V. La Rosa and Sons Macaroni Company

V. La Rosa and Sons Macaroni Company
La Rosa brand logo
Industry	Food Manufacturing
Founded	1914
Founder	Vincenzo La Rosa
Headquarters	Warminster, United States
Products	Pasta

V. La Rosa and Sons Macaroni Company was founded in 1914 by Vincenzo La Rosa, a Sicilian immigrant.^[1]^[2] Starting in the United States as a butcher, Vincenzo noticed an increased demand for macaroni during World War I, so he started making it in the back of his shop in the Williamsburg neighborhood of Brooklyn, New York. The company opened a pasta factory at 473 Kent Avenue in Brooklyn. The company eventually became one of the largest regional brands in the United States producing over 40 varieties of pasta with plants in Warminster, Pennsylvania and Milwaukee, Wisconsin. American Italian Pasta Company eventually acquired the La Rosa brand.

Vincenzo La Rosa was considered an innovator in the development of the packaged foods industry in the United States as he was an early pioneer in food packaging and distribution. Prior to V. La Rosa, pasta was distributed in bulk throughout the neighborhoods of New York. V. La Rosa introduced packaged pasta into these markets.

Notes

↑ Natham, Joan. La Rosa International Pasta Cookbook (New York: Dorison House Publishers, Inc., 1977), p. 5.
↑ Guilds' committee for Federal Writers' Publications, Inc. The Italians of New York (1938), p. 183.

External links

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Pasta

List of pasta List of pasta dishes

Types	Acini di pepe Agnolotti Alphabet pasta Anelli Anellini Bigoli Bucatini Calamarata Campanelle Cannelloni Capellini Casarecce Casoncelli Casunziei Cavatappi Cavatelli Cencioni Conchiglie Corzetti Croxetti Ditalini Fagottini Farfalle Fettuccine Fiori Foglie d'ulivo Fregula Fusi Fusilli Garganelli Gemelli Lanterne Lasagne Lasagnette Linguettine Linguine Macaroni Mafalde Mafaldine Mezzelune Occhi di Lupo Orecchiette Orzo Pappardelle Passatelli Pastina Penne Pici Pillus Pizzoccheri Radiatori Ravioli Rigatoni Rotelle Rotini Sacchettoni Sagnarelli Scialatelli Spaghetti Stringozzi Strozzapreti Tagliatelle Taglierini Testaroli Tortellini Tortelli Tortelloni Trenette Tripoline Troccoli Trofie Vermicelli

Cooking methods	Al dente Al forno

Italian producers	Barilla Group Buitoni De Cecco Divella La Molisana Rana Voiello

American producers	National Pasta Association A. Zerega's Sons, Inc. C.F. Mueller Company Demaco New World Pasta American Italian Pasta Company V. La Rosa and Sons Macaroni Company

See also	Pasta processing

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