Buffalo, New York
United States
Branding WIVB 4 (general)
News 4 (newscasts)
Slogan We're 4 Buffalo (general)
Western New York's News Leader (newscasts)
Channels Digital: 39 (UHF)
Virtual: 4 (PSIP)
Subchannels 4.1 CBS
Affiliations CBS (1949–present)
Owner Media General
(sale to Nexstar Broadcasting Group pending)
(WIVB Broadcasting, LLC)
First air date May 14, 1948 (1948-05-14)
Call letters' meaning We're IV (4) Buffalo (former analog channel number and current PSIP number)
Sister station(s) WNLO
Former callsigns WBEN-TV (1948–1977)
Former channel number(s) 4 (VHF analog, 1948–2009)
Former affiliations NBC (1948–1954; secondary from 1949)
ABC (secondary, 1948–1956)
DuMont (secondary, 1948–1955)
Transmitter power 790 kW
Height 417 m
Facility ID 7780
Transmitter coordinates 42°39′33″N 78°37′33.7″W / 42.65917°N 78.626028°W / 42.65917; -78.626028
Licensing authority FCC
Public license information: Profile
Website wivb.com

WIVB-TV, channel 4, is a CBS-affiliated television station located in Buffalo, New York, USA. The station is owned by Media General, as part of a duopoly with CW affiliate WNLO (channel 23). The two stations share studios on Elmwood Avenue in North Buffalo, and WIVB-TV's transmitter is located in Colden, New York.


An early WBEN-TV identification card.

The station first signed on the air on May 14, 1948 as WBEN-TV.[1] It is Buffalo's first television station, and is the fifth-oldest station in New York state. The station was originally owned by the Butler family, along with the Buffalo Evening News and WBEN radio (930 AM and 106.5 FM, now WTSS at 102.5). Its radio sister had been one of CBS Radio's first 16 affiliates when that network premiered in 1928, but by that point had switched networks to NBC Blue. Accordingly, channel 4 originally signed on as an NBC television affiliate, and with it aired The Howdy Doody Show, a show hosted by local native Bob Smith, who had spent the past few years at WBEN radio before departing for national television. WBEN-TV picked up CBS programming in January 1949,[2] and has remained with that network ever since.

As the only station in Buffalo for its first several years, channel 4 also carried secondary affiliations with ABC and DuMont. It lost NBC when WGR-TV (channel 2, now WGRZ) signed on in August 1954, and ABC to WGR-TV when NBC moved its programs to newly purchased WBUF-TV (channel 17, now WNED-TV) in 1956. WBEN-TV continued to share DuMont programming with WGR-TV until 1956 when that network ceased operations. It operated from studios on the 18th floor of the Statler Hotel until 1960, when it moved to its current facilities on Elmwood Avenue. That studio had originally been built for WBUF-TV, which had gone dark in 1958, two months prior to the sign-on of present-day ABC affiliate WKBW-TV (channel 7).

One early show running from the late-1940s until 1970 was Meet the Millers, a weekday afternoon series featuring Bill and Mildred Miller providing cooking and household tips. Two educational local shows aimed toward children were the hour-long Fun to Learn consisting of 15-minute segments which taught various subjects including the language of Spanish at 5 p.m. weekdays and the half-hour Your Museum of Science, which featured the curator of the Buffalo Museum of Science on Saturday mornings. Another staple throughout the 1950s and early-1960s was a short visit to the North Pole with Santa Claus and Forgetful the Elf. This was a daily show that aired only during December and was sponsored by Hengerer's Department Store. On September 23, 1977, the then-newly-renamed WIVB took over production of the public-access cable television program Disco Step by Step.

When the Federal Communications Commission (FCC) disallowed same market co-ownership of newspapers and broadcast licenses in the early 1970s, the combination of the Buffalo Evening News and WBEN-AM-FM-TV was grandfathered under the new rule. However, the 1974 death of Katherine Butler (longtime owner and publisher of the Evening News) led to the placement of the Evening News' properties in a blind trust (since Butler left no heirs). This trust company then sold the newspaper to its current owner, Berkshire Hathaway in 1977. This sale brought an end to 101 years of Butler family ownership of the Evening News. With the loss of the WBEN stations' grandfathered protection, Berkshire Hathaway opted to keep the newspaper and sell off the broadcasting properties. WBEN-TV was sold to newspaper publisher Robert Howard of Oceanside, California for $25.5 million. The new owner changed channel 4's callsign to WIVB, which stands for "We're IV (4) Buffalo", on November 1, 1977.[3] The WBEN callsign remains on 930 AM, which along with its FM sister station had been sold to Larry Levite's Algonquin Broadcasting (both of those stations are currently owned by Entercom Communications). WIVB added the -TV suffix to its legal call sign in 1981. Channel 4 was then sold to King World Productions (at that time a separate entity from both Viacom and CBS) in 1988.

WIVB-TV nearly dropped its CBS affiliation and became an NBC affiliate in 1994, when King World put itself up for sale (NBC parent company General Electric's announced purchase of the company never materialized). After attempts by Westinghouse Broadcasting (whose parent company would later purchase CBS) and New World Communications (to make the station a Fox affiliate) to purchase the station fell through, WIVB-TV was sold to LIN TV Corporation (which would later take the name LIN Media) in 1995; King World is now owned by CBS Corporation and has since been absorbed into CBS Television Distribution. The new owner renewed the station's CBS affiliation through a long-term contract; it was renewed in 2014, along with most of the rest of the contracts for LIN's CBS affiliates, and will expire at an unknown date.[4] At the time of the aborted NBC purchase, WIVB-TV's viewership was in a strong second place in the local ratings, while NBC's existing affiliate WGRZ-TV was in third place, although not as distant as it had been throughout much of the 1980s and early 1990s. Both stations have since passed then-first-place WKBW-TV.

WIVB-TV did gain the local rights to the National Football League's Buffalo Bills from WGRZ-TV in 1998, when the American Football Conference package moved to CBS. WGRZ-TV had aired most Bills games since 1965. Van Miller, channel 4's longtime sports director, was the Bills' play-by-play announcer from 1960 to 2003, except for a brief time in the 1970s when WKBW radio was the flagship. However, beginning in 2014 with the introduction of "cross-flex" scheduling (and with it the end of determining broadcast rights by conference), the NFL started arbitrarily moving most Bills games to WUTV, the local Fox affiliate.[5]

In 2000, LIN bought the station then known as WNEQ-TV, the market's secondary PBS member station. On January 23, 2001, WNEQ-TV was relaunched as independent station WNLO; that station became a UPN affiliate in 2002. The previous UPN stations, WNGS/WONS, later switched to the Retro Television Network and were eventually sold to the Daystar Television Network (Daystar has since sold WNGS, which today serves as Buffalo's MeTV and This TV affiliate under new call letters WBBZ-TV). In September 2006, WNLO became Buffalo's CW affiliate. On May 18, 2007, LIN announced that it was exploring strategic alternatives that could have resulted in the sale of the company; such a sale would not materialize until March 21, 2014, when it announced a merger with Media General.[6] The merger was completed on December 19, bringing WIVB-TV and WNLO under common ownership with ABC affiliate WTEN and the same management as Fox affiliate WXXA-TV in Albany;[7] because Media General is part-owned by Warren Buffett, the merger also brings WIVB back under co-ownership with The Buffalo News, as Buffett's Berkshire Hathaway owns that newspaper, and the newspaper-television cross-ownership ban has since been lifted. The two entities remain operated separately.

Digital television

Digital channel

Channel Video Aspect PSIP Short Name Programming[8]
4.1 1080i 16:9 WIVB-HD Main WIVB-TV programming / CBS

Analog-to-digital conversion

WIVB-TV discontinued regular programming on its analog signal, over VHF channel 4, at 9 a.m. on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 39.[9] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 4. It is one of several Buffalo area stations seen in the southern portion of the Canadian province of Ontario, including Toronto, which is the station's largest target audience. On April 30, 2009, Shaw Broadcast Services and Shaw Direct stopped transmitting the WIVB-TV signal, replacing it with CBS-owned WWJ-TV in Detroit.[10] WIVB-TV also served as the default CBS station for portions of Steuben County, New York, due to the absence of a local affiliate in the Elmira market; this lasted until 2009 when Elmira ABC affiliate WENY-TV launched a third digital subchannel (on DT2) that is affiliated with CBS.


WIVB-TV currently airs no local non-news programming, except for the public affairs program By the People, which has been a staple of its programming on Sunday mornings at 6 a.m. for many decades. Syndicated programming includes Rachael Ray, The Dr. Oz Show, Wheel of Fortune and Jeopardy! (the last two of which were acquired in 2012 after having spent most of their runs on WKBW).

Under LIN ownership, WIVB (and LIN's other CBS affiliates in markets where the company owned a station duopoly) did not broadcast CBS This Morning Saturday nor (in most cases) the weekend editions of the CBS Evening News, broadcasting extended hour-long local evening newscasts on Saturdays and Sundays instead. Sister station WNLO aired the weekend editions of the CBS Evening News but, unlike most LIN duopoly stations in this scenario, did not carry CBS This Morning Saturday as it is committed to The CW's Saturday morning block (currently One Magnificent Morning). As an exception, if CBS sports programming ran into the 6:30 half-hour on weekends, local news would air from 6–7 on WNLO, and the abbreviated network newscast, if any, might air on WIVB-TV.

In fall 2015, WIVB, now under Media General ownership, began to consistently carry both CBS This Morning Saturday and the weekend editions of the CBS Evening News.

On the numerous occasions that CBS' coverage of the men's final of tennis's US Open was pushed back from Sunday to Monday afternoon (and occasionally other sports coverage held over to weekdays), WIVB-TV delegated this coverage to WNLO in order to air its regular local and syndicated programming. If necessary due to the length of the match, WIVB-TV simulcasted coverage during the usual CBS Evening News timeslot and took over coverage fully once WNLO began airing CW programming at 8:00 p.m. The station did carry the final in full in 2013, when it was scheduled for Monday instead of Sunday from the outset. This arrangement ended in 2015 when ESPN became the exclusive carrier of the tournament.

Cable disputes

WIVB-TV has had significant contract disputes with both of the major cable television providers in the station's coverage area, Time Warner Cable (which covers most of Western New York) and Atlantic Broadband (which covers much of its Northern Pennsylvania area as well as the rest of the Western New York region). In both cases, WIVB-TV demanded a rights fee of 25 cents per month per subscriber (in addition to another 25 cents for sister station WNLO) and refused to allow the carriers the right to carry the signal. The agreement with Time Warner expired on October 2, 2008.[11] WIVB-TV and WNLO were taken off Time Warner Cable at 12:30 a.m. on October 3 and were replaced with CBS College Sports Network and HBO Family respectively when an agreement between LIN Television and Time Warner Cable could not be reached. According to the station, LIN Television and Time Warner Cable were still trying to work on a deal even after the channels were dropped. Time Warner Cable stated negotiations broke off at the time of the shutoff.

After that, WIVB-TV openly advocated for Time Warner Cable customers to switch to Dish Network. Time Warner Cable, in turn, gave away free antennas and struck a deal with the Buffalo Bills Radio Network to simulcast the audio of the games on cable channel 4. Buffalo Bills games and some CBS programs were restored in Niagara County through Toronto-based CTV station CFTO-TV (and in other parts of the region through WROC-TV and WSEE-TV). In Erie, Cattaraugus, Allegany, and western Steuben counties, WIVB-TV continues to (in addition to block its signal) enforce its syndication exclusivity on Bills games preventing them from being brought in from another market. An agreement was reached between LIN TV and Time Warner Cable on October 29 allowing WIVB-TV and WNLO to return to Time Warner channel lineups. The deal, the financial terms of which were not made available, was to expire on May 31, 2013.[12]

There was no agreement or negotiation with Atlantic Broadband, but that company continued to retransmit WIVB-TV without permission through 2008.[13] Atlantic Broadband announced it would discontinue carrying WIVB-TV in favor of WSEE-TV on January 1, 2009 and were apparently making no effort to negotiate a new deal.[14] However, due to this date falling on a holiday, WIVB-TV granted a 30-day extension at the end of which was an agreement that allowed WIVB-TV to continue to be carried uninterrupted.[15] The agreement, originally set to expire in January 2012, was presumably renewed, as the channel remains available on that company's providers. WNLO was not included in the agreement, and CW service is now provided in these areas by WSEE-DT2.

On March 4, 2011, LIN Media pulled WIVB-TV and WNLO from Dish Network (the same service WIVB-TV and WNLO explicitly advised viewers to change to during the Time Warner Cable dispute) due to the expiration of the existing retransmission consent agreement; the blackout lasted nine days.[16]

News operation

WIVB-TV presently broadcasts 37 hours of locally produced newscasts each week (with six hours on weekdays, and 3½ hours each on Saturdays and Sundays). In addition, the station produces an additional 16 hours of newscasts weekly for WNLO (with three hours on weekdays, and a half-hour each on Saturdays and Sundays). This totals 53 hours of newscasts on a weekly basis between the two stations; in regards to the number of hours devoted to news programming, it is the highest local newscast output among all broadcast television stations in the Buffalo market (in contrast, WGRZ produces 34½ hours and WKBW-TV produces 24½ hours of newscasts each week).

Appropriately for a station with roots in a newspaper, WIVB-TV has a strong news tradition. WBEN-TV was the early news leader in Buffalo until approximately 1972, when (briefly) WGR-TV and then (more long-term) WKBW-TV overtook it. Channel 4 then spent most of the next 30 years as a solid, if usually distant, runner-up to WKBW-TV, well ahead of market laggard WGR-TV (later WGRZ). However, it was a major beneficiary of various changes (including WKBW-TV changing hands to a smaller company, aging of its news team, and general programming mistakes) at WKBW-TV in the mid-1990s. Most notably, it snagged local rights to The Oprah Winfrey Show from WKBW-TV in 1995.[17] By 2000, after the retirement of WKBW-TV's longtime anchorman Irv Weinstein and weather anchor Tom Jolls – the last of the traditional "Irv, Rick and Tom" team at channel 7 – and Nielsen's adoption of market metering in Buffalo at the same time, WIVB-TV had taken over the number-one spot for the first time in over a quarter century. It remained number one for the next decade until a series of budget cuts, a retransmission consent dispute with Time Warner Cable,[12] and the slow response to replace departing news anchors pushed most of its newscasts to second, behind WGRZ, who has since also come under ownership of a major national media company. By 2013, WIVB-TV, despite producing the most hours of news content, had the smallest news staff of any of the three stations in the market, after WKBW-TV went on a hiring spree to boost its staff.

WIVB has long been considered to favor older viewers, even dating back to the 1970s when its rivals were promoting flashier, more sensational approaches to the news; the station frequently places significant emphasis on its weather operation. Don Paul spent nearly 30 years as WIVB's chief meteorologist, retiring in 2016. The station's current chief meteorologist is Todd Santos, a former personality on The Weather Channel and NBC Weather Plus; another prominent meteorologist on the staff is Mike Cejka, who has been with WIVB since 1983. The station has also typically differed in its approach to hiring meteorologists in that most of them are not from Western New York (whereas WKBW and WGRZ hired mostly local personalities); Cejka and Santos both hailed originally from New England, and the only Western New York native in the department is Paul's replacement, Niagara County native Kaylee Wendt.

The news operation at WIVB-TV has historically favored a straight newscast, as opposed to the more activist approach of WGRZ (WIVB-TV highlighted this in an advertising campaign in the mid-2000s, when it used the slogan "today's news and tomorrow's weather" and asserted that it "doesn't take sides," a reference to WGRZ's use of the "On Your Side" slogan).

This station debuted a weekday morning newscast on September 19, 1994, known as Wake Up!. It was the second local broadcast in the market after WKBW-TV's Good Morning Western New York, which launched in 1987. Unlike the WKBW-TV broadcast, which was (and remains) a weekday-only program, Wake Up! has aired seven days a week from its inception, with a two-hour version (originally only one hour from 1994 to January 2013) airing on Saturdays and Sundays. (The weekend edition was originally co-anchored by Chuck Gurney, the first openly gay television personality in the Buffalo market.)[18] During the mid-1990s, WIVB-TV used the 24 Hour News Source format, which had previously been used earlier in the decade on WGRZ-TV. In March 2001, WIVB-TV began airing a nightly 10 p.m. newscast on WNLO known as The 10 O'Clock News. During the week, this program competes with WGRZ-TV's prime time newscast that currently airs on Fox Broadcasting Company affiliate WUTV (and previously ran on WPXJ-TV and WNYO-TV); WNLO has led the ratings race at 10 p.m. ever since the program's debut.

Starting on February 2, 2009, WNLO began airing a two-hour extension of WIVB-TV's weekday morning newscast. It has since cut the extended morning show by an hour to make room for a partially brokered local talk show. It also rebroadcasts WIVB-TV's weekend morning newscast and may air the hour-long weekend 6 p.m. newscasts which normally air on WIVB-TV, if CBS Sports programming runs over into the timeslot.

WIVB-TV began broadcasting its newscasts in true high definition on February 1, 2012.[19] It was the last of the television stations in the Buffalo market to upgrade its news programming to HD; WKBW-TV had done so in 2011, and WGRZ aired some HD content as early as February 2010.[20] The 10 p.m. newscast on WNLO was included in the upgrade.

From approximately 1995 until the end of 2009, WIVB-TV built and operated a large network of over eighty AWS/WeatherBug weather stations (under the name "Neighborhood WeatherNet"), mostly located at local schools. WIVB-TV's involvement in the Neighborhood WeatherNet was discontinued at the beginning of 2010, though the stations, now under WeatherBug's control, remain operational. WIVB-TV also previously operated a local Doppler radar in the 1990s and early 2000s (known as "4 × 4 Warn Doppler" because it factored in stations in Rochester, Syracuse and Cleveland), but shut it down in the early 2000s in favor of using data from the nearby National Weather Service Doppler Radar in Cheektowaga.

WIVB-TV ended its separate sports segments in March 2015 and integrated sports reports into the regular newscasts.[21] A one-hour afternoon newscast was added in the 4 p.m. weekday time slot in early 2016.

Accolades and honors

A WIVB-TV truck driving through the streets of the 2012 St. Patrick's Day parade in Buffalo, New York.

For most of the time since 2000, WIVB-TV has been the most-watched news station in Western New York (according to Nielsen) after rival WKBW-TV's long winning streak ended. The station regularly scores ratings wins for every newscast it airs from morning to night. It has become so dominant in the market that it at one time garnered the highest television ratings for a local newscast in the entire nation, according to advertisements run by the station, an honor regained in February 2008. As of late, rival WGRZ, which has also had strong ratings in the area has begun to challenge WIVB-TV's dominance, specifically in the weeknight 5 and 5:30 newscasts according to Nielsen's May 2007 sweeps data.

This station reclaimed the top position in the November 2007 sweeps although still in a statistical tie with WGRZ, and as of May 2009, is now solidly back in first place. All three stations in the Buffalo market have been, at various times in their history, among the highest-rated stations in the country and they continue to be fiercely competitive. The cable coverage disputes in October 2008 threatened WIVB-TV's high standing, pushing the station to a distant third, but with the official November sweeps out and the disputes resolved, WIVB-TV regained the lead. The end of The Oprah Winfrey Show in 2010, which traditionally has given a strong lead-in to WIVB-TV's newscasts, were expected to mark the end of WIVB-TV's lead in the ratings. Ratings for its replacement for the 2011–12 and 2012–13 seasons, Anderson, had initially been very poor, to the point where despite being placed in an earlier time slot, it had caused harm to both the show airing immediately after it (The Dr. Oz Show) and the evening newscasts, which are currently firmly in second place, halfway between new market leader WGRZ (which has The Ellen DeGeneres Show as a lead-in to its evening newscast) and third-place WKBW-TV (which had The Doctors as its lead-in).[22] By the start of the 2012 season, the ratings for both Anderson and the WIVB-TV newscasts had recovered.[23]

The station and its staff have won several Emmy awards including one in 1999.

Notable current on-air staff

Notable former staff


  1. "WBEN-TV, seventh for NBC, opened." Broadcasting – Telecasting, May 24, 1948, pg. 104.
  2. "WBEN-TV to CBS; makes 29 for network." Broadcasting – Telecasting, January 17, 1949, pg. 59.
  3. http://www.buffalohistoryworks.com/broadcasters/hist_main.asp
  4. Callan, James (August 28, 2014). "CBS Renews Affiliation Deal for 12 Lin Media TV Stations". Bloomberg.
  5. Pergament, Alan (October 1, 2014). "NFL cross flex policy involving Bills is costing Ch.4 big time at a bad time." The Buffalo News. Retrieved October 1, 2014.
  6. Fink, James (March 21, 2014). WIVB, WNLO part of $1.6B TV deal. Business First. Retrieved March 21, 2014.
  7. Media General Completes Merger With LIN Media, Press Release, Media General, Retrieved 19 December 2014
  8. RabbitEars TV Query for WIVB
  9. "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved 2012-03-24.
  10. http://www.shawbroadcast.ca/docs/bulletins/2009_03_05_Termination_of_buffalo_foxdetroit_shawppv7and8.pdf
  11. http://buffalo.bizjournals.com/buffalo/stories/2008/09/15/daily3.html. Missing or empty |title= (help)
  12. 1 2 Pergament, Alan (May 23, 2013). Ch. 4, TWC in money dispute again. The Buffalo News. Retrieved May 23, 2013.
  13. Atlantic Broadband Customers. WIVB-TV press release. December 19, 2007.
  14. Holliday, Anne. WIVB Being Pulled from Bradford Lineup. WESB. December 22, 2008.
  15. Channel 4 still on board for Bradford and Salamanca, N.Y. Bradford Era. January 31, 2009.
  16. http://www.wivb.com/dpp/news/business/DISH-may-drop-WIVB-and-WNLO?ts=1298942768
  17. Pergament, Alan (May 26, 2011). Oprah exits, impact to be felt at Ch. 4. Retrieved May 26, 2011.
  18. http://www.buffalonews.com/columns/alan-pergament/ed-drantch-finds-a-new-home-at-channel-7-the-station-known-for-his-kind-of-reporting-20141102
  19. http://talkintv.buffalonews.com/2015/03/10/ch-4-new-game-plan-dropping-traditional-6-p-m-sportscast/
  20. Pergament, Alan (September 15, 2011) Beard Dropping Midday News; Ch. 2 News on Early Roll. Still Talkin' TV. Retrieved September 15, 2011.
  21. Pergament (September 11, 2012). Couric's show has an uphill climb on channel 7. Retrieved September 11, 2012.
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