Swisse

Swisse
Industry Vitamin
Founded Melbourne, (1969; 47 years ago)
Headquarters Cambridge Street, Collingwood, Melbourne, VIC, Australia
Key people
  • Kevin Ring (Founder)
  • Radek Sali (CEO)
Products Vitamins & Supplements
Parent Biostime
Website https://www.swisse.com/en-au/home

Swisse is an Australian vitamin and supplement company, that also manufacturers personal care products. The CEO is Radek Sali.[1] In September 2015 86% of the company was bought by Hong Kong-listed Chinese company Biostime.[2]

Products

Swisse has expanded it's range from selling Vitamins,[3] with also offering Supplements,[3] Skincare products,[4] Superfoods[5] and Sports Nutrition products.[6]

Legal

The Australian Broadcasting Corporation is being sued by Avni Sali for defamation over a The Checkout segment on Swisse products.[7] The ABC is standing by the segment.[8]

Ambassadors

The company has featured numerous celebrities as company ambassador and spokespeople, these include:[9]

Ambassador Occuption Ambassador Since
Ricky Ponting Cricket Legend 2007
Nicole Kidman Actress 2012
Elizabeth Cambage Basketballer 2012
George Calombaris Chef 2012
Ashley Hart Model 2012
Lleyton Hewitt Tennis Player 2012
Karen Martini Chef 2013

References

  1. ↑ http://www.smh.com.au/business/retail/china-swallows-swisse-vitamins-20150918-gjpmdh.html
  2. ↑ "Hong Kong-listed Biostime takes Swisse prize".
  3. 1 2 "Vitamins & Supplements".
  4. ↑ "Skincare".
  5. ↑ "Superfoods".
  6. ↑ "Sports Nutrition".
  7. ↑ Butler, Ben (2 May 2013). "ABC show defamed me, Swisse patriarch claims". The Age. Retrieved 31 May 2014.
  8. ↑ Ross, Annabel (3 May 2013). "ABC keeps Swisse segment online despite legal action". The Age. Retrieved 31 May 2014.
  9. ↑ "Swisse Ambassadors".

[1]

  1. ↑ "Swisse Authorize distributor in indonesia". Indonesian Retailer. zuliansyach.
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