This Is Love (will.i.am song)

"This Is Love"
Single by will.i.am featuring Eva Simons
from the album #willpower
Released June 1, 2012 (2012-06-01)
Format Digital download
Recorded 2011-2012
Genre Dance-pop, hip house, electro house
Length 4:42 (Album version)
4:07 (Radio Edit)
Label will.i.am, Interscope
Writer(s) Eva Simons, William Adams, Steve Angello, Sebastian Ingrosso, Max Martin, Mike Hamilton
Producer(s) will.i.am, Steve Angello, Sebastian Ingrosso
will.i.am singles chronology
"Great Times"
(2011)
"This Is Love"
(2012)
"Hall of Fame"
(2012)
Eva Simons singles chronology
"I Don't Like You"
(2012)
"This Is Love"
(2012)
Music video
"This Is Love" on YouTube

"This Is Love" is a song written and recorded by American hip hop artist will.i.am for his fourth studio album, #willpower. The song features vocals from Dutch singer-songwriter Eva Simons. "This Is Love" was released as the first single from #willpower on June 1, 2012, and the song made its debut on Capital FM on May 14, 2012.[1] The music video, directed by will.i.am himself, was released on May 25, 2012.[2]

Background and development

The song was co-produced by Swedish House Mafia DJ's, Steve Angello and Sebastian Ingrosso.[3][4] Work on the song started in late December 2011, and was partially recorded and completely mixed outside of the recording studios, on will.i.am's personal laptop.[5][6] Eva Simons, whose vocals are featured on "This Is Love", was personally asked by will.i.am himself to lend vocals to the song. Simons told MTV News,[6]

"He is super creative, and we kind of have the same energy: We can't sit still. We were in the studio, and he had this track, and he's like, 'Yo, Eva, would you like to do this song with me?' And we had been recording a couple tracks before, so he knows what I'm capable of and he trusts me, and we don't really know each other for that long, but he trusts me. I recorded it, and he mixes it straight away from his laptop ... and it's done. That's so beautiful — not only is he super creative and knows what he wants, but he also sees when other people are creative as well. He's not afraid to collaborate."

Music video

will.i.am and his grand piano on the South Bank accompanied by a laptop, displaying shots of the night club.

The music video for "This Is Love" was shot in London, with part of it shot at Potter's Fields on the South Bank of the Thames near Tower Bridge, in mid-May. It was released via VEVO on May 25, 2012.[7]

The music video starts with will.i.am playing a Grand Piano on the grass on the south bank of the Thames near Tower Bridge, engraved with the brand new #willpower era style will.i.am logo. He is accompanied by a laptop, displaying pictures of a nightclub (Cirque Le Soir in Soho, with Eva Simons appearing inside. During Simons' bridges and choruses, the video crosses to the nightclub, displaying pictures of the club in action, Simons and Adams inside singing their respective verses. Over time, the video crosses back and forth between will.i.am at South Bank and Eva Simons inside the night club. It ends with both Adams and Simons at South Bank, with a group of violinists during the final chorus and pyrotechnic displays during Simons' final vocal chorus.

Track listing

Digital download[8]
No.TitleLength
1."This Is Love"  4:42
Digital EP[9]
No.TitleLength
1."This Is Love" (Radio Edit)4:07
2."This Is Love" (Album Version)4:42
3."This Is Love" (Radio Instrumental)4:07
4."This Is Love" (3D M4n Remix)4:07

Chart and sales performance

The song is the first solo track by will.i.am to reach number one in the United Kingdom, where it sold 102,000 copies in its first week on sale. The song has sold 403,000 copies in the UK in 2012, and was the 39th best-selling single of 2012.[10] It has reached the top-ten in 17 countries worldwide, whilst reaching number one in 10 of those.

Charts and certifications

Weekly charts

Chart (2012) Peak
position
Australia (ARIA)[11] 7
Australia Dance (ARIA)[12] 1
Austria (Ö3 Austria Top 40)[13] 15
Belgium (Ultratop 50 Flanders)[14] 1
Belgium (Ultratop 50 Wallonia)[15] 2
Canada (Canadian Hot 100)[16] 14
Czech Republic (Rádio Top 100)[17] 15
Denmark (Tracklisten)[18] 23
Finland (Suomen virallinen lista)[19] 1
France (SNEP)[20] 2
Germany (Official German Charts)[21] 54
Honduras (Honduras Top 50)[22] 25
Hungary (Dance Top 40)[23] 4
Hungary (Rádiós Top 40)[24] 1
Ireland (IRMA)[25] 1
Italy (FIMI)[26] 18
Lebanon (The Official Lebanese Top 20)[27] 2
Luxembourg (Billboard)[28] 3
Netherlands (Dutch Top 40)[29] 1
Netherlands (Single Top 100)[30] 2
New Zealand (Recorded Music NZ)[31] 5
Norway (VG-lista)[32] 1
Poland (Polish Airplay Top 100)[33] 3
Poland (Top 5 Video Airplay)[34] 1
Portugal Digital Songs (Billboard)[35] 1
Romania (Romanian Top 100)[36] 24
Scotland (Official Charts Company)[37] 1
Slovakia (Rádio Top 100)[38] 1
Spain (PROMUSICAE)[39] 9
Sweden (Sverigetopplistan)[40] 10
Switzerland (Schweizer Hitparade)[41] 8
Illegal chart entered Switzerland (Romandie)|1
UK Singles (Official Charts Company)[42] 1
US Billboard Bubbling Under Hot 100[43] 10
US Hot Dance Club Songs (Billboard)[44] 4

Year-end charts

Chart (2012) Position
Hungary (Rádiós Top 40)[45] 23
Poland (ZPAV)[46] 5
UK Singles (Official Charts Company)[10] 39

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[47] 2× Platinum 140,000^
Belgium (BEA)[48] Gold 15,000*
Italy (FIMI)[49] Gold 15,000*
New Zealand (RMNZ)[50] Platinum 15,000*
United Kingdom (BPI)[51] Gold 400,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Release history

Country Date Format Ref.
United Kingdom May 14, 2012 Radio (premiere) [1]
Australia June 1, 2012 Digital download [8]
Sweden [52]
New Zealand [53]
United States June 18, 2012 Top 40/Mainstream radio [54]
United Kingdom June 24, 2012 Digital download [9]
Ireland [55]
United States June 26, 2012 Rhythmic radio [56]
July 3, 2012 Digital download [57]
Germany August 3, 2012 Digital download [58]

References

  1. 1 2 "Will.i.am Proclaims 'This Is Love' on New Single: Listen". Billboard. 2012-05-14. Retrieved 2012-06-09.
  2. "Will.I.Am's "This Is Love" music video ft. Eva Simons". Nova FM. 2012-05-27. Retrieved 2012-06-09.
  3. "will.i.am - This Is Love". DJ Booth. 2012-05-18. Retrieved 2012-06-09.
  4. "Listen: Will.I.Am's new song, 'This Is Love'". Hit Flix. 2012-05-14. Retrieved 2012-06-09.
  5. "will.i.am reveals new song 'This Is Love' - listen". Digital Spy. 2012-05-15. Retrieved 2012-06-09.
  6. 1 2 "will.i.am "Still Has That Fire" On "This Is Love," Eva Simons says". Vibe 103 / MTV News. 2012-05-18. Retrieved 2012-06-09.
  7. "Will.i.am And Eva Simons' "This Is Love" Video Is, Let's Say, Self-Aware". 2012-05-25. Retrieved 2012-06-09.
  8. 1 2 "This Is Love (feat. Eva Simons) - Single (AU Store)". iTunes. 2012-06-01. Retrieved 2012-06-09.
  9. 1 2 "This Is Love (feat. Eva Simons) - Single (UK Store)". iTunes. 2012-06-01. Retrieved 2012-06-09.
  10. 1 2 Lane, Dan (2013-01-02). "The Official Top 40 Biggest Selling Singles Of 2012 Revealed!". The Official Charts Company. Retrieved 2013-01-02.
  11. "Australian-charts.com – will.i.am feat. Eva Simons – This Is Love". ARIA Top 50 Singles.
  12. "ARIA Dance Singles Chart - 18/6/15" (PDF). ARIA Charts. June 18, 2012. Archived from the original on June 18, 2012.
  13. "Austriancharts.at – will.i.am feat. Jennifer Lopez & Mick Jagger – T.H.E (The Hardest Ever)" (in German). Ö3 Austria Top 40.
  14. "Ultratop.be – will.i.am feat. Eva Simons – This Is Love" (in Dutch). Ultratop 50.
  15. "Ultratop.be – will.i.am feat. Eva Simons – This Is Love" (in French). Ultratop 50.
  16. Illegal name entered will.i.am featuring Eva Simons/will.i.am+featuring+Eva+Simons/chart?f=793 "will.i.am featuring Eva Simons – Chart history" Canadian Hot 100 for will.i.am featuring Eva Simons. Retrieved November 5, 2012.
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  22. "Top 50". Fuzion (in Spanish). El Tiempo. 2012-10-04. Archived from the original on 2012-10-05.
  23. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége.
  24. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  25. "Chart Track: Week 28, 2012". Irish Singles Chart.
  26. https://www.facebook.com/notes/universal-music-italia/gli-album-le-compilation-e-i-singoli-pi%C3%B9-venduti/10151056205378175
  27. http://www.olt20.com/Charts#fragment-2&panel1-3
  28. "Luxembourg Digital Songs - September 15, 2012". Billboard. Retrieved 30 April 2013.
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  31. "Charts.org.nz – will.i.am feat. Eva Simons – This Is Love". Top 40 Singles.
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  33. "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100.
  34. "Top 5 video". Polish Video Chart. ZPAV. Retrieved 1 October 2012.
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  36. "Romanian Top 100". kissfm.ro. 2012-09-23. Retrieved 2012-09-23.
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  41. "Swisscharts.com – will.i.am feat. Eva Simons – This Is Love". Swiss Singles Chart.
  42. "Archive Chart: 2012-07-07" UK Singles Chart.
  43. "Bubbling Under Hot 100 Singles – Issue Date: 2012-07-21" (requires registration). Billboard. Prometheus Global Media. Retrieved July 13, 2012.
  44. "Chart Highlights: Pop, Country Songs & More". Billboard. Prometheus Global Media. 2011-03-28. Retrieved 2011-03-30.
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  49. "Italian single certifications – Will.i.am – This Is Love" (in Italian). Federazione Industria Musicale Italiana. Select Online in the field Sezione. Enter Will.i.am in the field Filtra. The certification will load automatically
  50. "New Zealand Top 40 Singles Chart – 20 August 2012". Recording Industry Association of New Zealand (RIANZ). Archived from the original on 2012-08-26.
  51. "British single certifications – will.i.am feat. Eva Simons – This is Love". British Phonographic Industry. Enter This is Love in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Gold in the field By Award. Click Search
  52. https://itunes.apple.com/se/album/this-is-love-feat.-eva-simons/id531747338
  53. https://itunes.apple.com/nz/album/this-is-love-feat.-eva-simons/id531747338
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  56. http://www.webcitation.org/68e946K5R
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