WCIB

Broadcast area Cape Cod
Branding Cool 102
Slogan "Classic Hits, Cool 102."
Format Classic Hits
ERP 12,000 watts horizontal
11,340 watts vertical
HAAT 145 meters
Class B1
Facility ID 2683
Callsign meaning Cape and Islands Broadcasting (original owners of station)
Owner iHeartMedia, Inc.
(AMFM Radio Licenses, LLC)
Sister stations WCOD, WXTK, WEII
Webcast Listen Live (via iHeartRadio)
Website cool102.com

WCIB (101.9 FM), known as "Cool 102", is a classic hits radio station licensed to Falmouth, Massachusetts, playing music from the 1960s through the 1980s. It is owned by iHeartMedia, Inc..

History

WCIB's transmission tower in Falmouth

The WCIB call letters stand for Cape and Islands Broadcasting, the original company that signed the station on in August 1970.

For several years, WCIB programmed a Top-40 format. But by late 1974, after losing the top-40 battle to WCOD-FM, the station switched to an "Adult Gold" format. The station was later home to an Adult Contemporary format known as "Lite 102 WCIB", owned by Boston radio personality Larry Justice. After a short stint as "Country Thunder 101", the station was rebranded by its new owner, Al Makkay, as Cool 102, which quickly established itself as the market's ratings leader. Makkay Broadcasting sold WCIB, with its sister stations WRZE and WCOD-FM, to Qantum Communications in 2003 for $32M.

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WCIB, to Clear Channel Communications (now known as iHeartMedia) for WALK AM-FM in Patchogue, New York as part of the sale of the WALK stations to Connoisseur Media.[1] The transaction was consummated on September 9, 2014.

Signal reduction and coverage change

On August 6, 2014, Clear Channel filed a contingent application with WCIB, WBWL and WWBB in an effort to eliminate the directional pattern of WBWL in nearby Boston. The application called for the reduction of WCIB's signal from a full 50,000 watts down to 13,000 watts with a directional null towards Boston.[2] The application was approved on October 6, 2014, and the facility was put on the air December 9, 2014.[3] In August 2015, WCIB reduced their power to 12,000 watts to become a B1 (25,000 watt equivalent) radio station.[4]

References


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