Tokopedia
 | |
| Type of business | Private |
|---|---|
Type of site | E-commerce |
| Available in | Multilingual |
| Founded | February 6, 2009 |
| Headquarters | Jakarta, Indonesia |
| Area served | Indonesia |
| Founder(s) |
William Tanuwijaya Leontinus Alpha Edison |
| Key people |
William Tanuwijaya (Co-founder, CEO) Leontinus Alpha Edison (Co-founder, COO) |
| Industry | Internet |
| Products | electronic commerce, Tokopedia Gold Merchant, Tokopedia TopAds |
| Services | Online shopping |
| Slogan(s) | "Shaping better Indonesia through Internet" |
| Website |
Tokopedia |
| Alexa rank |
 311 (November 2016)[1] |
| Registration | Registration required to sell |
Launched in 2009, Tokopedia is now one of Indonesia’s biggest online marketplace. Tokopedia provides a customer to customer (C2C) retail by providing a platform for individual entrepreneurs and small/medium businesses to open online stores. Tokopedia has been offering basic transactional features for free from launch until at least the end of 2015.
History
PT Tokopedia was founded by William Tanuwijaya and Leontinus Alpha Edison on February 6, 2009. The company manages Tokopedia.com, which was publicly launched on August 17.
Investments
PT Tokopedia received initial seed funding from PT Indonusa Dwitama in 2009 for IDR 2.5 billion. In the following years, Tokopedia attracted capital injections from global venture capitals including East Ventures (2010), CyberAgent Ventures (2011), NetPrice (2012), and SoftBank Ventures Korea (2013). In October 2014, Tokopedia managed to make history as the first technology company in Southeast Asia to receive a US$100 million investment (around IDR 1.2 trillion) from Sequoia Capital and SoftBank Internet and Media Inc (SIMI).[2] In April 2016, Tokopedia has raised another $147 million in its latest financial round[3]
Awards
PT Tokopedia was awarded as Marketeers of the Year 2014 for e-commerce sector at the Markplus Conference 2015 which held by Markplus Inc. on December 11, 2014.[4]
Transactions
As of April 2015, Tokopedia.com claims to have more than 4.9 million active product listings, facilitating sales of more than 5 million products every month.[5]
Payment System
Tokopedia.com uses escrow as the payment system. In this case, Tokopedia.com act as the third party which mediate transactions between sellers and buyers in order to minimize online fraud. Until early 2015, there are 5 payment methods that can be used for transaction in Tokopedia.com, including Tokopedia Balance (Saldo Tokopedia), bank transfer, and instant payments methods such as Mandiri ClickPay, Mandiri E-Cash, and BCA KlikPay. In the end of 2015, Tokopedia has 11 million transactions.
Brand Ambassador
On November 12, 2014, Tokopedia.com officially announced Chelsea Islan as its brand ambassador.[6]
On October 21, 2015, Tokopedia confirmed that Isyana Sarasvati replaced Islan as their new brand ambassador.[7]
References
- ↑ "Tokopedia.com Site Info". Alexa Internet. Retrieved November 7, 2016.
- ↑ Mac, Ryan (2014-10-22). "SoftBank And Sequoia Capital Make First Investment In Indonesia With $100 Million Into Tokopedia". Forbes. Retrieved 2015-04-08.
- ↑ Wee, Willis (2016-04-08). "Indonesian marketplace Tokopedia raises $147m". TechInAsia. Retrieved 2016-04-08.
- ↑ Siregar, Dian Ihsan (2014-12-11). "Inilah 18 Orang Peraih Marketing Champion 2014". MetroTV News. Retrieved 2015-04-08.
- ↑ Cosseboom, Leighton (2015-04-04). "Indonesia's 15 best-funded tech ventures". Tech In Asia. Retrieved 2015-04-08.
- ↑ "Tokopedia wants to initiate RI version of Silicon Valley". Jakarta Post. 2014-11-12. Retrieved 2016-02-21.
- ↑ "Isyana Sarasvati Bangga Jadi Brand Ambassador Baru Tokopedia". Tokopedia. 2015-10-21. Retrieved 2016-02-21.