WSWT

WSWT
City Peoria, Illinois
Broadcast area Peoria, Illinois
Branding Mix 106.9
Frequency 106.9 MHz
First air date 1964 (as WIRL-FM)
Format Adult Contemporary
Christmas music (Nov.-Dec.)
Audience share 11.0 (Sp'08, R&R[1])
ERP 50,000 watts
HAAT 146 meters (479 ft)
Class B
Facility ID 13041
Transmitter coordinates 40°43′22.1″N 89°30′40.3″W / 40.722806°N 89.511194°W / 40.722806; -89.511194Coordinates: 40°43′22.1″N 89°30′40.3″W / 40.722806°N 89.511194°W / 40.722806; -89.511194 (NAD83)
Callsign meaning SWeeT (previous nickname/format)[2]
Former callsigns WUHN (1971–?)[3][4]
WIVC (1966–1971)[5]
WIRL-FM (1964–1966)
Owner Alpha Media
(Alpha Media Licensee LLC)
Sister stations WIRL (traditional and current); WMBD, WPBG, WNGY, and WXCL (current)
Webcast Listen Live
Website mix1069.com

WSWT, branded as "Mix 106.9", is a radio station broadcasting an Adult Contemporary format. It is licensed to Peoria, Illinois in the Peoria radio market. The station is currently owned by Alpha Media.[6][7] Mornings are hosted by Randy Rundle and Stacy Campbell.

History

For many years WSWT was a beautiful music station using the "W-Sweet" slogan. Walter Thurman was a longtime announcer at the station. Beginning in the 1980s the station gradually evolved into a soft adult contemporary station and then to the adult contemporary station that is the format today. On weekends, the station devoted most of its schedule to '80s music for more than two full decades until its rebrand to "Mix 106.9" on December 26, 2014.

References

  1. ↑ "Peoria Market Ratings". Radio & Records.
  2. ↑ "Call Letter Origins". Radio History on the Web.
  3. ↑ C, Mike (2009-07-14). "Constant Rotation, the fifth part.". The Skull & Pumpkin Public House. Blogger. The Peoria Plague, a remarkably dark and effective alien/zombie plague drama from WUHN 106.9 Peoria IL, broadcast in 1971 or '72. There's no hard date for it (the station became WUHN in '71, but some say the production wasn't done during its first year).
  4. ↑ White, Tim (2002-11-24). "#56". 1290 WIRL Guestbook. Retrieved 2010-10-11.
  5. ↑ Henry (2002-10-01). "#50". 1290 WIRL Guestbook. Retrieved 2010-10-11.
  6. ↑ "WSWT Facility Record". United States Federal Communications Commission, audio division.
  7. ↑ "WSWT Station Information Profile". Arbitron.
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