The Martin and Lewis Show

The Martin and Lewis Show

Dean Martin and Jerry Lewis
Genre Comedy-variety
Running time 30 minutes
Country United States
Language(s) English
Syndicates NBC
Starring Dean Martin
Jerry Lewis
Announcer Jimmy Wallington
Johnny Jacobs
Written by Ed Simmons
Norman Lear
Directed by Robert L. Redd
Dick Mack
Produced by Bob Adams
Air dates April 3, 1949 to July 14, 1953
Sponsored by Chesterfield cigarettes
Anacin

The Martin and Lewis Show was a radio comedy-variety program in the United States. It was broadcast on NBC beginning April 3, 1949, and ending July 14, 1953.[1]

Background

After losing The Jack Benny Program and Amos 'n' Andy from its Sunday night lineup to what had been called "the CBS talent raids" of 1948-49, NBC turned to the young comedy team of Dean Martin and Jerry Lewis, a pair "virtually unknown to a radio audience."[2] Reinehr and Swartz commented in their old-time radio reference book, "the program ... was never as successful as the network had hoped, because much of Martin and Lewis's comedy was visual.[3]

Work on the program began early in 1949, after NBC "decided to build a show around Martin and Lewis."[4] Billboard magazine reported that the network spent approximately $400,000 over five months getting the show ready. Preparation was worked around the duo's performances in night clubs and in the movie My Friend Irma.[4] The basis for NBC's investment was a five-year radio contract signed in December 1948. The deal guaranteed the pair $150,000 per year and "a choice time slot."[5] The program was scheduled to begin Jan. 16, 1949,[6] but it did not go on the air until April.[7]

Negative reviews

Reviews of the program's first broadcast indicated that the episode left much room for improvement. A Billboard reviewer wrote, "Off the initial outing, the lads will have to do considerable improving to live up to all the web's hopes."[8] However, he offered some optimism by writing, "[I]f the scripters can come up with material as fresh as their style and talent, Martin and Lewis still may earn all the accolades which were tossed their way before they ever faced a mike."[8] Meanwhile, media critic John Crosby wrote in his newspaper column, "The general attitude was one of friendly skepticism."[9]

In January 1950, Billboard reported that CBS "was making a determined effort to sign, among others, the comedy team of Dean Martin and Jerry Lewis."[10] The story added that at that point the program still had no sponsors and was "costing NBC close to $10,000 per week."[10]

Gains

Things eventually improved economically for The Martin and Lewis Show. It went on to have sponsorship from Chesterfield cigarettes and Anacin.[1] It gained popularity with listeners, too, as it was named Favorite Radio Comedy Show in Radio-TV Mirror magazine's 1952 poll.[11] However, at least one newspaper writer still was not favorably impressed by the program. In 1952, Hal Humphrey wrote that The Martin and Lewis Show and Red Skelton's radio program were lacking in comparison to their television counterparts. He commented, "With rare exceptions their jokes and situations were stale and grisly with age, and on radio they had no chance to save themselves with mugging or pratfalls."[12]

Format

Martin was the singer of the pair, and Lewis was the comedian, with the latter described by radio historian John Dunning as a "squeaky-voiced idiot who heckled everybody in sight."[2] Dunning described the program's content as "standard variety fare: an opening song by Martin, some verbal slapstick, a guest spot, more Lewis antics, and a closing number by Martin."[1]

Personnel

Besides Martin and Lewis, regulars on the program included Ben Alexander, Sheldon Leonard,[1] Florence MacMichael, The Skylarks[13] and Mary Hatcher.[14]

Ed Simmons and Norman Lear wrote for the program, just as they also wrote for Martin and Lewis's movies and TV shows.[15] Dick Stabile was both the bandleader[16] and a foil for Martin and Lewis jokes.[1]

References

  1. 1 2 3 4 5 Dunning, John. (1998). On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press. ISBN 978-0-19-507678-3. Pp. 438-439.
  2. 1 2 Dunning, John. (1976). Tune in Yesterday: The Ultimate Encyclopedia of Old-Time Radio, 1925-1976. Prentice-Hall, Inc. ISBN 0-13-932616-2. Pp. 397-398.
  3. ↑ Reinehr, Robert C. and Swartz, Jon D. (2008). The A to Z of Old-Time Radio. Scarecrow Press, Inc. ISBN 978-0-8108-7616-3. P. 171.
  4. 1 2 Smith, Bill (March 17, 1951). "Big Dough, Big Aches Wind Up M & L Story". Billboard. Retrieved 29 August 2014.
  5. ↑ "Martin-Lewis In 150G, 5 Year AM-Tele Deal". Billboard. December 25, 1948. Retrieved 29 August 2014.
  6. ↑ "Martin-Lewis NBC Show Set To Open On Jan. 16" (PDF). Radio Daily. December 18, 1948. Retrieved 29 August 2014.
  7. ↑ "NBC Renews Morgan; Wants Martin & Lewis Reduction". Billboard. December 24, 1949. Retrieved 29 August 2014.
  8. 1 2 Chase, Sam (April 30, 1949). "Martin and Lewis Show". Billboard. Retrieved 30 August 2014.
  9. ↑ Crosby, John (May 5, 1949). "Radio in Review". Pittsburgh Post-Gazette. Retrieved 30 August 2014.
  10. 1 2 "CBS in Pitch for NBC Team Martin-Lewis". January 7, 1950. Retrieved 30 August 2014.
  11. ↑ "Radio-TV Mirror Awards" (PDF). Radio-TV Mirror. May 1952. Retrieved 30 August 2014.
  12. ↑ Humphrey, Hal (September 23, 1952). "Video Stars Give Radio Leftovers". The Pittsburgh Press. Retrieved 30 August 2014.
  13. ↑ Terrace, Vincent (1981), Radio's Golden Years: The Encyclopedia of Radio Programs 1930-1960. A.S. Barnes & Company, Inc. ISBN 0-498-02393-1. P. 173.
  14. ↑ "NBC Irons Sunday Night Kinks". Billboard. March 19, 1949. Retrieved 29 August 2014.
  15. ↑ "52G to Simmons, Lear to Do Five Martin-Lewis TV Shows". Billboard. October 31, 1953. Retrieved 29 August 2014.
  16. ↑ Thomas, Bob (January 30, 1952). "Martin And Lewis Bandmaster Signs On For More Mayhem". The Tuscaloosa News. Retrieved 29 August 2014.
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