Outlaw Country 92.5." It was a NASCAR Nextel Cup Series radio affiliate and also brought The Cowhead Show (morning drive, 6am-10am) over from WRBQ.

However, Outlaw 92.5 found itself as the third country station in a two country station market when Clear Channel’s WTBT flipped to Country as WFUS on April 14, 2005. With sister station WQYK-FM also playing country in the market, it became obvious to many observers that something had to give, particularly with country stations out of Polk County (97.5 WPCV) and Sarasota (106.5 WCTQ) edging into the fringes of the Tampa/St. Petersburg/Clearwater market. Finally, on August 7, 2005, WYUU flipped to a tropical music format following its broadcast of the Indianapolis Brickyard 400 NASCAR race. After three commercials, an announcement told listeners that a new format had come to the signal: "La Nueva 92.5, The Latin Sound of Tampa Bay." It became the second tropical station of Infinity Broadcasting (now CBS Radio) after WLZL in Washington, D.C./Baltimore, which also signed on the same year.

In October 2008, WYUU was rebranded as Maxima 92.5. With this, WYUU began leaning towards rhythmic hits, but still reported by Mediabase and Nielsen BDS as a tropical station.

On October 2, 2014, CBS Radio announced that it would trade all of their Charlotte and Tampa stations (including WYUU), as well as WIP in Philadelphia, to the Beasley Broadcast Group in exchange for 5 stations located in Miami and Philadelphia.[2] The swap was completed on December 1, 2014.[3]

In 2015, WYUU added some English Pop music into their playlist, making them a Rhythmic-leaning Latin Pop station.

References

  1. ↑ http://www.americanradiohistory.com/Archive-RandR/2000s/2002/RR-2002-04-19.pdf
  2. ↑ CBS And Beasley Swap Philadelphia/Miami For Charlotte/Tampa from Radio Insight (October 2, 2014)
  3. ↑ Venta, Lance (December 1, 2014). "CBS Beasley Deal Closes". RadioInsight. Retrieved December 1, 2014.
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