WBXH-CD

WBXH-CD
Baton Rouge, Louisiana United States

City	Baton Rouge
Branding	"MyBRTV" (general) 9 News This Morning - The BIG Xtra Hour (7:00 a.m. morning newscast)
Slogan	Where X Marks the Spot
Channels	Digital: 39 (UHF) Virtual: 39 (PSIP)
Subchannels	39.1 MyNetworkTV 39.2 Grit 39.3 Escape
Affiliations	MyNetworkTV (2006–present)
Owner	Raycom Media (WAFB License Subsidiary, LLC)
First air date	1995 (1995)
Call letters' meaning	The BoX is Hot! (former slogan based on affiliation)
Sister station(s)	WAFB
Former channel number(s)	Analog: 46 (UHF, 1995–2002)
Former affiliations	The Box (1995–2001) MTV2 (2001–2003) UPN (2003–2006)
Transmitter power	150 kW 5.57 kW (WAFB-DT4)
Height	510 m 511 m (WAFB-DT4)
Facility ID	51806 589 (WAFB-DT4)
Transmitter coordinates	30°36′50″N 91°14′2″W / 30.61389°N 91.23389°W / 30.61389; -91.23389 30°26′35.6″N 91°10′55″W / 30.443222°N 91.18194°W / 30.443222; -91.18194 (WAFB-DT4)
Licensing authority	FCC
Public license information:	Profile CDBS
Website	www.wbxh.tv

WBXH-CD is the Class A MyNetworkTV-affiliated television station for Baton Rouge, Louisiana. It broadcasts a digital signal on UHF channel 39 from a transmitter southwest of Arlington. Owned by Raycom Media, the station is sister to CBS affiliate WAFB. The two stations share studios on Government Street in downtown Baton Rouge. The station is seen via satellite through Dish Network and on cable through AT&T U-verse and Cox Communications.

History

WBXH began broadcasting in 1995 and was owned by the Box LP Group who owned low-power affiliates of The Box music channel across the United States. In 2001, it became an affiliate of MTV2. The station operated on UHF channel 46 until WAFB signed-on its digital signal on the same channel in 2002. This led WBXH to change channels to 39. It was purchased by Raycom Media in 2003 and became a UPN affiliate. WBXH was the third and final station in Baton Rouge to be affiliated with the network, as UPN was originally programmed on WBTR from 1995-1999 and then on KZUP from 1999-2003. It showcased itself as "UPN the Block" and used a duo known as "Rider and the Fish" to promote programming and various locales around Baton Rouge.^[1] On January 24, 2006, TimeWarner (which was the owner of The WB at that time) and CBS Corporation (which purchased UPN at the start of 2006) announced that their The WB and UPN networks would be shutting down and that those two companies would combine their resources to create a new television service. The newly combined network would be called The CW. The letters would represent the first initial of its respective corporate parents.

On February 22, News Corporation announced that it would start up another new network called MyNetworkTV. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming independent. It was also created to compete against The CW. On March 7, WBXH was announced as an affiliate of MyNetworkTV along with two other Raycom Media-owned stations. Until the September 5 launch of the new network, the UPN branding on WBXH was removed which resulted in the station becoming one of a few non-Fox owned-and-operated UPN stations to do so. In the interim, the station called itself "WBXH the Block."

WBXH's second logo as a MyNetworkTV affiliate, used from 2008-2012.

Since becoming a MyNetworkTV affiliate, the station branded itself as "My BR TV," and in 2010, it began identifying itself as "channel 16," as the station is viewed on Cox Cable channel 16 in the Baton Rouge area. In other idents, the station identifies itself by its digital channel: 9.4. In September 2012, the station de-emphasized its MyNetworkTV affiliation by rebranding itself as "WBXH Channel 16: Where X marks the spot" and the newscast as "9 News Extra" after being `called "My 9 News at 9."

On December 17, 2014, the station was licensed for digital operation and changed its call sign to WBXH-CD. On August 1, 2015, the station added Grit and Escape as subchannels; they are also available on Cox Cable channels 128 and 129 in the Baton Rouge market.

Digital television

Digital channels

The station's digital signal is multiplexed:

Channel	Video	Aspect	PSIP Short Name	Programming^[2]
39.1	1080i	16:9	WBXH	MyNetworkTV
39.2	480i	4:3	Grit	Grit
39.3	480i	4:3	Escape	Escape

Programming

Syndicated programming on WBXH includes Right This Minute, TMZ on TV, and Friends.

Newscasts

On January 8, 2007, WAFB began producing a half-hour weeknight 9 p.m. newscast on WBXH under the title "My 9 News at 9". WAFB's weekday morning newscast is also rebroadcast on this station. The station also airs a live Saturday morning newscast, which is currently the only WAFB-produced newscast airing on WBXH-CA on weekends. On March 3, 2008, WAFB became the first in Baton Rouge and the third in Louisiana to broadcast their local news in high definition; the newscasts on WBXH were included in the upgrade. The 9 p.m. newscast was later renamed "9 News X-Tra" after WBXH de-emphasized its MyNetworkTV affiliation in 2012.

In November 2013, WBXH canceled its 9:00 p.m. newscast, replacing it with reruns of WAFB's popular program, "Sportsline". The station continued airing a unique newscast called "The Six30", which aired at 6:30 p.m. on weeknights. The newscast was hosted by Steve Caparotta and Greg Meriwether and was geared toward the young adult audience. In August 2014, "The Six30" was canceled. Starting September 8, 2014, WBXH premiered a new news program: "9 News This Morning — The Big Xtra Hour", which is a continuation of WAFB's "9 News This Morning".^[3] The program airs from 7:00-8:00 a.m. while WAFB airs "CBS This Morning", and it features Graham Ulkins, Johnny Ahysen and Diane Deaton with more emphasis on covering weather and traffic around the Greater Baton Rouge area. WBXH does not air any primetime newscast. It also simulcasts the 6:00 a.m. hour of WAFB's "9 News This Morning" from its main channel.

References

↑ http://www.wafb.com/story/2339588/the-fishs-bio
↑ RabbitEars TV Query for WBXH-CD
↑ http://changingnewscasts.wordpress.com/2014/09/03/wbxh-still-have-live-news-with-700-a-m-newscast/ The Changing Newscasts Blog, September 3rd, 2014.

External links

WBXH.tv - Official WBXH-TV Website
WAFB.com - Official WAFB-TV Website
Query the FCC's TV station database for WBXH

Television stations in Eastern Acadiana and the Florida Parishes, including Baton Rouge and Morgan City

Reception may vary by location and some stations may only be viewable with cable television

Local stations	WBRZ-TV (2.1 ABC, 2.2 News2 Louisiana, 2.3 WX) KJUN-CD (7.1 Ind.) WAFB (9.1 CBS, 9.2 Bounce TV, WBXH-CD 9.4 MNTV) KPBN-LD (11.1 Pursuit Channel) KZUP-CD (19.1 Independent) WBRL-CD (21.1 CW) KWBJ-CD (22.1 Youtoo) WSTY-LD (23.1 The Family Channel) WLPB (27.1 PBS/LPB, 27.2 LPB/PBS, 27.3 Create) WLFT-CD (30.1 Religious/MeTV, 30.2 MeTV, 30.3 GetTV, 30.4 AntTV soon) WVLA-TV (33.1 NBC, 33.2 Laff) WBXH-CD (39.1 MNTV, 39.2 Grit, 39.3 Escape) KBTR-CD (41.1 Independent/This TV) KGLA-DT (42.1 TMD) WGMB-TV (44.1 Fox, 44.2 The CW) W48DW-D (48.1 Daystar) KLWB (TV) (50.1 MeTV, 50.2 H&I→ KDCG-CD)

Cable channels	Metro 21 Cox 4 Catholic Life

Adjacent locals	Lafayette KATC (3.1 ABC, 3.2 The CW, 3.3 Grit) KLFY (10.1 CBS, 10.2 GetTV, 10.3 Ion Television) KADN (15.1 Fox, 15.2 NBC → KLAF-LD, 15.3 MNTV) KDCG-CD (22.1 Heroes & Icons) KLPB (24.1 PBS/LPB, 24.2 PBS Kids/Encore, 24.3 Create) KXKW-LD (32.1 ASN, 32.2 AntTV) KLAF-LD (46.1 NBC) KLWB (50.1 MeTV, 50.2 Heroes & Icons→ KDCG-CD) New Orleans WWL (4.1 CBS, 4.2 Justice, 4.3 Decades) WDSU (6.1 NBC, 6.2 MeTV) WVUE (8.1 Fox, 8.2 Grit) WYES (12.1 PBS, 12.2 PBS Kids/World), 12.3 Create) WHNO (20.1 LeSEA, 20.2 WeatherNation TV, 20.3 Cozi TV) WGNO (26.1 ABC, 26.2 Antenna TV, 26.3 Escape) WLAE (32.1 Public Ind., 32.2 MHz Worldview, 32.3 CatholicTV, 32.4 V-me) WNOL (38.1 CW, 38.2 This TV, 38.3 Comet) KGLA (42.1 TMD) WPXL (49.1 Ion, 49.2 Qubo, 49.3 Ion Life, 49.4 Ion Shop, 49.5 QVC, 49.6 HSN) WUPL (54.1 MNTV, 54.2 MundoMax) Alexandria KALB (5.1 NBC, 5.2 CBS, 5.3 The CW) WNTZ (48.1 Fox/MNTV, 48.2 Bounce TV, 48.3 Escape, 48.4 Laff) Jackson, Mississippi WLBT (3.1 NBC, 3.2 Bounce TV, 3.3 Escape) WJTV (12.1 CBS, 12.2 The CW, 12.3 Ion Television) WMAU (17.1/17.2 PBS/MPB, 17.3 Create, 17.4 MPB Music Radio)

Defunct	KHMA 11 (Houma, Ind.) WCBZ 7 (The Family Channel)

MyNetworkTV Network Affiliates in the state of Louisiana

KADN 15.3 (Lafayette) K19JB-D (Lake Charles) WBXH-CD 39 (Baton Rouge) KMCT 39 (West Monroe) KSHV 45 (Shreveport) K47DW 47/K61GO 61/K51FO 52¹ (Alexandria/Hicks/Leesville) WUPL 54 (Slidell) ¹Stations are repeaters of WNTZ-TV Natchez, MS

See also ABC CBS CW Fox Ion MyNetworkTV NBC PBS Other stations in Louisiana

Raycom Media

ABC Network Affiliates	KAIT^NBC KLTV KSWO KXXV / KRHD-CD KTRE WLOX^CBS WTVM

CBS Network Affiliates	KAUZ¹ KFDA KFVS KGMB KOLD KSLA WAFB WBTV WCSC WOIO WTOC WTOL

The CW Affiliates	KAUZ-DT2¹ KVHP-DT2¹ KWES-DT2 / KWAB-DT2 WQWQ/KFVS-DT2/WQTV WUPV¹

Fox Network Affiliates	KMSB¹ KNIN¹ KVHP¹ KYOU¹ WBRC WDBD¹ WDFX WFLX¹ WFXG WPGX WSFX¹ WTNZ WUPW¹ WVUE¹ WXIX WXTX¹

MyNetworkTV Affiliates	KFVE / KGMD / KGMV^{1, SP} KTTU¹ WBXH WLOO¹ WUAB

NBC Network Affiliates	KCBD KHNL / KHBC / KOGG KPLC KWES / KWAB WAFF WALB^ABC WAVE WDAM^ABC WECT WFIE WIS WLBT WMBF WMC WSFA WWBT

Telemundo affiliates	KEYU KLTV-DT3 KSCM-LP KSWO-DT2 KTLE-LP KTRE-DT2

Radio stations	KEYU-FM KTXC

Other Assets	Raycom Sports (ACC Network) Bounce Media^P Katz Broadcasting^P

Acquisitions	Drewry Communications The Liberty Corporation Lincoln Financial Media

¹ Raycom operates these stations through SSA. ^SP Raycom operates through a SSA. Sale pending FCC approval. ² Raycom has partial ownership stake in these companies.

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