Strawberry Alarm Clock

This article is about the rock band. For the breakfast show, see The Strawberry Alarm Clock.
Strawberry Alarm Clock

Strawberry Alarm Clock in 2007
Background information
Origin Los Angeles, California, United States
Years active
  • 1967–71
  • 1974–75
  • 1982–present
Associated acts
Members Gene Gunnels
Mark Weitz
Randy Seol
George Bunnell
Howie Anderson
Past members See: Former members

Strawberry Alarm Clock is a psychedelic rock band formed in 1967 in Los Angeles best known for their 1967 hit single "Incense and Peppermints".[1] Strawberry Alarm Clock, who have been also categorized as acid rock and psychedelic pop,[2][3][4] charted five songs including two Top 40 hits.


1966–1967: Formation and early success

A history of the band written by George Bunnell stated that "The Strawberry Alarm Clock came about by parts of two bands, Thee Sixpence and Waterfyrd Traene, morphing into one." [5] The group originally named Thee Sixpence initially consisted of Ed King (lead guitar, vocals), Michael Luciano (vocals), Lee Freeman (rhythm guitar, harmonica, vocals), Gary Lovetro (bass), Steve Rabe (guitar, vocals) and Gene Gunnels (drums). Randy Seol (drums, vibes, percussion, vocals) and Mark Weitz (keyboards, vocals) joined to replace the departing Gunnels, Rabe and Luciano just as the name change to Strawberry Alarm Clock (SAC) was occurring. Seol eventually brought in songwriters Bunnell and Steve Bartek, who participated in the writing and recording of SAC's first album.

The inception of Strawberry Alarm Clock aside from Thee Sixpence is not well documented, largely because none of the other band's recordings (subsequently lost) were released. However, according to Bunnell, many SAC songs came from the band he had formed previously with Seol, Bartek, Randy Zacuto, Fred Schwartz and Criss Jay, which performed under the names Waterfyrd Traene (pre-SAC), Public Bubble (during SAC) and Buffington Rhodes (post-SAC). There were two recording sessions with some of these personnel, one with Dave Hassinger at the Recording Factory and one with Bill Lazarus at Sunset Sound. There were probably 10 songs in all that were recorded but Bunnell stated that both masters were stolen. The post-SAC incarnation broke up before any success was realized.

The first and most famous SAC single was "Incense and Peppermints", produced by Frank Slay and initially released by Thee Sixpence on All American Records, owned by Bill Holmes, the band's manager and producer. The band was not impressed by songwriter John Carter's singing, so Slay chose Greg Munford, a 16-year-old friend of the band who was from another group called Shapes of Sound, to sing lead on the track.[6] The song reached No. 1 on the Billboard Hot 100 in late 1967.

Weitz and King (also a member of Hunger) were denied songwriting credits by Slay because (according to him) they did not write the melody line or the lyrics, although the song was built on an instrumental by Weitz with a bridge by King.[7] This instrumental was originally intended as a B-side to "The Birdman of Alkatrash", which ultimately became the B-side to "Incense and Peppermints". The single stayed at No. 1 for one week, with 16 weeks in total on the chart.[8] A gold disc was awarded for one million sales by the Recording Industry Association of America (RIAA) on December 19, 1967.[9]

Shortly after recording "Incense and Peppermints", the band added Bunnell (on bass, rhythm guitar and vocals) before making their first album. Also titled Incense and Peppermints, it hit No. 11 on the US album chart in 1967. Bunnell would also become their main songwriter. Some early Strawberry Alarm Clock songs were penned by Bunnell with Bartek. The latter played flute on the first two SAC albums and would continue to be involved with the band's later incarnations. Bartek later joined new wave band Oingo Boingo and orchestrated Boingo frontman Danny Elfman's film scores.

In November 1967, and then again in April 1968, SAC toured on a bill with the Beach Boys and Buffalo Springfield. During the April leg of the tour, several dates in the South were canceled following national civil rights leader Martin Luther King's assassination in Memphis, Tennessee on April 4, 1968. King said that the band all acquired handguns after King's death for the remaining shows in the South, and that he carried his in his waistband onstage.

In their early days of touring, the band members would often sit on "magic carpets" as their roadies carried them to the stage. Drummer Seol would rig up wrist gas jets to give the illusion that he was playing the bongos and vibes with his hands on fire, until the gimmick became too dangerous.

1968–1969: Lineup changes

During the Strawberry Alarm Clock's short lifespan, it saw many lineup changes. Since Bunnell had become the main writer, he began playing more of the bass parts, since he already knew the songs. Original bassist Lovetro gradually moved over to the road manager's job, then was eventually bought out of the group after conflicts with the others, prior to the release of the second album, Wake Up...It's Tomorrow. The album's single, "Tomorrow", was a minor hit and their only other Top 40 appearance, reaching No. 23 in early 1968. Later 1968 singles included "Sit with the Guru" (charting at No. 65) and "Barefoot in Baltimore" (which peaked at No. 67 and later was included on their The World in a Sea Shell album). The latter song was especially popular in its namesake city of Baltimore, Maryland in the counterculture neighborhood of Mount Vernon-Belvedere and then-famous Read Street hippie subculture colony . The tune received considerable airplay on local Baltimore radio stations and was even occasionally used as a theme song for the city in following decades.

Bunnell and Seol left the band in late 1968 at the end of the sessions for The World in a Sea Shell, due to disagreements with the band over their manager Bill Holmes' mishandling of their business affairs. Bunnell, Seol and Bartek formed a new band, Buffington Rhodes. Holmes was fired by the remaining band members and he angrily retaliated by putting together an alternate version of the SAC (with Bunnell and Seol) and sending them out on the road. The band countered with an injunction against Holmes but the damage was done when the lawsuits caused extreme confusion for promoters who became afraid to book either group. The band moved from All American Records to Uni Records and Holmes was stopped by the Superior Court in Los Angeles from using the name to start an alternative band with the same name.[10]

Drummer Marty Katon then came aboard, along with new lead singer/guitarist Jimmy Pitman (formerly of The Nightcrawlers), and the band shifted to a more blues rock style. King moved over to bass, as he had been playing many of the bass parts in the studio anyway. In early 1969, original "Incense and Peppermints" drummer Gunnels rejoined SAC, replacing Katon, whose drumming style never quite fit the band.

Pitman left in July 1969, after their Good Morning Starshine album failed to sell. He was succeeded by Paul Marshall, who would remain with the group until they disbanded temporarily in 1971. The title track, "Good Morning Starshine", peaked at No. 87 in 1969, but was beaten out by Oliver's later version, a bigger hit.

Weitz, discouraged over the band's falling fortunes and the lawsuits leading to a sharp drop in demand for gigs, quit in December 1969 to spend more time with his family. The group continued on as a quartet with King, Freeman, Gunnels and Marshall.

1970–1981: Breakup and brief reunion

In 1970, the band appeared in the Russ Meyer cult classic film Beyond the Valley of the Dolls. By this time the band's audience had mostly disappeared. They kept performing for some time, touring the South in 1970 and 1971 with Florida band Lynyrd Skynyrd opening for them. In the latter part of 1971, the group, now without a record label and in conflict over musical direction, opted to disband, with King deciding to relocate to the South. King was invited to join Lynyrd Skynyrd in November 1972 and accepted, becoming a member of that band from 1972 to 1975, then again from 1987 to 1996.

SAC reunited briefly in 1974–1975 with Bunnell, Seol and Bartek. The trio played some shows and contributed the theme song to late-night 1970s televised rock concert series ABC in Concert. They also appeared on one of the smaller stages at the first California Jam on April 6, 1974.

1982–2001: Reunion and alternate lineup

Strawberry Alarm Clock reunited once again in 1982 after guitarist Freeman spotted a newspaper ad promoting an appearance by the group at a Los Angeles music club. Freeman knew nothing about this gig and went to the club to investigate. There he discovered that the advertisement had actually been a plot by the club's owners to get the real band to reunite. At this point, Freeman, Bunnell, Weitz and Gunnells reformed as Strawberry Alarm Clock. They were joined in 1983 by singer Leo Gaffney and Freeman's brother, Doug.

By 1983, the SAC lineup was Freeman, Bunnell, Peter Wasner (keyboards) and James Harrah (guitar). "Incense and Peppermints" was re-recorded the same year with a lineup of Freeman, Bunnell, Harrah, Bartek and Clay Bernard (keyboards), with Bob Caloca on lead vocals and produced by Dennis Dragon (brother of Daryl Dragon), who also played percussion on the track.

Freeman, Bunnell, Harrah and Bernard continued on, with Seol rejoining. Seol left again in 1984, and Harrah and Bernard were replaced by actor/musician Jon Walmsley (guitar, keyboards, vocals). Bruce Hubbard, who had earlier played with Bunnell in Buffington Roads, took over percussion duties. Walmsley was out by 1986, replaced by guitarist Howie Anderson along with a returning Bernard. Anderson also handled keyboard parts via his synth guitar after Bernard left once again, this time to relocate to New Mexico at the end of the 1980s.

The band began performing on oldies concert tours during the 1980s, usually alongside other late 1960s-era acts such as Moby Grape, The Seeds and It's a Beautiful Day. The Freeman/Bunnell/Hubbard/Anderson grouping was their longest lived, lasting from 1989 to 2001. During this time, the members continued to work on new material and make occasional concert appearances while also pursuing their other individual careers.

Meanwhile, in 1982, late-1960s SAC member Pitman was playing with a band called Thunderchicken in Salt Lake City, Utah, and decided to recreate his own version of SAC, teaming up with Preston Kofoed (bass), Mordecai Noble (guitar), Dave Stone (keyboards) and Dave (Plumb) Derrick (drums). This version of the group played a benefit for the Veterans of the Vietnam War at New Faces Roadhouse and toured extensively throughout the western US. They disbanded a few years later in Jackson, Wyoming.

2001–present: New album

On June 16, 2001, the group appeared at a concert at San Diego's Balboa Park with Jefferson Starship, Moby Grape, Iron Butterfly, Big Brother and the Holding Company and Country Joe McDonald. Seol and Gunnells joined Freeman, Bunnell, Anderson and Hubbard for this show.

On October 23, 2003, the above lineup was joined by Bartek and Marshall for an appearance at Amoeba Records in Hollywood to celebrate the DVD release of Beyond the Valley of the Dolls.

In December 2004, Weitz and King were slated to reunite with Seol, Freeman and Bunnell, along with original "Incense" singer Munford, for a PBS special on 1960s-era rock music, but the band did not appear. Bunnell later said in interviews that PBS never sent the proper contracts to the band.

By 2006, Weitz, Bartek, Bunnell, Seol and Anderson were back playing shows with the group. King, Freeman, Marshall and Gunnels joined them to perform at the Virginia Theatre in Champaign, Illinois on April 29, 2007. The event was part of the last day of Chicago Sun-Times and Siskel and Ebert movie critic Roger Ebert's ninth annual Overlooked Film Festival, and was preceded by a screening of Beyond the Valley of the Dolls (co-written by Ebert and director Russ Meyer). Freeman, Weitz, Bartek, Bunnell, Seol, Gunnels and Anderson continued making 2007 concert appearances.

By 2008, an ill Freeman was sidelined, and in 2010, Bartek began to cut back his appearances with the group.

In January 2010, SAC started recording new material for a record label created by Billy Corgan of The Smashing Pumpkins. SAC keyboardist Weitz (who played keyboards in 2009 for Corgan's side project Spirits in the Sky) said, "We’re picking up where we left off, but with a modern sound." The band also reworked some of its 1960s songs.[11]

On February 14, 2010, founding member Freeman died at the age of 60, from complications arising from cancer.[12]

Carrying on as Strawberry Alarm Clock were Weitz, Seol, Bunnell, Gunnels and Anderson (with Bartek appearing as his schedule permitted). SAC performed live during 2012 around southern California, including appearances at The Satellite in Los Feliz, the Whisky a Go Go, the Echoplex (for the West Psych Fest) and the Adams Avenue Street Fair in San Diego.

On October 21, 2012, SAC performed at the 29th annual Love Ride benefit in Glendale, which featured grand marshals Jay Leno, Peter Fonda and Robert Patrick). Immediately following their Love Ride appearance, the band were awarded proclamations from the City of Los Angeles by City Councilman Tom LaBonge, Eric Garcetti and Leno to commemorate the 45th anniversary of "Incense and Peppermints" reaching No. 1 in the nation. The band accepted plaques for Freeman (posthumously) and King (who by this time was happily retired in Nashville, Tennessee). Bartek was on hand for their performance as was the Neville Brothers' longtime harmonica player, Robert Cowan.

On April 1, 2012, SAC released Wake Up Where You Are on the Global Recording Artists label. It was the band's fifth studio album and first since 1969.[13]

Ebert died in 2013, and on July 27, his widow, Chaz Ebert, asked SAC to appear at the Saban Theater in Beverly Hills as part of a tribute to her late husband. SAC performed a half-dozen songs, followed by a screening of Beyond the Valley of the Dolls. Charles Dierkop, a veteran character actor and longtime friend of the band, introduced them. In the months after the Saban Theater engagement, SAC made plans to write and record new material for an EP.

Band members


Television and films

Strawberry Alarm Clock made several television appearances, including American Bandstand, Happening '68, The Steve Allen Show and the first episode of Rowan & Martin's Laugh-In. Drummer Seol made an appearance as one of three eligible bachelors on The Dating Game and was chosen by the girl.

SAC also made two notable appearances in films, firstly in the 1968 Jack Nicholson movie Psych-Out, where they played several songs including "Incense and Peppermints", "Rainy Day Mushroom Pillow" and "The World's on Fire". "The Pretty Song from Psych-Out" was re-recorded by a San Fernando Valley garage band, The Storybook, for the film's soundtrack album, but the SAC's version was heard in the film. The soundtrack release did feature two songs not on any previous albums, recorded with Marshall on vocals.

The band's second movie appearance was in 1970's Beyond the Valley of the Dolls, where they played "Incense and Peppermints", "I'm Comin' Home" and "Girl from the City".


Studio albums

Compilation albums


Year A-side/B-side
Both sides from same album except where indicated
U.S. Charts Album
Billboard Cashbox
1967 "Incense and Peppermints"
b/w "The Birdman of Alkatrash" (Non-album track)
1 1 Incense and Peppermints
1968 "Tomorrow"
b/w "Birds in My Tree" (from Incense and Peppermints)
23 14 Wake Up, It's Tomorrow
"Sit with the Guru"
b/w "Pretty Song from Psych-Out"
65 56
"Barefoot in Baltimore",
b/w "An Angry Young Man"
67 54 The World in a Sea Shell
"Sea Shell"
b/w "Paxton's Back Street Carnival" (from Incense and Peppermints)
- 98
1969 "Stand By"
b/w "Miss Attraction"
- - Good Morning Starshine
"Good Morning Starshine"
b/w "Me and the Township"
87 85
b/w "Changes" (from Good Morning Starshine)
- - Best of Strawberry Alarm Clock
"Starting Out the Day"
b/w "Small Package" (from Good Morning Starshine)
- -
"I Climbed the Mountain"
b/w "Three"
- - Non-album tracks
1970 "California Day"
b/w "Three"
- -
"Girl from the City"
b/w "Three"
- -


  1. "Strawberry Alarm Clock – Songs & Albums". Rhapsody. 2013-11-14. Retrieved 2014-08-23.
  2. Mark Kemp (1 November 2007). Dixie Lullaby. Simon and Schuster. pp. 49–. ISBN 978-1-4165-9046-0.
  3. Donald G. Godfrey; Frederic A. Leigh (1 January 1998). Historical Dictionary of American Radio. Greenwood Publishing Group. pp. 2–. ISBN 978-0-313-29636-9.
  4. Journalist Barry Mazor Freelance Music Historian, Critic (17 April 2009). Meeting Jimmie Rodgers : How America's Original Roots Music Hero Changed the Pop Sounds of a Century: How America's Original Roots Music Hero Changed the Pop Sounds of a Century. Oxford University Press, USA. pp. 259–. ISBN 978-0-19-971666-1.
  5. Bunnell, "Pre-Strawberry Alarm Clock" "Pre-Strawberry Alarm Clock".
  6. Bruce Eder. "Strawberry Alarm Clock | Biography". AllMusic. Retrieved 2014-08-23.
  7. Ed King. "Ed King Forum Post".
  8. "The Hot 100 : Nov 25, 1967 | Billboard Chart Archive". Retrieved 2014-08-23.
  9. Murrells, Joseph (1978). The Book of Golden Discs (2nd ed.). London: Barrie and Jenkins Ltd. p. 231. ISBN 0-214-20512-6.
  11. "Strawberry Alarm Clock - psychedelic rock on Billy Corgan label". 2010-01-17. Retrieved 2014-08-23.
  12. "R.I.P. Lee Freeman of Strawberry Alarm Clock; Nov 8, 1949 – Feb 14, 2010". Retrieved 2014-08-23.
  13. "Global Recording Artists". Retrieved 2015-08-19.

External links

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