WCOO

WCOO
City Kiawah Island, South Carolina
Broadcast area Charleston, South Carolina
Branding "The Bridge At 105.5"
Slogan The Sound of Charleston
Frequency 105.5 MHz
First air date December 7, 1969
Format Adult album alternative
ERP 50,000 watts
HAAT 133 meters
Class C2
Facility ID 50729
Transmitter coordinates 32°39′57.00″N 80°3′11.00″W / 32.6658333°N 80.0530556°W / 32.6658333; -80.0530556
Callsign meaning W COOl (previous format)
Former callsigns WNST (11/10/1995-12/28/1998)
WJYQ (10/05/1987-11/10/1995)
WMXQ (08/27/1985-10/05/1987)
WLVW (12/08/1982-08/27/1985)[1]
Owner L.M. Communications II of South Carolina, Inc.
Sister stations WYBB
Webcast Listen Live
Website 1055thebridge.com

WCOO (105.5 FM) is a radio station broadcasting an adult album alternative format. Licensed to Kiawah Island, South Carolina, USA, it serves the Charleston, South Carolina area. The station is currently owned by L.M. Communications II of South Carolina, Inc.. The station's studios are located in Charleston due west of downtown (west of the Ashley River) and the transmitter site is on Johns Island.

History

Originally, this station was licensed to Moncks Corner, South Carolina and broadcast at 3,000 watts. Eventually, the station got a power boost and changed its frequency to 105.3.

In the late 90s, WNST "New Star" played hot adult contemporary music.

In December 1998, WCOO switched from adult contemporary to rhythmic oldies, becoming "Cool 105.3". Soon, WCOO made big ratings gains at the expense of WXLY.[2] WXLY recovered but WCOO continued to improve.[3]

In January 2004, WCOO changed to its current format.

References

  1. "Call Sign History". Retrieved 2010-07-08.
  2. Lipman, Lisa (1999-05-20). "'Howard Stern' makes a ratings leap". Post and Courier. Retrieved 2010-07-08.
  3. Lipman, Lisa (1999-08-19). "Z93, Oldies 102.5 top ratings". Post and Courier. Retrieved 2010-07-08.
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