Temptation (2007 U.S. game show)

This article is about the 2007 U.S. game show based on Sale of the Century (U.S. game show). For the unrelated game show from 1967, see Temptation (1967 U.S. game show).
Genre Game show
Presented by Rossi Morreale
Narrated by Rolonda Watts
Country of origin  United States
Original language(s) English
No. of seasons 1
No. of episodes 170
Executive producer(s) Ginger Simpson
Location(s) Los Angeles, California
Running time 20 minutes
Production company(s) FremantleMedia
Distributor 20th Television
Original network Syndicated
Original release September 10, 2007 – May 23, 2008
Preceded by Sale of the Century (1969–1974, 1983–1989)

Temptation: The New Sale of the Century is a television game show loosely based on both the original Australian and American Sale of the Century versions, plus the 2005 Australian version, also titled Temptation. The show began airing in syndication on September 10, 2007, with the last first-run episode airing on May 23, 2008. Reruns continued until September 5, 2008.

The series was hosted by Rossi Morreale with former talk show host Rolonda Watts as announcer. Temptation was produced by FremantleMedia North America, and syndicated by 20th Television.

As with other syndicated half-hour programs, Temptation aired two episodes in some markets, with the second episode with a later production date. In July 2008, Temptation was canceled due to low ratings (it was the lowest among game shows during the 2007–2008 season) and replaced by Trivial Pursuit: America Plays on most stations.

Front Game

The game was played in two rounds, each containing several parts. Three contestants, one a returning champion, each started the game with 20 "Temptation dollars".

Round 1

This round was broken down into three parts: a "Speed Round", an "Instant Bargain", and a "Fame Game":

Round 2

After the first commercial break, the second round consisted of "Knock-Off", a second Instant Bargain, a second speed round, "Instant Cash", and one final speed round.

The contestant with the highest score was the champion and advanced to Shopper's Paradise for the "Shopping Spree of a Lifetime". If two or more contestants were tied, a tiebreaker question was played. The contestant who had the right answer earned $10 and became the champion. If not, the opponent won $10 and became the champion.

The losers kept any cash and prizes won during the main game; unlike earlier incarnations of Sale of the Century, no contestants received their score in cash. Any player who had not won anything up to the end of the game received unacknowledged parting gifts.

Shopper's Paradise

Temptation used a similar shopping endgame to its predecessor series, but with slightly different.

After the champion entered Shopper's Paradise, he/she was shown each of the five prizes that could be purchased that week and how much it cost in "Temptation dollars" to buy. Each new prize increased in value as the champion went along, with the most expensive/valuable prize usually being a car. Unlike the Australian version of Temptation, on which this series was based, and the 1980s Sale of the Century, there was no opportunity to buy all on-stage prizes nor receive a cash jackpot for accumulating a high amount of money. Contestants were also not permitted to buy more than one prize in Shopper's Paradise, a rule that carried over from the 1980s Sale series.

Once the entire gallery of prizes was revealed to the champion, he/she attempted to build up his/her bankroll by playing a round of "Super Knock-Off". Like the version played in the front game, twelve answers were shown. This time, only six were right and the round was played for higher stakes. Four of the answers were worth $25 each, one was worth $50, and one worth $100 for a total of $250 added to the bankroll for finding all six answers. The champion could stop choosing answers whenever he/she desired, as choosing one of the wrong answers wiped out the bank and ended the round.

After Super Knock-Off was completed, any money from the correct answers was added to the champion's already-accumulated bankroll and he/she was given a choice to buy a prize or return on the next show and try to add more money to the bank. If the total bank was not enough to buy the lowest level prize in Shopper's Paradise, a Croton diamond watch was offered as a consolation prize.

Champions played until they either decided to buy a prize, were defeated, banked enough to buy the highest level prize, or won a fifth match. If that happened and a champion had not banked enough money for the highest level prize, he/she was forced to buy any prize that he/she could afford and retire undefeated.


From November 19–21, 2007, and again from November 26–28, Temptation aired two 3-day tournaments where three former contestants returned and played for the entire tournament. The contestants were different for each of the two tournaments. Rules remained similar for each tournament, except that contestants started each game with $30. The winner of each game played Super Knock Off. The winner of day 1 and 2 played Super Knock Off, but did not go to "Shopper's Paradise". In day 3, a special 10% off coupon to be used in Shopper's Paradise was presented for the contestant in the lead for the second Instant Bargain if the contestant accepted the bargain. Only the winner of day 3 went to "Shopper's Paradise". The first champion bought $10,000 cash, while the second bought a 10-day trip to Thailand.

Shop-at-home offers

Before commercial breaks, offers for products at discounted prices were advertised. These items were purchased online at the show's official site. The offers were originally separate items, but later became generic "60% off retail" plug offers.

Grand Champions

There were five contestants that went all the way to the top grand prize on the show (a car in all cases), and four won it.

The show's first grand champion, Mark Coyle, later appeared on Million Dollar Password in December 2008 and repeated his success, winning $100,000 with celebrity partner Aisha Tyler.

Broadcast history

Temptation was based on the Australian series of the same name, itself a revival of Sale of the Century. The two pilots were filmed on the Australian set with the show's eventual mini-games in place; unlike the series, the pilots used the Australian sound effects and theme (the former based on the 1980s Sale sounds).

Owned-and-operated stations of MyNetworkTV were among the stations carrying the show, as was the former WTBS Atlanta (currently known as Peachtree TV). MyNetworkTV aired two sneak preview episodes featuring American Idol alumni Mikalah Gordon, Justin Guarini, and Kimberly Caldwell on September 5, 2007 in prime time. These episodes were aired again on March 13 and 14, 2008.

Before the series premiered, writers went on strike because FremantleMedia refused to recognize the Writers Guild of America as the writers' chosen labor representative.[1]

First taped week

The first taped week of the series did not air until March 3–7, 2008 and featured a slightly different game structure. The show began with Speed Round #1 followed by Instant Bargain #1, the Fame Game, and Speed Round #2.

After the first commercial break, Knock-Off was played followed by Instant Bargain #2, a second Fame Game worth $25, Instant Cash, and Speed Round #3.

In addition, the price tags at Shopper's Paradise were white instead of orange, and Morreale showed the winning contestant around while Watts described the prizes.


With the exception of the preview episodes, which rated 0.8,[2] Temptation never rose above 0.5 in the Nielsen rating system, making it the least-watched game show on broadcast television that year; the next lowest-rated game, Merv Griffin's Crosswords, maintained a 0.8–1.0 share.

Although the final first-run episode of Temptation aired on May 23, 2008, the show's official cancellation was not announced until July 29. The final episode was later broadcast as the last repeat on September 5, making it one of only a handful of programs to do so. The series was replaced with Trivial Pursuit: America Plays on most stations that carried it, although Pursuit inherited the low ratings its predecessor had and was canceled in April 2009.


  1. Writers Guild of America West Pickets Tribune Studio’s Temptation - 9/18/2007 1:15:00 PM - Broadcasting & Cable
  2. Downey, Kevin. Syndicated TV's new star: "Family Guy", Media Life. October 4, 2007
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