Citizen Change
Citizen Change is a political service group, founded by musician P. Diddy, and backed by Mary J. Blige, Mariah Carey and 50 Cent. The stated aim was to get young people to vote. The campaign's message, promoted on t-shirts and other things, is "Vote or Die!" As of 2006, the Citizen Change organization has not been disbanded, though it is inactive.[1]
In pop culture
Many American television shows (most notably South Park and The Daily Show with Jon Stewart) have parodied this campaign as laughably hyperbolic, unnecessarily violent, and its ironic presentation of a false choice. In a South Park episode entitled "Douche and Turd", P. Diddy and his associates chase Stan Marsh around with weapons and literally threaten to kill him if he doesn't vote. In 2012, the "Vote or Die!" t-shirt concept was resurrected for the Democratic National Convention in the form of parody "Vote Obama" t-shirts.