Stuff by Hilary Duff

Stuff by Hilary Duff is a clothing line that was launched by Hollywood star Hilary Duff in March 2004 with clothes distributed through Target in the United States, Kmart and Target in Australia, Hudson's Bay Company (Zellers, Home Outfitters and The Bay) in Canada, and Edgar's in South Africa.^[1]

Initially started as a clothing line, the company expanded its business into furniture, fragrances, and jewelry, targeted at the teen and preteen demographic. In 2007, the Internet website Stardoll.com previewed Duff's clothing line to customers by allowing them to dress up a paper doll on the website (which include a doll version of Hilary Duff) with the clothes.

People magazine reported that the line had grossed $5 million in its first year.^[2]

The line was then re-launched in 2006 for Duff's debut fragrance, "With Love... Hilary Duff." Duff said about her fashion line that it "reflects my personal style and taste. As a designer, I travel around the world - from London to Japan, New York to Los Angeles - to make sure my design ideas are in tune."^[1]

The label was overseen by brand management firm the Robert Thorne Company, which previously ran Mary-Kate and Ashley Olsen's Dualstar company. The firm collaborates with Duff in spearheading her fashion, beauty and home product lines and her online and promotional initiatives, overseeing production, sales and marketing.^[3]

In February 2007 Duff went on The View to promote her new fragrance and fall fashion line.

The line included lip glosses, eye shadows, mascara, and other makeup products. Other items in the line included jewelry, handbags, clothing, stationery, and school supplies such as pencil cases. The brand also sold home furniture items such as bed sets. The jewelry, makeup, and some other products were also sold at Claire's and Club Libby Lu.

In a November 2008 interview with Fashion Rules magazine, Hilary stated that her "Stuff by Hilary Duff" line had been officially discontinued since she didn't have full control of the line anymore. She also mentioned that she wanted to design for girls her age and would announce her new clothing line sometime in the future. That clothing line ended up being Femme for DKNY.

References

1. 1 2 Archived February 12, 2007, at the Wayback Machine.
2. ↑ "Hilary Duff Biography". People.com. Retrieved 2015-06-20. 
3. ↑ "Stuff by Hilary Duff - unveils her latest fashion collection". Girl.com.au. 2007-09-27. Retrieved 2015-06-20.