WNOW-FM

For the New York radio station that used these call letters, see WBMP (FM).
WNOW-FM
City Speedway, Indiana
Broadcast area Indianapolis, Indiana
Branding RadioNOW 100.9
Slogan The Sound Of NOW!
Frequency 100.9 MHz (also on HD Radio)
Translator(s) 102.9 W275BD (Greenfield, relays HD2)
First air date May 28, 1967 (as WNON-FM)[1]
Format Top 40 (CHR)
HD2: Classic hip hop "Boom 102.9"
ERP 6,000 watts
HAAT 100 meters
Class A
Facility ID 6420
Transmitter coordinates 39°48′1.0″N 86°4′39.0″W / 39.800278°N 86.077500°W / 39.800278; -86.077500
Callsign meaning NOW
Former callsigns WNON-FM (1967-1985)
WBCI (1985-1990)
WIRE (1990-1998)
WYJZ (1998-2007)
WNOU (2007-2014)
Owner Radio One
(Radio One of Indiana, LLC)
Sister stations WHHH, WTLC, WTLC-FM
Webcast WNOW-FM Webstream
WNOW-HD2 Webstream
Website radionowindy.com
boomindy.com (HD2)

WNOW-FM is a top 40 (CHR) formatted broadcast radio station licensed to Speedway, Indiana, serving the Indianapolis Metro area. WNOW is owned and operated by Radio One alongside sister stations WTLC-AM-FM, WHHH and TV station WDNI-CD. All four stations and TV outlet share studios on Meridian Street in downtown Indianapolis and its transmitter tower is on the city's east side.

WNOW-FM features The Kyle and Rachel Show with Kyle and Rachel from 5:30am to 10:00am.

Specialty programming includes the Friday Vibe and the Saturday Vibe with various house DJ's including DJ Orion, DJ Cool Hand Lex, and DJ Indiana Jones.

WNOW-FM is licensed to broadcast in the HD Radio (hybrid) format.[2][3]

History

Smooth Jazz 100.9

Prior to October 2007, the 100.9 frequency was home to WYJZ, a smooth jazz format that began broadcasting on June 15, 1998.[4]

RadioNow 100.9

On October 8, 2007, at Noon, the "RadioNow" format was dropped from the 93.1 frequency (then owned by Emmis Communications) when it switched to Christmas music in advance of picking up the talk format from sister WIBC, which in turn was moving from AM 1070 to clear a spot for sports radio WFNI in December 2007.

Two days later, on October 10, at 4:30 PM, after playing "Anthem For a New America" by Jeff Lorber, WYJZ dropped its smooth jazz format and picked up the contemporary hit radio format of WNOU after stunting for a half-hour with a loop of an announcer saying "RadioNOW, now at 100.9". Radio One purchased the intellectual property of WNOU including its "RadioNOW" branding, format and logo, which were all installed on 100.9 FM. Radio One management claimed that they would offer the displaced staffers of the original WNOU the first chance of joining the station's lineup, and would use the same imaging as the former Radio Now. The first song played on "RadioNOW 100.9" was "Bartender" by T-Pain.

On October 31, 2007, WYJZ picked up the WNOU call sign, completing the "move" of "Radio Now" to 100.9.

By 2009, when Cumulus Media's WRWM picked up the contemporary hit radio format, WNOU started to lean more rhythmic as it forced sister station WHHH to move from rhythmic to urban. The rhythmic lean was reduced when WRWM switched to hot adult contemporary. WRWM has since reformatted to a Classic Hip Hop station (now a Rhythmic AC) and no longer is in direct competition with WNOW.

On June 30, 2014, WNOU changed its call letters to WNOW-FM, after the previous station carrying those call letters (now WBMP) dropped the call sign.[5]

References

  1. ↑ WNOW-FM - The Indiana Radio Archive
  2. ↑ http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/sta_det.pl?Facility_id=6420
  3. ↑ http://hdradio.com/station_guides/widget.php?id=41 HD Radio Guide for Indianapolis
  4. ↑ http://www.americanradiohistory.com/Archive-RandR/1990s/1998/RR-1998-06-19.pdf
  5. ↑ "WNOW-FM Call Sign History". United States Federal Communications Commission, audio division.
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