Medialaan
Medialaan is a Flemish company in Belgium, best known as parent company of the first Flemish commercial television station: VTM. Medialaan was founded in 1987 as Vlaamse Televisie Maatschappij by nine Flemish newspaper and magazine publishers, each with an 11.1% share, Perexma, Roularta, TVV, IUM, Almaspar, De Vlijt, Hoste, Concentra, and Drukkerij Het Volk. Several TV and radio sister stations, generally targeting a more specific segment of the Flemish audience (such as youth), have been added. Since 1998, De Persgroep and the Roularta Media Group each have a 50% share of the company. On 31 May 1999 the name was changed to Vlaamse Media Maatschappij (VMMa) (English: Flemish Media Company), and in February 2014 the name was again changed to Medialaan (meaning 'media lane'), reflecting the street in Vilvoorde on which it is located.[1]
It's the main competitor of the Flemish public broadcaster VRT; their rivalry even has a nickname 'Mediaoorlog', and it supposed suspension Pax media. Woestijnvis, which incorporated the former Flemish SBS-stations, is a more distant third, other stations are minor.
Television channels
- VTM - The oldest and most popular TV station of the Medialaan. Used for mainstream series and programs.
- Q2 (formerly 2BE and Kanaal2) - The station is used mainly for trying out own work, and imported series and movies.
- Vitaya - Lifestyle TV station.
- CAZ - TV station targeting men with mainly movies and American series.
- VTMKZOOM - TV station for the kids.
- Kadet - TV station for boys.
- JIM (2001-2015) - Youngster and music TV station.
Radio stations
References
- ↑ Farewell VMMa at HLN.be. Retrieved 06/02/2014.