The Pet Network

The Pet Network

The Pet Network logo
Launched December 3, 2004
Closed May 2, 2016
Owned by Stornoway Communications
Picture format 480i (SDTV)
Slogan Come. Sit. Stay.
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Sister channel(s) ichannel

The Pet Network was a Canadian English language Category B specialty channel owned by Stornoway Communications. The Pet Network broadcast entertainment and information programming featuring pets in the form of films, documentaries, and dramas.

History

In November 2000, a joint venture between Stornoway Communications and Cogeco were granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called The Pet Network, described as "a national English-language Category 2 specialty television service devoted to pets and working animals."[1]

Original logo used from 2004 - 2009 with Cutie the dog and his friend, Cooc the Mouse

Prior to the channel's launch, in January 2004, the CRTC approved an application that would see Stornoway acquire Cogeco's interest in the proposed service.[2]

The channel was launched on December 3, 2004 on Rogers Digital Cable.[3]

On October 20, 2010, The Pet Network was launched on Shaw Cable, giving the channel widespread distribution in Western Canada for the first time.[4] On November 2010, Shaw Direct added the channel to its lineup, giving the channel national distribution.[4]

The Pet Network logo from 2009 - 2012

On November 12, 2012, to coincide with the launch of the channel's 2012-2013 fall programming launch, The Pet Network underwent a rebranding including of a new logo, on-air graphics, and website.[5]

In early April 2016, it was revealed through several television service providers, via their respective websites and other communications, that The Pet Network would be ceasing operations on May 2, 2016. Stornoway Communications has yet to reveal reasons for the shuttering operations.

See also

References

  1. ↑ Decision CRTC 2000-692 CRTC 2000-12-14
  2. ↑ Broadcasting Decision CRTC 2004-2 CRTC 2004-01-07
  3. ↑ Channel Introduction: The Pet Network Channel Canada 2004-11-16
  4. 1 2 Pet Network lands on Shaw Direct Playback Magazine 2010-11-11
  5. ↑ Pet Network unleashes new branding, enhanced schedule Cartt.ca 2012-10-31
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