Spelling Television

Spelling Television Inc.
Traded as NYSE: SP
Fate Still operates but as an in-name-only unit of CBS Television Studios.
  • Aaron Spelling Productions (1969-1989)
  • Spelling Entertainment Inc. (1988-1993)
Successor CBS Corporation
Founded 1969
Defunct 2006
Headquarters Los Angeles, California, United States
Key people
Aaron Spelling (founder)
Products Television Production

Spelling Television Inc. was a television production company that went through several name changes. It was originally called Aaron Spelling Productions, then Spelling Entertainment Inc. and eventually part of Spelling Entertainment Group. The company produced popular shows such as The Love Boat, Dynasty, Beverly Hills, 90210, 7th Heaven, Melrose Place and Charmed. The company was founded by television producer Aaron Spelling in 1969. The company is currently an in-name-only unit of CBS Television Studios. A related company Spelling-Goldberg Productions co-existed during a portion of the same time period and produced other well-known shows such as Charlie's Angels, Starsky & Hutch, and Fantasy Island but these series are not part of the modern day library now owned by CBS.


In the late 1970s/early 1980s in television, Spelling was king. In 1984, Spelling had seven shows on the ABC television network, accounting for one-third their prime time schedule. This outweighed other production companies by a large margin, leading many industry insiders to dub ABC as "Aaron's Broadcasting Company".[1] Spelling himself was never amused with this name.

Aaron Spelling Productions went public in 1986 after raising $80 million. In 1988, Aaron Spelling Productions acquired Laurel Entertainment and most of the Taft Entertainment Company, including Worldvision Enterprises, Inc. All three companies became part of Spelling Entertainment Inc. - though Worldvision was the only Taft division to continue operating. The sale was completed on March 1, 1989.[2]

In the early 1990s Beverly Hills, 90210 and Melrose Place helped propel Fox even higher and reach a new generation of young teen viewers. Also in the 1990s the WB was launched and their longest running, highest rated and most successful show during their time in operation was 7th Heaven for ten seasons. By 2006, another new network, the CW, used 7th Heaven in their first season in operation as the newest network. Spelling's ABC, Fox, and WB shows were enormously successful for the company and they wasted no time entering into the world of merchandise in the 80's and 90's. The company also was one of the first production companies to actively run a website for a show they produced when the internet was just taking off in the 1990s. The website was for Melrose Place.

Spelling Entertainment Inc. was acquired by The Charter Company on April 6, 1991.[3] On March 31, 1992, Spelling and Charter announced a merger agreement.[4] On October 5, 1992, Charter changed its name to Spelling Entertainment Group Inc. and updated its NYSE ticker symbol to SP.[5]

On October 5, 1993, Blockbuster, Inc. acquired a controlling stake in Spelling Entertainment Group.[6] On April 28, 1994, Spelling Entertainment acquired Republic Pictures for $100 million.[7]

In August 1994, a syndicated package of shows was produced by Spelling TV for Worldvision's Spelling Premiere Network. These shows included 22 episodes of Robin's Hoods, 13 episodes of Heaven Help Us,[8] and 9 episodes of University Hospital, Heaven's midseason replacement.[9]

Viacom acquisition

On September 29, 1994, Blockbuster merged with Viacom. Blockbuster by then owned 67% of Spelling Entertainment.[10] After the merger, Spelling Entertainment integrated Worldvision into their Republic Pictures unit, thus dismantling Worldvision as a production company. Worldvision distribution functions continued until 1999, when it was folded into Paramount Domestic Television that year and assumed distribution functions (Viacom had bought Paramount Communications - formerly Gulf+Western - the parent of Paramount Pictures and its television division, in 1994).

In 1995, Viacom attempted to sell its then-78% share of Spelling. One reason was that they wanted to recoup the debt incurred from buying Paramount Communications. Also, they felt that the operations of Spelling Television was too similar to its Paramount Television division. Potential bids came from PolyGram, New World Entertainment, and News Corporation. These plans were called off in 1996 as Viacom could not find the perfect bidder.[11][12] The remainder of Spelling Entertainment was then acquired by Viacom on June 23, 1999.[13]

Before the merger with Viacom, most of Spelling's shows were distributed by Worldvision, with older Spelling shows distributed by several others including Warner Bros. Television and 20th Television.

The company's first home was a suite of offices on the old Warners lot in Hollywood. A newer base followed when the company was an original anchor tenant of the Wilshire Courtyard buildings in LA's revitalized Miracle Mile district. Aaron Spelling was said to have loved his old office's 1970s shag carpet so much that he had it removed piece by piece and installed in the new office. The company grew so large with so many different entities that at one point it leased all three top floors of the 5700 building and held additional office space across the street. Aaron Spelling had one of the largest offices in Hollywood for a single executive. Upon the company's exit, media companies from all over Los Angeles vied for the desirable office suites; the newly formed CW Network briefly looked at the offices when considering a location for the new start-up network. Spelling Television briefly moved to smaller offices in Santa Monica in 2006.

By 2000, Aaron Spelling remained active and involved as CEO until his death in 2006. Company president Jonathan Levin handled day-to-day operations and longtime Spelling producing partner, E. Duke Vincent helped guide the successful production company.

Spelling Television was eventually downsized even further & became a small "production shingle" under CBS Paramount Television (now CBS Television Studios), a division of CBS Corporation, with a small staff. The company became an in-name-only unit of CBS Television Studios after Aaron Spelling's death in 2006.

The company can be credited with helping several networks (ABC, Fox, the WB, and the CW) with successful shows.

7th Heaven was the last series produced by Spelling Television broadcast on network television.

Spelling's library today

The CBS/Viacom split essentially resulted in the de-merger of Spelling and Republic. Spelling retained the rights to the television side of the Spelling/Republic library, while Republic retained the theatrical and direct-to-video sides of the library.

Currently, all television programs that were produced or acquired by Spelling Television are distributed by CBS Television Distribution.

The Spelling Television company logo and series were seen on broadcast television for the last time during the rerun of the 7th Heaven series finale on September 16, 2007. The Spelling logo continues to appear on the covers of DVD releases of the Spelling library except for those shows owned outright by Sony Pictures Television, and shows that were not originally produced by Spelling although eventually later acquired, such as Bonanza.

In late 2008, some of Spelling Television's productions, including Beverly Hills, 90210, Melrose Place, Twin Peaks, and The Love Boat began streaming full episodes online through CBS's website under the Classics page.

In 2015, CBS owned POP TV formerly called TVGN, airs many of these shows, while the CBS All Access streaming service and the CBS portal on Hulu distribute the shows online.[14]

Spelling Entertainment Group

Spelling Entertainment Television logo.

Before the full acquisition by Viacom in 1999 (where only Spelling Television would be left standing as a separate operating unit), Spelling Entertainment Group's holdings consisted of the following:

In 1998, Spelling divested in several assets in an attempt to focus solely on television. Spelling Films was shut down, as well as their home video arm (which operated under the Republic brand). In May 1998, TeleUNO was acquired by Sony Pictures Entertainment.[16] In September 1998, Spelling licensed the North American home video rights to its library to Artisan Entertainment, initially for seven years. That same month, Virgin Interactive's software development assets were sold to Electronic Arts.[17]

After the late 2005 corporate split between Viacom and CBS Corporation, some of the above have gone to each company. Films mostly went to Viacom's Paramount Pictures unit and television with CBS Corporation's CBS Television Distribution unit, while the Selznick films went to the various territorial television syndication divisions of Disney/ABC, as ABC itself holds the rights to the Selznick films.

As for DVD rights, these are also split:

Past names

See also

Notes and references

  1. "Spelling, Aaron". Museum of Broadcast Communications, The. Retrieved January 19, 2013.
  2. "Spelling Entertainment Inc. formed in reorganization of Aaron Spelling Productions Inc.; merger with Worldvision and Laurel also completed.". highbeam.com.
  3. "Spelling sells stake in firm". Chicago Tribune. April 6, 1991. Retrieved January 19, 2013.
  4. "The Free Library" SPELLING ENTERTAINMENT INC. AND THE CHARTER COMPANY ANNOUNCE MERGER AGREEMENT PRNewswire thefreelibrary.com, Retrieved on January 30, 2013
  5. "The Charter Co. Shareholders Approve Name Change to Spelling Entertainment Group Inc.". October 5, 1992. Retrieved January 19, 2013.
  7. "Orlando Sentinel" Blockbuster's Spelling Finishes Buying Republic articles.orlandosentinel.com, Retrieved on May 27, 2013
  8. Kleid, Beth (August 28, 1994). "Focus : Spelling Check : Mega-Producer's Latest Venture is His Own 'Network'". Los Angeles Times. Retrieved April 24, 2015.
  9. Kleid, Beth (November 21, 1994). "Morning Briefing: Television: Coming Attractions". Los Angeles Times. Retrieved April 24, 2015.
  10. "Viacom Completes Merger With Blockbuster". techagreements.com.
  11. Geraldine Fabrikant (August 11, 1995). "Viacom to Put Spelling Stake Up for Sale". The New York Times. Retrieved January 19, 2013.
  12. Mark Landler (May 22, 1996). "Viacom Drops Plan to Sell Its Stake in Spelling Group". The New York Times. Retrieved January 19, 2013.
  13. http://www.sec.gov/Archives/edgar/data/813828/0000813828-99-000011.txt
  14. Watch CBS Shows Online | Hulu
  15. Moore, Linda (1993-01-27). "Spelling unveils cable venture". Retrieved 2016-09-09.
  16. "Sony compra TeleUno" (in Portuguese). 1998-05-07. Retrieved 2016-09-09.
  17. Times Wire Services (1998-09-06). "Virgin Interactive Operations Sold for $122.5 Million". Los Angeles Times. ISSN 0458-3035. Retrieved 2016-09-09.
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