Taste of Asia

Taste of Asia

Official logo for the CIBC Taste of Asia Festival in 2015
Status Active
Location(s) Markham, Ontario
Country Canada
Inaugurated 2003
Attendance 100,000+
Organized by Federation of Chinese Canadians in Markham (FCCM)
Filing status Non-profit
Website
http://www.taste-of-asia.ca/

Taste of Asia is a non-profit, annual street festival organized by the Federation of Chinese Canadians in Markham (FCCM) and is located in Markham, Ontario, Canada. It is the largest Asian Festival in Canada[1] with over 150,000 attendees each year.[2] Major attractions include exotic food vendors, live performances, and a variety of community events ranging from basketball competitions to hot sauce competitions. The festival takes place between the intersections Kennedy Road and Clayton Drive to Kennedy Road and Steeles Avenue East during the last weekend of June. It is located beside Pacific Mall and Market Village.

From 2012–2014, Taste of Asia was named as one of the top festivals in Ontario by Festivals and Events Ontario.[3]

Programming

Taste of Asia showcases various performances relating to Asian culture including musical performances, dances, and martial arts performances. In 2013, Taste of Asia featured The Voice of China contestant Zhang Wei.

History

Taste of Asia was created in 2003 during the outbreak of severe acute respiratory syndrome (SARS) with the goal of recovering the local economy.[4]

Organizer

Since its establishment, FCCM has been involved, organized and participated in a variety of events that promote the Chinese community and culture, most notably the annual Taste of Asia street festival. Other events include the Chinese New Year Celebration 2016 at the Markham Civic Centre[5] and Vaughn City Hall, Mid-Autumn Festival, Thanksgiving, PRC Flag Raising,[6] YRP International Day of Elimination of Discrimination and many more. FCCM's goal for organizing these events is not only to bring awareness to the Chinese culture but to also interact and appreciate other cultural backgrounds participating.[7] FCCM also has collaborated with multiple other charitable organizations in the past such as United Way of York Region, Sunnybrook and Women's College Health Sciences Centre, Markham-Stouffville Hospital, and the Canadian Red Cross.[8]

References

  1. ↑ Mayor Frank Scarpitti inviting you to the Taste of Asia 2013 (HD). 4 June 2013. Retrieved 6 June 2015 – via YouTube.
  2. ↑ "Taste of Asia Media Archive".
  3. ↑ Fox, Jim (4 January 2014). "Top 100 festivals in Ontario revealed". Toronto Sun. Retrieved 9 June 2016.
  4. ↑ "Taste of Asia Festival". Association Of Progressive Muslims Of Canada.
  5. ↑ "TD Chinese New Year". FCCM. Retrieved 9 June 2016.
  6. ↑ "Chinese Flag Raising Ceremony in Markham". Retrieved 9 June 2016 – via Facebook.
  7. ↑ "Special Events". FCCM. 13 August 2015. Retrieved 9 June 2016.
  8. ↑ "About". FCCM. 21 July 2015. Retrieved 9 June 2016.
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