Timeline of Pinterest

This is a timeline of Pinterest, an Internet service that serves as a "visual discovery tool", as well as the eponymous company.

Big picture

Time period Development summary More details
August 2008 – December 2009 Conception The product is conceived by Ben Silbermann, Evan Sharp, and Paul Sciarra as part of Cold Brew Labs.
January 2010 – early 2012 Product build-out, userbase growth, policy tuning Pinterest grows steadily, raises a few rounds of money, releases mobile apps, and makes policy changes to better accommodate concerns surrounding copyright, opt-out and not reusing user content.
Early 2012 onward Large funding rounds and aggressive acquisitions Pinterest raises multiple large rounds of funding at steadily rising valuations ($100 million Series C at $1.5 billion valuation, $200 million Series D at $2.5 billion valuation, $225 million Series E at $3.8 billion valuation, $200 million Series F at $5 billion valuation, and $553 million Series G at $11 billion valuation) and also aggressively acquires companies.
April 2014 onward Search and monetization focus Pinterest begins honing in on its focus as a search-based guided discovery platform. It also begins experimenting with monetization, beginning with Promoted Pins, and improves support for businesses using Pinterest by launching an analytics dashboard.
June 2015 onward In-app commerce Pinterest partners with Shopify and retailers to launch Buyable Pins, special types of pins that people can use to make purchases within Pinterest itself. Although Buyable Pins do not cost the seller money, Pinterest clarifies that sellers may choose to promote Buyable Pins just as they can promote other pins.

Full timeline

Year Month and date Event type Details
2008 August Company Paul Sciarra quits his job at New York venture capital firm Radius Capital, and Ben Silbermann quits his job at Google, and the two together found Cold Brew Labs.[1][2]
2009 early year Product Cold Brew Labs receives institutional funding from FirstMark Capital for Tote, an app in the iPhone app store that they would eventually abandon in favor of developing Pinterest.[1]
2009 November, December Product Pinterest is conceptualized by co-founders Ben Silbermann, Evan Sharp, and Paul Sciarra.[1][2]
2010 (date unclear, reported in some sources as January 1) Funding Pinterest completes an angel round of funding, with investors FirstMark Capital, Jeremy Stoppelman, Jack Abraham, Michael Birch, Scott Belsky, Shana Fisher, Kevin Hartz, Brian Cohen, Hank Vigil, Fritz Lanman, William Lohse.[1][3]
2010 March Product The first prototype of the product is launched and made available to a small group of colleagues and family members.[1]
2010 early year Potential acquisition The company's investors and co-founder Ben Silbermann try to encourage a New York-based magazine publishing company to buy Pinterest but the publisher declines to meet with the founders.[1]
2010 May 24–26 Publicity Pinterest participates in the TechCrunch Disrupt conference in New York City. According to a history of the company in Business Insider, the company is "nowhere near the main stage startup competition. It didn't even get the booth on its own merits; FirstMark Capital was a Disrupt sponsor, and it had to pull strings."[1]
2010 May 31 Funding Former IAC M&A boss Shana Fisher calls the company and says that she loved its product, and wants to invest if they would let her.[1]
2011 March Product Pinterest releases an iPhone app that brings in more than the expected number of downloads.[1]
2011 May 7 Funding Series A: The company secures a $10 million USD Series A financing led by Jeremy Levine and Sarah Tavel of Bessemer Venture Partners. Other investors include angel investor FirstMark Capital, Jack Abraham, Kevin Hartz, and Michael Birch from the angel round. as well as super angel Ron Conway.[1][4][5]
2011 August 16 Publicity Time magazine lists Pinterest in its "50 Best Websites of 2011" article.[6]
2011 October 7 Funding Series B: After an introduction from Kevin Hartz and Jeremy Stoppelman, the company secures $27 million USD in funding from Andreessen Horowitz, which values the company at $200 million USD. Earlier investors FirstMark Capital and Bessemer Venture Partners also invest.[7][8]
2012 February 20 Product, copyright Pinterest releases a "nopin" HTML meta tag that allowed websites to opt out of allowing their content to be pinned.[9] Soon (February 24), Flickr implements the code to allow users to opt out of allowing their photos to be pinned.[10]
2012 March Product, copyright Pinterest releases a statement that it believes its use of photos and content in pins is protected by the Digital Millennium Copyright Act's safe harbor provisions.[11]
2012 March 13 Product, publicity Pinterest co-founder Ben Silbermann appears on stage at the South by Southwest conference, and announces that revamped profile pages and other product improvements are on their way.[12]
2012 March 23 Product, copyright Pinterest eliminates the policy that gives it the right to sell user content, with the change going into effect on April 6.[13][14]
2012 April 6 Team Co-founder Paul Sciarra leaves his position at Pinterest for a consulting job as entrepreneur in residence at Andreessen Horowitz.[15]
2012 February, June Userbase Ann Romney, wife of 2012 US presidential election candidate Mitt Romney, starts using Pinterest in February.[16][17] Michelle Obama, wife of incumbent president Barack Obama, starts using Pinterest in June.[18]
2012 May 1 Product, copyright Pinterest adds automatic attribution of authors on images originating from Flickr, Behance, YouTube, and Vimeo. Automatic attribution is also added for Pins from sites mirroring content on Flickr. At the same time Flickr added a Pin shortcut to its share option menu to users who have not opted out of sharing their images.[19]
2012 May 17 Funding Series C: Japanese electronic commerce company Rakuten announces it is leading a $100 million investment in Pinterest, alongside investors including Slow Ventures, Andreessen Horowitz, Bessemer Venture Partners, and FirstMark Capital, based on a valuation of $1.5 billion.[20][21][22]
2012 August 10 Product, userbase Pinterest no longer requires a request or an invitation to join the site.[23]
2012 August 14 Product, userbase Pinterest launches apps for Android and iPad.[24]
2012 September 20 Team Pinterest announces the hiring of its new head of engineering, Jon Jenkins. Jenkins comes from Amazon, where he spent eight years as an engineering lead and was also a director of develop tools, platform analysis and website platform.[25]
2012 October 14 Product Pinterest launches business accounts allowing businesses to either convert their existing personal accounts into business accounts, or start from scratch.[26]
2012 October 17 Product Pinterest announces a new feature that would allow users to report others for negative and offensive activity or block other users if they do not want to view their content. Pinterest said they want to keep their community "positive and respectful."[27]
2013 January 3 Acquisitions by Pinterest Pinterest acquires and announces plans to shut down recipe discovery site Punchfork.[28]
2013 February 20 Funding Series D: Pinterest raises $200 million at a $2.5 billion valuation from Bessemer Venture Partners, Andreessen Horowitz, FirstMark Capital, and Valiant Capital Partners.[29][30]
2013 March 20 Acquisitions by Pinterest Pinterest acquires mobile startup Livestar at undisclosed terms.[31][32]
2013 October 11 Acquisitions by Pinterest Pinterest acquires Hackermeter. The company’s co-founders, Lucas Baker and Frost Li, join Pinterest as engineers.[33]
2013 October 23 Funding Series E: Pinterest receives a $225 million round of equity funding that valued the website at $3.8 billion. Investors include Fidelity Investments (new), as well as FirstMark Capital, Andreessen Horowitz, Valiant Capital Partners, Bessemer Venture Partners (from Series D).[34][35]
2014 January 6 Acquisitions by Pinterest Pinterest acquires image recognition and visual search startup VisualGraph.[36]
2014 April 24, June 11 Product April 24: Pinterest announces and releases Guided Search for its mobile apps, a new visual way to explore Pinterest’s more than 30 billion pins—links or images chosen by users and assigned by them to topical collections.,[37][38] June 11: Guided Search is released on the web version of the site.[39][40]
2014 May 12 Product (advertising) Pinterest launches "Promoted Pins" that would allow companies to sponsor results in its search results and category feeds.[41][42][43]
2014 May 15 Funding Series F: Pinterest receives $200 million in funding at a $5 billion valuation. Investors include SV Angel (a new investor, though partner Ron Conway had personally invested in Pinterest earlier) as well as Series E investors Valiant Capital Partners, FirstMark Capital, Fidelity Investments, Bessemer Venture Partners, and Andreessen Horowitz.[44][45][46][47]
2014 July 30 Acquisitions by Pinterest Pinterest acquires Icebergs, described as a "Pinterest for creatives" by TechCrunch.[48]
2014 August 26 Product Pinterest launches a new analytics dashboard for business users.[49]
2014 October 6 Product Pinterest releases " Pin Picks" that are weekly curations of their own content.[50]
2014 December 28 Product (advertising) Pinterest opens up promoted pins to all advertisers, following what they perceive as success of their beta program.[51][52]
2015 January 23 Product Pinterest debuts new search filters that give users more control over the pins they see. Commentators believe the aim of these is to go after the male demographic, which tends to be put off by the female-heavy pins on the site.[53]
2015 January 27 Product (advertising) Pinterest announces that it will begin showing Promoted Pins in users' home feeds, thereby expanding the reach of Promoted Pins considerably.[54][55]
2015 February 11 Product, partnerships Pinterest announces a partnership with Apple Inc. whereby people using Pinterest's iOS app on iPhones or iPads can directly download iOS apps from within Pinterest itself, using special types of pins called app Pins.[56][57]
2015 March 16, May 8 Funding Series G: Pinterest raises a total of $553 million at a $11 billion valuation, and allows employees to sell part of their vested stock in secondary markets. It is initially reported (as of March 16) that the company has raised $367 million.[58][59] On May 8, the raising of an additional $186 million is announced.[60][61]
2015 April 2 Product Pinterest debuts a new "Pin It" button that requires fewer steps to bookmark a Pin, and that, according to tests, increases the number of pinning actions by 3%. The new button is developed by the team from Icebergs, a company acquired by Pinterest the previous year.[62]
2015 April 3 Acquisitions by Pinterest Pinterest acquires Hike Labs, a two-person startup developing a mobile publishing application called Drafty, in order to gain the technology expertise of the two people. One of the people, Jason Shellen, was a founding team member at Blogger and Google Reader as well as a co-founder at Thing Labs.[63]
2015 April 27 Product Pinterest announces the launch of Marketing Developer Partners (MDP), its program to help marketers use Pinterest more effectively, by helping them schedule pins and incorporate performance feedback to post better pins.[64][65][66]
2015 May 4 Product, platform Pinterest launches the beta version of its developer platform, that allows developers to use data about Pinterest users who connect their accounts to external applications.[67][68] Interested developers can sign up to have their names added to a white list that will be given this access.
2015 May 18 Product, advertising Pinterest introduces a new video ad format called Cinematic Pins, where the video plays only either while the user is scrolling or if the user taps on the pin. This is in contrast with existing autoplay videos used by Facebook and other companies for their feeds.[69][70][71][72][73]
2015 June 2 Product Pinterest announces the launch of Buyable Pins, a special type of pin that can be used to make purchases within Pinterest itself. When users select a Buyable Pin, they have the option of choosing the item they wish to buy (for instance, choosing between different dress sizes and colors), and they can then make the purchase within the app using a variety of payment methods, including Apple Pay. Launch partners include Shopify and Demandware. The buyable pins are free to use, and Pinterest does not take a cut of the purchases made. However, Pinterest intends to allow sellers to promote buyable pins just as they can promote other pins.[74][75][76][77]
2015 June 30 Product Pinterest begins rolling out Buyable Pins on iPhone and iPad.[78]
2015 July 8 Product, platform Pinterest rolls out the first integrations on its developer platform (first announced on May 4). These include integrations from IFTTT and Polyvore.[79]
2015 October 5 Product Pinterest announces the expansion of Buyable Pins to new partners in addition to its original partner list of Shopify and Demandware. The new partners include Bigcommerce, Magento, and IBM Commerce. Pinterest also notes that there are now 60 million Buyable Pins on the site.[80][81][82]

See also

References

  1. 1 2 3 4 5 6 7 8 9 10 Carlson, Nicholas (May 1, 2011). "Inside Pinterest: An Overnight Success Four Years In The Making". Business Insider. Retrieved May 7, 2011.
  2. 1 2 Carlson, Nicholas (April 24, 2012). "Pinterest CEO: Here's How We Became The Web's Next Big Thing [DECK]". Business Insider. Retrieved August 14, 2014.
  3. ↑ "Funding Round Overview, Angel Round, Pinterest". CrunchBase.
  4. ↑ "Pinterest, May 7, 2011 - Funding Round - Series A". CrunchBase. Retrieved August 14, 2014.
  5. ↑ Tsotsis, Alexia (September 15, 2011). "Pinterest Has Already Pinned Down $10M At A $40M Valuation". TechCrunch. Retrieved August 14, 2014.
  6. ↑ McCracken, Harry (August 16, 2011). "The 50 Best Websites of 2011". Time. Retrieved August 21, 2011.
  7. ↑ "Pinterest, October 7, 2011 - Funding Round - Series B". CrunchBase. Retrieved August 14, 2014.
  8. ↑ Kincaid, Jason (October 7, 2011). "Confirmed: Pinterest Raises $27 Million Round Led By Andreessen Horowitz". TechCrunch. Retrieved August 14, 2014.
  9. ↑ Yung-Hui, Lim (February 21, 2012). "Pinterest Introduces "NOPIN" to Counter Copyright Concerns". Forbes. Retrieved August 14, 2014.
  10. ↑ McGee, Matt (February 25, 2012). "Flickr Uses "Nopin" Meta Tag To Keep Some Images Off Pinterest". Marketing Land. Retrieved August 14, 2014.
  11. ↑ Tsukayama, Helen (March 15, 2012). "Pinterest addresses copyright concerns". Washington Post. Retrieved August 14, 2014.
  12. ↑ Brandon Griggs (14 March 2012). "Pinterest: Revamped profile pages, iPad app coming soon". CNN. Retrieved 14 March 2012.
  13. ↑ Christina DesMarais (24 March 2012). "Pinterest Responds to Concerns, Changes Terms of Service". PC World. Retrieved 24 March 2012. Among other things, Pinterest says it never intended to sell user content and has removed from its terms of service wording that granted the company the right to do so.
  14. ↑ Pinterest (23 March 2012). "Updated Pinterest Terms". Pinterest Blog. Retrieved 24 March 2012.
  15. ↑ Laurie Segal (6 April 2012). "Pinterest co-founder steps down". CNN Money. Retrieved 6 April 2012.
  16. ↑ Jennings, Natalie (February 21, 2012). "Ann Romney joins Pinterest". Washington Post. Retrieved August 14, 2014.
  17. ↑ "Ann Romney Joins Pinterest, Shares Family Photos". Huffington Post. February 21, 2012. Retrieved August 14, 2014.
  18. ↑ Fitzpatrick, Alex (June 13, 2012). "Michelle Obama Joins Pinterest". Mashable. Retrieved August 14, 2014.
  19. ↑ Gannes, Liz (May 1, 2012). "Flickr, Behance, Vimeo and YouTube Add New Pinterest Attribution Tool". AllThingsD. Retrieved August 14, 2014.
  20. ↑ "Pinterest Raises $100 Million With $1.5 Billion Valuation". The Wall Street Journal. Retrieved 2 December 2012.
  21. ↑ Lauren Indvik (18 May 2012). "Pinterest Raises $100 Million to Fund International Expansion". Retrieved 2012-05-18.
  22. ↑ "Pinterest, May 17, 2012 - Funding Round - Series C". CrunchBase. Retrieved August 14, 2014.
  23. ↑ "Bigger than ever, Pinterest opens up to all". The Sydney Morning Herald. Retrieved 2012-08-15.
  24. ↑ "Pinterest debuts device-specific Android and iPad apps". CNET. Retrieved 2012-08-15.
  25. ↑ Taylor, Colleen (20 September 2012). "Pinterest Nabs Amazon Vet Jon Jenkins To Be Its New Head Of Engineering". Tech Crunch.
  26. ↑ "Pinterest Finally Rolls Out Business Accounts". HubSpot. 14 October 2012.
  27. ↑ Taylor, Colleen (17 October 2012). "Pinterest Adds Ability To Block And Report Other Users To Keep Site 'Positive And Respectful'". Tech Crunch.
  28. ↑ Constine, Josh (January 3, 2013). "Pinterest Acquires And Will Shut Down Recipe Discovery Site Punchfork". TechCrunch. Retrieved August 14, 2014.
  29. ↑ "Pinterest, February 20, 2013 - Funding Round - Series D". CrunchBase. Retrieved August 14, 2014.
  30. ↑ Taylor, Colleen (February 20, 2013). "Pinterest Confirms Massive New $200 Million Series D Funding Round And $2.5 Billion Valuation". TechCrunch. Retrieved August 14, 2014.
  31. ↑ "Pinterest Acquires Mobile Startup Livestar". AllThingsD. March 20, 2013. Retrieved March 21, 2013.
  32. ↑ Taylor, Colleen (March 20, 2013). "Pinterest Acquires Livestar, The Mobile Recommendations Startup Founded By Fritz Lanman". TechCrunch. Retrieved August 14, 2014.
  33. ↑ "Pinterest Acquires Coding Challenge Site Hackermeter Right Out Of The Gate, Will Shut It Down". TechCrunch. October 11, 2013. Retrieved October 11, 2013.
  34. ↑ Gerry Shih (23 October 2013). "Pinterest valued at $3.8 billion in hefty financing deal". Reuters.
  35. ↑ "Pinterest, October 23, 2013 - Funding Round - Series E". CrunchBase. Retrieved August 14, 2014.
  36. ↑ Constine, Josh (January 6, 2014). "Pinterest Acquires Image Recognition And Visual Search Startup VisualGraph". TechCrunch. Retrieved August 14, 2014.
  37. ↑ Orsini, Lauren (April 24, 2014). "In Challenge To Google, Pinterest Launches Guided Search. "Visual discovery" means searching for things when you don't know their name—and that's a game Google can't play.". ReadWrite. Retrieved August 14, 2014.
  38. ↑ "Guided Search: a new way to find what you're looking for". Pinterest. April 24, 2014. Retrieved August 14, 2014.
  39. ↑ "Guided Search hits the web!". Pinterest. June 11, 2014. Retrieved August 14, 2014.
  40. ↑ Perez, Sarah (June 11, 2014). "Pinterest Becomes More Search Engine-Like With The Launch Of Guided Search On The Web". TechCrunch. Retrieved August 14, 2014.
  41. ↑ "Pinterest emulates Google with new promoted pins". PandoDaily. May 12, 2014. Retrieved January 26, 2015.
  42. ↑ DeAicis (May 12, 2014). "With the launch of paid pins, Pinterest's reckoning moment has arrived". PandoDaily. Retrieved January 26, 2015.
  43. ↑ "Pinterest Launches Paid Ads With Select Brands In Form Of Promoted Pins". TechCrunch. May 12, 2014. Retrieved January 26, 2015.
  44. ↑ "Pinterest, May 15, 2014 - Funding Round - Series F". CrunchBase. Retrieved August 14, 2014.
  45. ↑ Hockenson, Lauren (May 15, 2014). "Pinterest raises $200 million in new funding to invest in discovery, monetization". GigaOm. Retrieved August 14, 2014.
  46. ↑ Orsini, Lauren (May 15, 2014). "Pinterest Raises A $200 Million Warchest To Do Battle With Google. Even though it has barely started selling ads, Pinterest's investors think the potential of the Visual Web makes it worth $5 billion.". ReadWrite. Retrieved August 14, 2014.
  47. ↑ Tsotsis, Alexia (May 15, 2014). "SV Angel Leads Pinterest Financing At A $5 Billion Valuation". TechCrunch. Retrieved January 23, 2015.
  48. ↑ Perez, Sarah (July 30, 2014). "Pinterest Acquires Icebergs, The Pinterest For Creatives". TechCrunch. Retrieved August 14, 2014.
  49. ↑ Perez, Sarah (August 26, 2014). "Pinterest Launches A New Analytics Dashboard For Business Users". TechCrunch. Retrieved January 26, 2015.
  50. ↑ Perez, Sarah (October 6, 2014). "Pinterest Curates Its Own Content With New Weekly Collections Called "Pin Picks"". TechCrunch. Retrieved January 26, 2015.
  51. ↑ Bradford, Joanne (December 28, 2014). "A big year ahead for Promoted Pins". Pinterest. Retrieved June 6, 2015.
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  53. ↑ Perez, Sarah (January 23, 2015). "Pinterest Goes After The Male Demographic With Debut Of New Search Filters". TechCrunch. Retrieved January 26, 2015.
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  55. ↑ Perez, Sarah (January 27, 2015). "Pinterest Brings Ads To Users' Home Feeds". Retrieved June 6, 2015.
  56. ↑ Black, Julie (February 11, 2015). "Install the best new iPhone and iPad apps from Pinterest". Retrieved June 6, 2015.
  57. ↑ Russell, Jon (February 11, 2015). "iPhone And iPad Users Can Now Download iOS Apps From Pinterest". TechCrunch. Retrieved June 6, 2015.
  58. ↑ Wagner, Kurt (March 17, 2015). "Pinterest Valuation Hits $11 Billion With Massive New Funding". Re/code. Retrieved June 6, 2015.
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  60. ↑ DeAmicis, Carmel (May 8, 2015). "Pinterest Adds $186 Million to Series G Round, Lets Employees Sell Shares". Re/code. Retrieved June 6, 2015.
  61. ↑ Lawler, Ryan (May 9, 2015). "Pinterest Adds $186M To Series G Funding Round, Offers Secondary Sale To Employees". TechCrunch. Retrieved June 6, 2015.
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  63. ↑ Perez, Sarah (April 3, 2015). "Pinterest Acquires Team From Hike Labs, Including Google Reader, Blogger Veteran Jason Shellen". TechCrunch. Retrieved June 6, 2015.
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  66. ↑ Lynley, Matthew (April 27, 2015). "Pinterest Adds Tools For Marketers To Post Better Pins". TechCrunch. Retrieved June 6, 2015.
  67. ↑ Inkenbrandt, Josh (May 4, 2015). "Introducing the Pinterest Developers Platform". Pinterest. Retrieved June 6, 2015.
  68. ↑ "At Long Last, Pinterest Is Opening Up To Developers". May 4, 2015. Retrieved June 6, 2015.
  69. ↑ Kendall, Tim (May 18, 2015). "New Promoted Pin options to help you reach your goals". Pinterest. Retrieved June 6, 2015.
  70. ↑ Lynley, Matthew (May 19, 2015). "Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models". TechCrunch. Retrieved June 6, 2015.
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  74. ↑ Wang, Chao (June 2, 2015). "Coming soon: Buyable Pins!". Pinterest. Retrieved June 6, 2015.
  75. ↑ Lynley, Matthew (June 2, 2015). "Pinterest Unveils Buyable Pins, A Way To Purchase Things Directly Within Pinterest". TechCrunch. Retrieved June 6, 2015.
  76. ↑ Rao, Leena (June 2, 2015). "Pinterest Wants You to Go Shopping with New 'Buyable Pins'". Time Magazine. Retrieved June 6, 2015.
  77. ↑ Novet, Jordan (June 2, 2015). "Pinterest's new Buyable Pins let you purchase items directly in the app". VentureBeat. Retrieved June 6, 2015.
  78. ↑ Lynley, Matthew (June 30, 2015). "Pinterest Has Started Rolling Out Buyable Pins On The iPhone And iPad". TechCrunch. Retrieved October 18, 2015.
  79. ↑ Lynley, Matthew (July 8, 2015). "Pinterest Rolls Out Its First Development Platform Integrations". TechCrunch. Retrieved October 18, 2015.
  80. ↑ Yamartino, Michael (October 5, 2015). "New merchants and platforms for Buyable Pins". Pinterest. Retrieved October 18, 2015.
  81. ↑ Perez, Sarah (October 5, 2015). "Pinterest Expands Buyable Pins To More E-Commerce Platforms, Reaching Thousands Of Merchants". TechCrunch. Retrieved October 18, 2015.
  82. ↑ Wallace, Tracey (October 5, 2015). "Introducing Pinterest Buyable Pins for Bigcommerce Retailers". Retrieved October 18, 2015.
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