WLLC-LP

WLLC-LP

Nashville, Tennessee United States
Branding	Univision Nashville UniMás Nashville (DT2) Bounce TV Nashville (DT3)
Slogan	Nashville's Only Spanish Station!
Channels	Analog: 42 (UHF) Digital: 41 (UHF) Virtual: 42 (UHF)
Subchannels	42.1 Univision 42.2 UniMás 42.3 Bounce TV 42.4 Heartland
Affiliations	Univision (2014–present)
Owner	JKB Associates, Inc.
First air date	November 7, 1996
Former callsigns	W59AW (1996–1997) W52CT (1997–2004) W42CR (2004–2005)
Former channel number(s)	59 (1996–1997) 52 (1996–2004)
Former affiliations	DT1: America One (1996–2004) TeleFutura (2004–2013) DT4: Biz Television (2016)
Transmitter power	25 kW
Height	96 m (315 ft)
Class	TX
Facility ID	41793
Transmitter coordinates	36°09′56.00″N 86°46′46.00″W / 36.1655556°N 86.7794444°W / 36.1655556; -86.7794444
Website	bouncetvnashville.com watchheartlandtv.com

WLLC-LP is a digital low power television station in Nashville, Tennessee, broadcast locally on analog channel 42 and digital channel 41.

History

The station signed on the air with the call sign W59AW on Channel 59 in 1996. It carried programming from America One 24 hours a day.^[1] The station only stayed on Channel 59 for a year until 1997, when it then moved to Channel 52 and changed its call sign to W52CT.

In 2004, it moved to its current channel position of Channel 42 and changed its call sign to W42CR. The station also dropped the America One affiliation and became an affiliate of the new Spanish network TeleFutura.^[2] The station changed its call sign again that same year to the current WLLC-LP.

WLLC launched a Third digital subchannel on 42.3 affiliated with Bounce TV, the first 24/7 digital multi-cast broadcast network created exclusively for African Americans.^[3] TeleFutura was rebranded as UniMás. From 2005 to 2013, the station was branded as TeleFutura 42, and after TeleFutura was rebranded to UniMás, then identified itself as UniMás Nashville.

WLLC affiliated with Univision (which is a sister network to UniMás) on its main channel of 42.1, therefore programming from UniMás moved to WLLC's second subchannel of 42.2, and programming from Bounce TV moved to a new subchannel of 42.3.^[4]

On Tuesday, July 5, 2016, WLLC-LP added Biz Television to a new subchannel of 42.4, Biz Television will be relocated to 42.5.at a later ateHeartland was added as channel 42.4 on November 1, 2016, therefore making WLLC-LP the new Flagship Station for Heartland.^[5] WSMV-TV previously served as the Flagship Station for Heartland from 2012 (When it made its return as a reincarnation of The Nashville Network) until November 1, 2016, when WSMV replaced Heartland with Escape on its 4.2 subchannel.

Digital television

Digital channels

News operation

WLLC previously carried daily 90-second news updates. The news updates were produced by WTVF and were anchored by Eva Melo. It was the only Spanish-language newscast in Nashville, a market consisting of about 4% Spanish-speaking viewers, a fast-growing audience in the Middle Tennessee area. As of 2011 WTVF no longer produces news updates for WLLC.

In 2014, WLLC General Manager Dave Carter said the station had plans to include local news-related programming, but would be at least 2015 before a traditional newscast would be offered.^[7]

Availability

WLLC is also available on cable. WLLC's Main Channel (Which carries the Univision Affiliation) is available on AT&T U-verse on Channel 42 & in High-definition on Channel 3002. That is the only channel from WLLC that the AT&T U-verse Cable System carries.^[8] Also, All three of WLLC's Channels are available on Comcast/Xfinity, with Univision on Channels 99 & 613, UniMás on Channels 248 & 612, and Bounce TV on Channel 235.^[9]

In April 2016 Google Fiber launched WLLC's Univision; Unimas and Bounce TV on its system.

WLLC is not available on any of the other cable providers in the Middle Tennessee.

References

External links

• Query the FCC's TV station database for WLLC-LP