Super Bowl LI halftime show

Super Bowl LI halftime show
Part of Super Bowl LI
Date February 5, 2017
Location Houston, Texas, U.S.
Venue NRG Stadium
Headliner Lady Gaga
Sponsor Pepsi
Super Bowl halftime show chronology
50
(2016)
LI
(2017)

The Super Bowl LI Halftime show will take place on February 5, 2017, at NRG Stadium in Houston, Texas as part of Super Bowl LI. American singer Lady Gaga will headline the show.

Background

NRG Stadium, location of the Super Bowl LI and the halftime show

Around August 2016, media started reporting that singer Adele was in discussion with the National Football League (NFL) to perform at the Super Bowl LI halftime show, to be held on February 5, 2017, at Houston's NRG Stadium; the show will be sponsored by Pepsi Zero Sugar.[1] A representative from the NFL said that "organisers are doing absolutely everything they can to try to persuade her to sign up".[2] However, the singer debunked the reports during her Adele Live 2016 concert tour at Los Angeles, that although she had been offered to perform by the NFL, she had denied it. The singer added: "First of all, I'm not doing the Super Bowl... I mean, come on, that show is not about music. And I don't really... I can't dance or anything like that. They were very kind, they did ask me, but I did say no. I'm sorry. Maybe next time, for my next album, because I'm going to do a dance album next time. So maybe I'll do it then."[3] The NFL then denied extending a formal offer to Adele putting out an official statement:

The NFL and Pepsi are big fans of Adele. We have had conversations with several artists about the Pepsi Super Bowl Halftime Show. However, we have not at this point extended a formal offer to Adele or anyone else. We are focused on putting together a fantastic show for Houston and we look forward to revealing that in good time.[4]

Following these reports media started speculating about potential candidates for the show, including Rihanna, Taylor Swift, Justin Bieber and Eminem.[5] In the meantime, singer Lady Gaga announced that she would be releasing her fifth studio album, Joanne, in October 2016. Billboard reported that the NFL was "in talks" with the singer, considering her performance of the National Anthem at the previous halftime show. The NFL denied the news confirming that they were still discussing with multiple artists and have not decided.[6] On September 29, 2016, Gaga finally confirmed that she would be performing at the halftime show on her Instagram account with the message: "It's not an illusion. The rumors are true. This year the SUPER BOWL goes GAGA!"[7] Fox Sports president and executive producer of the show, John Entz, confirmed Gaga's involvement adding "[She] is one of the most electric performers of our generation, and we couldn't be happier with the choice to have her headline the Super Bowl LI Halftime Show... It is going to be an incredible night."[8]

Development

During an interview with Entertainment Weekly Gaga explained her desire to put "the best show for the football fans, the ones that are watching at home". Although not decided about the set list, the singer wanted to play a mix of her old and new songs. She also confirmed that the NFL had heard her then unreleased album, and had decided to offer her the performance slot.[9]

In December 2016, Gaga launched the "Guest of Honor" contest along with Pepsi and the NFL, which would enable her fans to win the opportunity to see the halftime show from the sidelines of the stage.[10] The singer uploaded a video with the title "Fanifesto", talking about the power of fandom, and explained that one has to upload a 15–60 second long video on Instagram or Twitter with the hashtags #GOHContest and #PepsiHalftime by December 15, professing their fandom for Gaga.[11]

See also

References

  1. Nelson, Jeff (October 4, 2016). "Lady Gaga Hopes to Deliver 'Powerful' Super Bowl Halftime Show Like Greats Michael Jackson, Bruce Springsteen". People. Retrieved November 9, 2016.
  2. Wooton, Dan (August 8, 2016). "Adele set to perform at the Super Bowl show as 'desperate' chiefs bid to land Brit star". The Sun. Retrieved November 8, 2016.
  3. "Adele Reveals She Turned Down Super Bowl 51 Halftime Gig". Rolling Stone. August 14, 2016. Retrieved November 7, 2016.
  4. Iasimone, Ashlee (August 14, 2016). "Adele Did Not Get Super Bowl Halftime Show Offer, Says NFL and Pepsi". Billboard. Retrieved November 8, 2016.
  5. Frydenlund, Zach (August 16, 2016). "10 Artists the NFL Should Use for the Super Bowl Halftime Show". Complex. Retrieved November 8, 2016.
  6. Halperin, Shirley (September 13, 2016). "Lady Gaga In Talks to Play Super Bowl Halftime Show: Sources". Billboard. Retrieved November 8, 2016.
  7. Coscarelli, Joe (September 29, 2016). "Lady Gaga to Headline Super Bowl Halftime Show". The New York Times. Retrieved October 1, 2016.
  8. Halperin, Shirley (September 29, 2016). "It's Official: Lady Gaga to Headline 2017 Super Bowl Halftime Show". The Hollywood Reporter. Retrieved November 8, 2016.
  9. Feeney, Nolan (October 21, 2016). "Lady Gaga: Joanne sealed my Super Bowl halftime show deal". Entertainment Weekly. Retrieved November 10, 2016.
  10. Platon, Adelle (December 2, 2016). "Lady Gaga Launches 'Guest of Honor' Contest with Pepsi & NFL For Fans to Watch Super Bowl LI Halftime Show". Billboard. Retrieved December 4, 2016.
  11. Guerra, Joey (December 2, 2016). "You could be Lady Gaga's guest at Super Bowl LI". Houston Chronicle. Retrieved December 4, 2016.
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