Vogue Tyre

Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury tires, wheels, and car accessories.^[3] The company was founded in 1914 in Chicago, Illinois by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman^[4] until his death in March 1996.^[5] Vogue Tyre invented the whitewall and patented the gold stripe in the 1960s for additional style.^[6][7][7] Vogue Tyre has been providing custom high-end luxury tires for the last 100 years.

Over the decades, Vogue Tyre has provided custom built tires to professional sports players and movie celebrities like Garry Cooper, Marion Davies, Mervyn LeRoy, Dolores del Río, Paul Whiteman, Kid Rock and more recently Snoop Dogg.^[8]

History

Early history: 1913–1960

Harry Hower, a chauffeur in the Chicago area in the early 1900s, got into the tire business and proposed an idea about the whitewall to the Woodbury family. By 1918, the Woodbury’s and Harry were in business and the Vogue Tyre Company was born. Over the decades, celebrities and notable people have used Vogue Tyre products on their vehicles with Vogue whitewall tires.^[1]

In 1928, Mr. Lloyd Dodson contracted with Vogue Tyre owners Harry Hower and Margaret Woodbury to begin selling their distinctive whitewall tires.^[7] When the Great Depression hit in 1929, he turned to the local entertainment industry to sell upscale tires to the movie stars. In 1942, he bought Vogue Tyre and remained its chairman until his death.^[5] A selection of these products and list of notable customers are displayed below:

• 
  1913 American Underslung featured all white tires during its era
• 
  Paul Whiteman (1890 – 1967), his L29 and Vogue tires^[9]
• 
  Early 50's tires with Vogue tires
• 
  Early whitewall tire
• 
  Narrow gold stripe performance tire from the 1960s

Expansion: 1960 to present

Vogue Twin Tread Gold Stripe tire 1994

Mr. Lloyd Dodson started his tire business in 1923 and became the exclusive distributor of Vogue Tyres for the western United States. He bought the Chicago-based company during World War II and remained active in the business until his death. He remained active as Chairman of the board of directors for the last ten years of his life.^[10]

Recent history

- Vogue Tyre acquires some assets of E&G Classics to create E&G Corporation LLC, a new company. This combination positions both companies for substantial growth.^[11]

- Vogue Tyre and Rubber is giving back to its loyal customers and dealers with its “Signature Sales Event.” The fall promotion offers consumers a rebate of $50 with the purchase of a set of four Vogue Signature Tyres.^[12]

- Macklemore and Ryan Lewis shoot their "White wall" music video in Vogue Tyre warehouse and explicitly mention the company in the song.^[13][14]

- Snoop shows his 1967 Fleetwood Cadillac “Snoopdeville” on 16-inch Dayton 100-spoke wire wheels and Vogue tires.^[8]

Timeline

• 1914 — Harry Hower founded Vogue Tyre^[15]
• 1918 - 1919 — Harry Hower and the Woodburry family create a new tire design called the Whitewall.^[15][16]
• 1926 — Vogue expands to the West Coast and Dodson Limited becomes distributor in Los Angeles.^[15]
• 1930 — The great depression - Motion pictures stars adopt Vogue Tyres and the only ones that can afford it. Dusenberg owners become primary clients.^[15]
• 1938 — Vogue Tyres and Goodyear pair up. Just after its acquisition by Goodyear, Kelly-Springfield Tire Company accepted Mr. Hower's offer and got involved in the production of Vogue Tyres.^[15]
• 1942 (December) — Dodson Limited owned by Mr. Loyd Dodson acquires Vogues Tyre.^[10][15]
• 1945 - 1965 — Vogue Gold Streak and V.S.S. tires are recognized by Rod and Custom magazine as tires of choice in streets and trucks.^[15]
• 1965 - 1970 — Vogue introduces the Twin Air Preserver Gold Streak Tyre and the Gold Puncture Control Pad.^[15]
• 1970 - 1975 — Vogue introduces the Wide Track Glass Belt and later the Brougham Gauntlet custom built super steel safety safe tires.^[15]
• 1975 - 1980 — Kevlar (a.k.a. Aramyd) is invented by Dupont is integrated into Vogue Radials.^[15]
• 1992 — Vogue introduces the custom built Twin Tread Touring Tyre.^[15]
• 2000 — Vogue introduces CBR IX with its distinctive sidewall design.^[15]

Awards and recognition

• "Consumer digest best buy for passenger car tires" awards in 1993,1994,1995, and 1996^[17]
• Lloyd Dodson was inducted into the Tire Industry Hall of Fame in 1990.^[18]

See also

• Tire manufacturing
• Whitewall tire
• List of tire companies

References

Further reading

• Norbye, Jan (November 1972). "The truth about studded tires". Popular Science 201(5): 76–77. Retrieved 29 January 2013.
• "ABC News: Aged Tires Sold as 'New' by Big Retailers". Abcnews.go.com. Retrieved 2010-10-23.
• Sawyers, Harry. "One Day Project: Kid's Backyard Tire Swing". Popular Mechanics.
• T. E. Baker (2003). Evaluation of the Use of Scrap Tires in Transportation Related Applications in the State of Washington.
• Sullivan, Kate (6 April 2013). "This Day in History: Ford offers whitewall option". Hemmings.
• Flory, J. Kelly (2008). American cars, 1946-1959: every model, year by year. McFarland. p. 12. ISBN 978-0-7864-3229-5.

External links

Look up tire or tyre in Wiktionary, the free dictionary.

• National Highway Traffic Safety Adm "Tire Safety" Brochure
• U.S. Government tire rating and maintenance site.
• Vogue Tyre & Rubber Company Homepage
• Official Vogue Tyre & Rubber Company Facebook Page
• Official Vogue Tyre & Facebook Page
• Official Vogue Tyre & Rubber Company Twitter Page