Toronto Fashion Week

A model walks down the runway at LG Fashion Week in 2010

Toronto Fashion Week, (also known as World MasterCard Fashion Week, WMCFW, and formerly known as LG Fashion Week) was a semi-annual fashion week held in Toronto, Ontario, Canada. It occurred during the month of March, to showcase fall and winter collections, and again, during the month of October, to showcase spring and summer collections. It was the largest fashion week held in Canada and the second largest fashion week in North America, after New York City. The fashion week was founded by the Fashion Design Council of Canada, which is currently operated by Toronto entrepreneur Robin Kay.[1][2][3] Due to its semi-regular name changes, which occur as a result of rotating title sponsorships, the fashion week can most easily be recognized as simply, "Toronto Fashion Week".

Sponsorship

Toronto Fashion Week was previously entitled "LG Fashion Week", while it was title sponsored by LG for three consecutive years.[4] In March 2012, MasterCard took over as the title sponsor of the event.[5][6] The fashion week was also sponsored by Beauty by L’Oreal Paris in past years.

Change of ownership

On August 8, 2012, it was reported that Robin Kay and the Fashion Design Council of Canada sold the Toronto Fashion Week brand to IMG World, which is the same organization responsible for operating New York City's fashion week.[7][8][9]

Demise of Toronto Fashion Week

In July 2016, IMG announced the cancellation of Toronto Fashion Week due to lack of funding.[10][11]

See also

References

External links

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